Blognomics 2007: First Impressions


So we went to Amsterdam to participate in the third edition of Blognomics, entitled ‘Media 2.0 have arrived’. Well, was it worth it?

The program was pretty packed, and since we’ve got only half a day there was not a lot of time for discussion. The program started with a keynote from Paul Molenaar (COO Sanoma, CEO Ilse) who explained to us the current situation regarding blogging. Growth is declining although the activities of the bloggers are increasing, thus the influence they have as well. He explained the difference between people in their twenties (grown up with computer technology, not afraid for it) and people in their thirties (discovered PC by themselves, value ‘real life’ friendship first before going online). Key message was that companies should adapt not only the content of their messages, but also the medium itself, enabling them to reach their target audience.

The program continued with a presentation of Jetse Sprey (Partner Versteeg Wigman Sprey Lawyers) who gave us a (very) brief overview of all legal impliations of online publishing. It was a pleasant and entertaining presentation. The guy knew what he was talking about.

…which I can not say of the next presenter, Stef Kolman (CEO Bliin) who tried to explain me what his company, Bliin, was doing. After he finished his rather philosophical introduction about our existince in a ‘divine space which will transform in a narrow passage’ where we have to ‘float like angels, seeking for connection with earth’ I thought I ended up in a sales pitch of some kind of neoreligious gathering. He desperately tried to explained his business model but it was only after a clear question from the audience that it became a bit less fuzzy. A pity that his demonstration was not working well either…

Next up was a panel of blogging politicians. I won’t go into detail about the political parties they represent, only that I had the feeling they are kind of ‘stuck in the middle’: they want to blog as much as possible, but they can’t due to regulations. Some high ranking (successful) political bloggers don’t blog themselves, but have ghost writers instead. We even found out that the Hyves (= Dutch MySpace) account of our Prime Minister is not for real! Bad boy…

Just before the break Gabe Mcintyre of presented his ideas. Finally a subject closer to our heart. The guy presented well (he’s right, New Media does sound better in English). Check out his website for more info.

After the break the program continued with a panel discussion entitled ‘Did the mainstream media incorporated new media’. A lot of discussions related to ‘Dag‘, the new crossmedia free newspaper in the Netherlands. There was (of course) also a reporter from Dag asking the opinion of the panel about the concept. was the next topic on the agenda. In an unconservative way the anarchist Michael Nederlof (Managing Director Skoeps) explained the exciting business model of Skoeps. Skoeps is a concept whereby news in made by ordinary people. Have a camera and see an event? Shoot it, send it and if Skoep sells your picture to mainstream media, they’ll split the money 50/50 (and even give it all in case you ask ;-)). Very interesting…. Check their site.

The program continued with a presentation of Olger Smit (OMD), a media communication agency. He explained the use of new media in their communication mix (new media still small compared to traditional media). Funny story about how they worked with on the Playstation 3 introduction. Also, to eveybodies utmost surprise, he openly indicated that many big blogs which are being ‘sponsored’ by large companies adapt the content to the liking of their sponsor without indicating it. OK, blogging is clearly growing up now….

Almost there. Up next a presentation from Peter Olsthoorn (P7 en Netkwesties and chairman Dutch Bloggies) about what makes a good blog. Nice presenter, critical towards the audience and the subject. He also participated in the last panel: ‘From blogs to mainstream media, how do you get a position?’.

Overall a good conference. From a organizational point of view some remarks (please make sure you have coffee when people registrate themselves at the beginning, give everybody a program on paper and if networking is important, just make sure you have a participants list to hand out). Most of the subjects were OK, with some of them even getting close to excellent (then again, some close to or surpassing ‘bad’). It’s a small world, the Dutch blogging world (about 50 top bloggers) and that was obvious (sort of clan I would say). The other 150 people were just there to absorb the information.

We’ll try to cover more in detail the several subjects in later posts, so stay tuned

The Webby Awards 2007

On May 1st the Webby Awards were announced. The Webby Awards is the leading international award honoring excellence on the Internet.

The Webbys are presented by The International Academy of Digital Arts and Science, a 550-member body of leading web experts, business figures, luminaries, visionaries and creative celebrities.

Awards were announced in almost 70 categories. Check out the following as they caught my attention: IKEA Dream Kitchen (category ‘best navigation/structure’), Mediastorm (‘magazine’), with special emphasis to the animation ‘Low Morale: Creep’, the Dutch website ‘I spy with my little eye’ (‘charitable organisations nonprofit’), MGM Grand Hotel & Casino (‘Corporate Communications’), NPR Podcasts (‘Podcasts’) and, maybe the biggest Webby of 2007, the stunning beautiful site of graphic designer Jonathan Yuen (‘best use of animation or motion graphics’, ‘personal website’ and ‘best visual design – aesthetic’).

For sure food for lots of inspiration.

Webby winners galery

Finally protected

Are we in ‘collecting, preparing, photographing, recording, writing, announcing and publishing news or information related to local, national or international events or other subjects that are of interest for the general public’?

Yes, I would say so.

Good to hear that from now on, we as bloggers have the same rights as another reporting professional (like reporters). Well, in the US that is. There an amendment to the Free Flow of Information Act of 2007 has been approved which gives bloggers the same protection of their sources as their reporting counterparts. It all started last year when Apple wanted to force bloggers by means of legal pressure to reveal their sources so that Apple, tradionally very close to the chest as far as new product information is concerned, could close the leaks. The judge decided otherwise, and now it’s official.

In the Netherlands protection of the source is not included in the law. Here more the professional ethics decide what’s good and not good.

Something tells me that this will change in the future…

Source (Dutch)


Let’s go Blognomics!


This Thursday we’ll join the Dutch blog- and new media society in the third edition of the Lowlands own new media event: Blognomics.

The main topic this year will be Media 2.0 has arrived. During the congress, four aspects will be discussed:

– Integrate existing media in new media
– New media and new business models
– New developments within the media
– Politics embraces all kinds of media

It appears to be a full and interesting program with a plethora of speakers coming from a variety of disciplines.

Stay tuned…

Mac users more on Web 2.0


Investment analysts at ThinkEquity Partners LLC are reiterating their Buy rating on shares of Apple this week, citing recent studies that show Mac users are twice as active in the Web 2.0 ecosystem and purchase better technology than their PC counterparts.

“This Mac OS market share is higher than our estimate of an approximate 5 percent market share of the total PC market,” the analyst told clients. “However, Net Applications’ survey is based on usage, and the results appear to indicate that Mac users spend more time online and/or visit more Websites than Windows users per session.”

In his note, Hoopes also pointed to a recent analysis of a Forrester study conducted by Ars Technica, which found that over 20 percent of Mac users, or twice as many as Dell users, are “Creators” involved in the production of Web 2.0 content.

The study also concluded that Mac users are also more likely to be critics, spectators and participants in social groups. In all, the study found that only 35 percent of Mac users are “inactive”, versus inactivity levels around 55 percent for Dell users, who are also less likely to be involved in the Web 2.0 ecosystem.

“The results support the idea that a higher percentage of Mac users overlap with the younger Web 2.0 crowd,” wrote Hoopes. “This group has higher demand for computer functionality and performance, and are more likely than average PC users to purchase better technology to support their activities.”

The ThinkEquity analyst said it’s his opinion that Apple has established a premium image with a less price-sensitive group.


Kotler’s advice

Found in the program of a Kotler seminar at the Nyenrode Business University on September 4:

“11:30 hrs
Finding New Ways To Communicate
Companies must supplement their traditional communication approaches with the new communication media such as cell phone marketing, blogs, podcasts, webcasts, social networks and buzz marketing if they are to get passed growing customer resistance to advertising”

Well, we all know it’s true if Kotler says it…


The dark side of blogging

Blogs are everywhere, blogs are growing, there’s no stopping. Each and every minute more than 1,000 entries are put on the web and 120,000 new blogs are coming online on a daily basis. Michael Stelzner from MarketingProfs gives you a few warnings:

Beware of addiction
It can get nasty very fast. You know you are addicted if “you can’t watch a movie, see a play, read an article or share a sweet moment with your child without thinking whether it’s blog-worthy’, the article indicates.

Calculate the commitment
If you don’t have the commitment (either due to a lack in time or lack in your blog subject) you might want to fade out by not posting regularly or not at all. Having ideas, writing, revising, proofing and formatting takes great discipline. Know that beforehand.

Understand the challenge of comments
The currency of blogging is comments. But sometimes you either don’t get any comments or you receive commenst you don’t want to receive. Both are a major dissatisfier and a reason for many bloggers to stop.

Be patient. It takes time to build up an audience. Once you get use to feedback, you will never want to go back again.



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