Steve and Bill closely together


As an addict to the computer industry this piece of content is priceless. Today Bill Gates and Steve Jobs took the stage on D: All Things Digital and were interviewed by Walt Mossberg and Kara Swisher. Those two guys go a looong way back and both of them are legends by themselves.

We make no secret that we at DigiRedo have a ‘slight’ preference for fruit-branded computers, but even we have to admit that the other brand does have it good moments (pun intended ;-)). When I first laid my hands on a Spectrum ZX 81 (for some readers I might sound as a fossile right now but trust me, you become fossilized in this industry pretty fast), those guys were starting to run companies which would forever change the computer landscape.

This interview clearly shows that although they had and still have their competitive moments, they share a common thing: passion about computer technology and a desire to change the world. And they did.

Check the videos out here (and don’t forget to watch the prologue).

The Power of Internal Podcasting

Remember our little trip to the Online Marketing and eDetailing congress in Berlin? We have finished our video of the presentation on internal podcasting. Check it out on YouTube:First partSecond partTotal time approx 15 minutes.

The Next Web

An iChat Video interview with 5 Internet Influentials who answer 5 basic questions in almost 20 minutes. Tim O’Reilly from O’Reilly Media, Steve Rubel from Edelman and, Matt Mullenweg the founder of WordPress, Marten Mickos the CEO of MySQL and Jay Adelson, CTO and co-founder of all give their opinion and share their insights on this exciting subject.

The future of Google


In an interesting article written by Gringely he questions the future of Google.

“Back in the 1990s Bill Gates said the company that would eventually beat Microsoft probably had yet to be founded, by which he meant that Microsoft was in such a strong position that only something truly disruptive would have a chance to unseat Redmond. Some people think the company Bill was describing back then might be Google. If Google, itself, is to be eventually beaten by some other company, does THAT company yet exist? I don’t think so. But unlike the scenario envisioned by Gates, I have a pretty good idea where we’ll find the founders of that Google-beating start-up. I think they are working right now at Google”, Gringely writes.

Basically it boils down to the fact that a) Google is stimulating employees to work 20% in company time to come up with new ideas, in combination with just b) plain business numbers, applicable in big corporations such as Google. After all, Google is ‘just’ a big company after all.

Let’s do the math:

Imagine those Google geniuses (which were in many cases entrepeneurs themselves as well, before being bought by Google) come up with 4,000 ideas in their 20% time. Assuming that only 1% of those ideas are truly great, great in a sense that you can easily build a business around it. Let’s also assume that there are another 360 ideas which are pretty good, good enough for VC’s and private investers. The rest of the 3,600 ideas are…eehh.. crap.

As said, Google is just another big company, and usually big companies have problems identifying the great ideas. Finding those 40 great ideas is an impossible job, even for Google. May be only 10 ideas are identified of which 5 are part of the ‘great’ ones, and 5 are crap and chosen because of business politics.

So, Google will continue with 10 ideas of which 5 will fail. What happens with those other 390 project of which 35 are absolutely amazing and 355 are pretty interesting?

They go down the drain.

Now, imagine you being a Google genius, working hard on your ideas. Chances are (99.75%) that your idea is not chosen. How would you feel? Wouldn’t you discuss it with your fellow rejected-Google-geniuses? Given the fact that you have time aplenty (in Google there is always food and drinks available for free for every employee within 100 feet, so that people are motivated to stay at work a looong time), you have sufficient opportunity to do so.

Google has an interesting financial schedule for people leaving the company, whereby the can trade their stock options. “With hundreds — and soon thousands — of Google employees vested and solvent, we’ll shortly see a dribble, then a river, then a flood of former Google employees with time, money, and experience, and some of them will have the drive to realize the dreams of those thousands of ideas that were rejected by their former company.”

Cringely ends: “Of course good ideas alone are not enough. There are always plenty of good ideas. The real money is in taking existing ideas and twisting the idea just far enough to make it work in a fantastic new way. Think Google vs. AltaVista; Apple vs. all previously existing laptops and mp3 players; YouTube vs. all previously existing video sites, etc. In addition to ideas, you need creativity, resources, connections, and luck — none of which appear to be in short supply among Google worker bees.”

Read the entire interesting article here.

YouTube catching bad guys


YouTube is not only for funny stuff. Police investigators have discovered this new media tool to catch the bad guys. Take the surveillance camera footage and put it on YouTube.

See, New Media is making the world better…

Here we go again


Just back from Blognomics and off we go to the next symposium. This time it’s called ‘Me the Media’ and it’s organized by Vint (freely translated from Dutch: Exploration Group New Technology).

Interesting congress about empowering the individual by new media. Impressive line-up of speakers. Check the agenda yourself here.

Rumour: Google wants to buy Feedburner


Well, it’s just rumour, but it’s an interesting one: according to Vecosys Google is still hungry for more and has set its target to RSS-company Feedburner.

Feedburner, amongst podcasters well known as it distributes RSS-feeds from other websites of which podcasts and blogs are a substantial part. In addition, it offers statistical services on the use of certain feeds as well as advertisement services. Many companies make use of the services of Feedburner. Also at DigiRedo we use Feedburner for the distribution of the RSS feeds of our podcasts and those of our customers. So that’s just a few of the 422.000 feeds that Feedburner supports.

Why would Google be interested in Feedburner? Well, to start with Google must be interested in getting grip on the growing RSS-market. Not only that, advertisement through RSS could be a welcome addition to Google’s Adsense for Feeds network. But there’s more.

According to (sorry, it’s in Dutch) Feedburner could be very helpful in Googles fight against splogs (spam blogs), artificially create weblogs that are used to create income through advertisements and for search engine optimization. With the statistics of Feedburner, Google is able to distinguish splogs from blogs.

As said, it’s just a rumour, so don’t buy or sell your shares yet…

Feedburner flame

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