Kotler’s advice

Found in the program of a Kotler seminar at the Nyenrode Business University on September 4:

“11:30 hrs
Finding New Ways To Communicate
Companies must supplement their traditional communication approaches with the new communication media such as cell phone marketing, blogs, podcasts, webcasts, social networks and buzz marketing if they are to get passed growing customer resistance to advertising”

Well, we all know it’s true if Kotler says it…



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