Steve and Bill closely together


As an addict to the computer industry this piece of content is priceless. Today Bill Gates and Steve Jobs took the stage on D: All Things Digital and were interviewed by Walt Mossberg and Kara Swisher. Those two guys go a looong way back and both of them are legends by themselves.

We make no secret that we at DigiRedo have a ‘slight’ preference for fruit-branded computers, but even we have to admit that the other brand does have it good moments (pun intended ;-)). When I first laid my hands on a Spectrum ZX 81 (for some readers I might sound as a fossile right now but trust me, you become fossilized in this industry pretty fast), those guys were starting to run companies which would forever change the computer landscape.

This interview clearly shows that although they had and still have their competitive moments, they share a common thing: passion about computer technology and a desire to change the world. And they did.

Check the videos out here (and don’t forget to watch the prologue).

The Power of Internal Podcasting

Remember our little trip to the Online Marketing and eDetailing congress in Berlin? We have finished our video of the presentation on internal podcasting. Check it out on YouTube:First partSecond partTotal time approx 15 minutes.

The Next Web

An iChat Video interview with 5 Internet Influentials who answer 5 basic questions in almost 20 minutes. Tim O’Reilly from O’Reilly Media, Steve Rubel from Edelman and, Matt Mullenweg the founder of WordPress, Marten Mickos the CEO of MySQL and Jay Adelson, CTO and co-founder of all give their opinion and share their insights on this exciting subject.

The future of Google


In an interesting article written by Gringely he questions the future of Google.

“Back in the 1990s Bill Gates said the company that would eventually beat Microsoft probably had yet to be founded, by which he meant that Microsoft was in such a strong position that only something truly disruptive would have a chance to unseat Redmond. Some people think the company Bill was describing back then might be Google. If Google, itself, is to be eventually beaten by some other company, does THAT company yet exist? I don’t think so. But unlike the scenario envisioned by Gates, I have a pretty good idea where we’ll find the founders of that Google-beating start-up. I think they are working right now at Google”, Gringely writes.

Basically it boils down to the fact that a) Google is stimulating employees to work 20% in company time to come up with new ideas, in combination with just b) plain business numbers, applicable in big corporations such as Google. After all, Google is ‘just’ a big company after all.

Let’s do the math:

Imagine those Google geniuses (which were in many cases entrepeneurs themselves as well, before being bought by Google) come up with 4,000 ideas in their 20% time. Assuming that only 1% of those ideas are truly great, great in a sense that you can easily build a business around it. Let’s also assume that there are another 360 ideas which are pretty good, good enough for VC’s and private investers. The rest of the 3,600 ideas are…eehh.. crap.

As said, Google is just another big company, and usually big companies have problems identifying the great ideas. Finding those 40 great ideas is an impossible job, even for Google. May be only 10 ideas are identified of which 5 are part of the ‘great’ ones, and 5 are crap and chosen because of business politics.

So, Google will continue with 10 ideas of which 5 will fail. What happens with those other 390 project of which 35 are absolutely amazing and 355 are pretty interesting?

They go down the drain.

Now, imagine you being a Google genius, working hard on your ideas. Chances are (99.75%) that your idea is not chosen. How would you feel? Wouldn’t you discuss it with your fellow rejected-Google-geniuses? Given the fact that you have time aplenty (in Google there is always food and drinks available for free for every employee within 100 feet, so that people are motivated to stay at work a looong time), you have sufficient opportunity to do so.

Google has an interesting financial schedule for people leaving the company, whereby the can trade their stock options. “With hundreds — and soon thousands — of Google employees vested and solvent, we’ll shortly see a dribble, then a river, then a flood of former Google employees with time, money, and experience, and some of them will have the drive to realize the dreams of those thousands of ideas that were rejected by their former company.”

Cringely ends: “Of course good ideas alone are not enough. There are always plenty of good ideas. The real money is in taking existing ideas and twisting the idea just far enough to make it work in a fantastic new way. Think Google vs. AltaVista; Apple vs. all previously existing laptops and mp3 players; YouTube vs. all previously existing video sites, etc. In addition to ideas, you need creativity, resources, connections, and luck — none of which appear to be in short supply among Google worker bees.”

Read the entire interesting article here.

YouTube catching bad guys


YouTube is not only for funny stuff. Police investigators have discovered this new media tool to catch the bad guys. Take the surveillance camera footage and put it on YouTube.

See, New Media is making the world better…

Here we go again


Just back from Blognomics and off we go to the next symposium. This time it’s called ‘Me the Media’ and it’s organized by Vint (freely translated from Dutch: Exploration Group New Technology).

Interesting congress about empowering the individual by new media. Impressive line-up of speakers. Check the agenda yourself here.

Rumour: Google wants to buy Feedburner


Well, it’s just rumour, but it’s an interesting one: according to Vecosys Google is still hungry for more and has set its target to RSS-company Feedburner.

Feedburner, amongst podcasters well known as it distributes RSS-feeds from other websites of which podcasts and blogs are a substantial part. In addition, it offers statistical services on the use of certain feeds as well as advertisement services. Many companies make use of the services of Feedburner. Also at DigiRedo we use Feedburner for the distribution of the RSS feeds of our podcasts and those of our customers. So that’s just a few of the 422.000 feeds that Feedburner supports.

Why would Google be interested in Feedburner? Well, to start with Google must be interested in getting grip on the growing RSS-market. Not only that, advertisement through RSS could be a welcome addition to Google’s Adsense for Feeds network. But there’s more.

According to (sorry, it’s in Dutch) Feedburner could be very helpful in Googles fight against splogs (spam blogs), artificially create weblogs that are used to create income through advertisements and for search engine optimization. With the statistics of Feedburner, Google is able to distinguish splogs from blogs.

As said, it’s just a rumour, so don’t buy or sell your shares yet…

Feedburner flame

Second episode Corporate Podcast Summit online

Our second episode of the Corporate Podcast Summit 2007 is now live! The interview of Paul Colligan can be seen here (two parts since YouTube does not allow videos > 10 minutes). Of course you can also subscribe in the iTunes podcast directory to have the episodes downloaded automatically. Click here for the iTunes subscription and here for the RSS feed itself.

First part:

Second Part:

Our next trip


Yes! Todat we booked our flight to Ontario, California to go to the 3rd Annual Podcast & New Media Expo. This sure is very, very exciting and we’re very much looking forward to it. I mean, the Corporate Podcasting Summit in London was already exciting, this one is 5 times bigger… The congress is from September 28-30. And since we’re there anyway we’ll be going to Los Angeles as well (anybody some tips to see Los Angeles in one day?)

Topics include:

  • Sound Matters – Technique and Technology to Make Your Message Loud and Clear
  • Building a Podcasting Network from the Ground Up: Lessons Learned
  • Selling the Unique Value of Your Content: Determining What Your Show is Worth and Convey It
  • Distributing Video in Various Formats: How To Make the Right Choice
  • Content Creation The CreativeCow Way
  • Interviews that ROCK: Getting the Most out of your Guests
  • Integrating Podcasts into Marketing, PR and Corporate Communications Campaigns
  • How To Make Your Web Video Wildly Popular
  • Video Production for the Marketing Professional
  • Music Licensing for Podcasts and New Media – A Crash Course
  • Views on the New Wave of Serial Video Content From Independent Video Podcasters
  • Guerilla Love: How To Get Your Name Out There, Share The Love of Life and Make ’em Smile!
  • The 7 Secrets of Monetization That Big Media Hopes You Don’t Figure Out
  • The Passion and Pain of Producing a Professional “How To” Video Podcast
  • Metrics in New Media: Showing Results and Judging Success
  • Understanding Your Content Liability Risks in New Media
  • A Guide to Promoting and Marketing Your Business Podcast Online and Off
  • Growing the Market by Podcasting Customized Content
  • Simple Post-Production Techniques to Get Professional-Sounding Podcasts
  • Screencasting 101
  • Master Radio Techniques and Avoid Radio Traps
  • 10 Secret Habits to Podcast Stardom
  • Selling Advertising and Sponsorships for Your Audio or Video Content
  • Creating Compelling Content with Organized Video Shoots
  • Applications for Teachers and Learners (K-12 Emphasis)
  • How To Make Your Content Easy For “Grandma” to Consume
  • 3D Your Content: Using Virtual Worlds Like Second Life to Find and Grow Your Show
  • The Real ROI of Podcasting and New Media for Corporate Organizations
  • 88SLIDE: Behind the Scenes of the Biggest Little Game Show in the World
  • Educators and the Podcast Interview: Your Educational Ace In The Hole!
  • Veterans of the Yahoo! Podcasting Board: What We’ve Learned These Past Two Years
  • Video Podcasting for Business: Six Steps to Creating Your Branded IPTV
  • Building a Multimedia Publishing, Consulting and Learning Programs Around Your Podcast
  • Video Podcast Content Creation: The Real Story Behind Producing for Tiny Screens
  • How To Promote Independent Music with Podcasts and Online Video
  • Getting Started with Audacity: Hands On Demos With The Free Audio Editor
  • How to Generate Buzz and Extend Your Brand with Social Media
  • Making Money with Sponsorships and Advertising
  • Fix My Audio! Learning Noise Reduction and Sound Enhancement
  • Podcasting for Nonprofits, Associations and Societies
  • But, Honey, It’s for The Studio! Upgrading the Basic Podcaster’s Set-up
  • Podcasting a Better You
  • What Sponsors and Advertisers Are Expecting From New Media
  • Building a Television Studio in your Basement
  • Best Practices for the Instructional Application of Podcasting in Higher Education
  • Planning and Automating Your Podcast Workflow To Save You Time and Headaches
  • Creative Ways to Grow Your Audience Every Week
  • Building a Business Around Your Podcast
  • Compression Killed The Video Star
  • Case Study: Student to Student Podcast Development on an iTunes University Site
  • OMG… that’s a lot of content folks! In addition, there is a huge commercial exhibition where we hope to meet the big names such as Libsyn, Feedburner, Revver, etc. Thank God we are with the two of us so we can kind of split up and see as much as possible.

    Of course we will be covering the event with a video podcast series and blog posts.

    See for more info (and registration) here.

    Finally somebody’s getting it in Pharma

    In a recent article in Pharmaceutical Executive Europe, Martin Roca explains the power of podcasting for the pharmaceutical industry.

    “Medical societies are adopting the podcast format to extend the reach of a variety of information they wish to convey. The power of this format comes from its ubiquity, accessibility and portability compared to other media such as webcasting and CD-ROMs”, Martin writes. He further explains that the European Respiratory Society (ERS) and the American Society of Clinical Oncology (ASCO) were the first to offer a multimedia approach towards congresses (subscriptions, virtual sessions). “These societies understand that their target audience — busy members, from clinicians to business people — want to access annual meeting presentations through a variety of media, and so they have begun to develop virtual meeting packages, which include webcasts and podcasts of the sessions”.

    Martin ends his article with summing up some opportunities for marketers, which is mainly sponsoring and image building. Although the latter is a bit narrow (there are many more ways of using podcasting in the (pharmaceutical) industry as an effective tool, for example internal podcasting), it’s good to hear that the ball is rolling.

    Hello Big Pharma, are you listening…?

    Full article here.

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