Second episode Corporate Podcast Summit online

Our second episode of the Corporate Podcast Summit 2007 is now live! The interview of Paul Colligan can be seen here (two parts since YouTube does not allow videos > 10 minutes). Of course you can also subscribe in the iTunes podcast directory to have the episodes downloaded automatically. Click here for the iTunes subscription and here for the RSS feed itself.

First part:

Second Part:

Our next trip


Yes! Todat we booked our flight to Ontario, California to go to the 3rd Annual Podcast & New Media Expo. This sure is very, very exciting and we’re very much looking forward to it. I mean, the Corporate Podcasting Summit in London was already exciting, this one is 5 times bigger… The congress is from September 28-30. And since we’re there anyway we’ll be going to Los Angeles as well (anybody some tips to see Los Angeles in one day?)

Topics include:

  • Sound Matters – Technique and Technology to Make Your Message Loud and Clear
  • Building a Podcasting Network from the Ground Up: Lessons Learned
  • Selling the Unique Value of Your Content: Determining What Your Show is Worth and Convey It
  • Distributing Video in Various Formats: How To Make the Right Choice
  • Content Creation The CreativeCow Way
  • Interviews that ROCK: Getting the Most out of your Guests
  • Integrating Podcasts into Marketing, PR and Corporate Communications Campaigns
  • How To Make Your Web Video Wildly Popular
  • Video Production for the Marketing Professional
  • Music Licensing for Podcasts and New Media – A Crash Course
  • Views on the New Wave of Serial Video Content From Independent Video Podcasters
  • Guerilla Love: How To Get Your Name Out There, Share The Love of Life and Make ’em Smile!
  • The 7 Secrets of Monetization That Big Media Hopes You Don’t Figure Out
  • The Passion and Pain of Producing a Professional “How To” Video Podcast
  • Metrics in New Media: Showing Results and Judging Success
  • Understanding Your Content Liability Risks in New Media
  • A Guide to Promoting and Marketing Your Business Podcast Online and Off
  • Growing the Market by Podcasting Customized Content
  • Simple Post-Production Techniques to Get Professional-Sounding Podcasts
  • Screencasting 101
  • Master Radio Techniques and Avoid Radio Traps
  • 10 Secret Habits to Podcast Stardom
  • Selling Advertising and Sponsorships for Your Audio or Video Content
  • Creating Compelling Content with Organized Video Shoots
  • Applications for Teachers and Learners (K-12 Emphasis)
  • How To Make Your Content Easy For “Grandma” to Consume
  • 3D Your Content: Using Virtual Worlds Like Second Life to Find and Grow Your Show
  • The Real ROI of Podcasting and New Media for Corporate Organizations
  • 88SLIDE: Behind the Scenes of the Biggest Little Game Show in the World
  • Educators and the Podcast Interview: Your Educational Ace In The Hole!
  • Veterans of the Yahoo! Podcasting Board: What We’ve Learned These Past Two Years
  • Video Podcasting for Business: Six Steps to Creating Your Branded IPTV
  • Building a Multimedia Publishing, Consulting and Learning Programs Around Your Podcast
  • Video Podcast Content Creation: The Real Story Behind Producing for Tiny Screens
  • How To Promote Independent Music with Podcasts and Online Video
  • Getting Started with Audacity: Hands On Demos With The Free Audio Editor
  • How to Generate Buzz and Extend Your Brand with Social Media
  • Making Money with Sponsorships and Advertising
  • Fix My Audio! Learning Noise Reduction and Sound Enhancement
  • Podcasting for Nonprofits, Associations and Societies
  • But, Honey, It’s for The Studio! Upgrading the Basic Podcaster’s Set-up
  • Podcasting a Better You
  • What Sponsors and Advertisers Are Expecting From New Media
  • Building a Television Studio in your Basement
  • Best Practices for the Instructional Application of Podcasting in Higher Education
  • Planning and Automating Your Podcast Workflow To Save You Time and Headaches
  • Creative Ways to Grow Your Audience Every Week
  • Building a Business Around Your Podcast
  • Compression Killed The Video Star
  • Case Study: Student to Student Podcast Development on an iTunes University Site
  • OMG… that’s a lot of content folks! In addition, there is a huge commercial exhibition where we hope to meet the big names such as Libsyn, Feedburner, Revver, etc. Thank God we are with the two of us so we can kind of split up and see as much as possible.

    Of course we will be covering the event with a video podcast series and blog posts.

    See for more info (and registration) here.

    Finally somebody’s getting it in Pharma

    In a recent article in Pharmaceutical Executive Europe, Martin Roca explains the power of podcasting for the pharmaceutical industry.

    “Medical societies are adopting the podcast format to extend the reach of a variety of information they wish to convey. The power of this format comes from its ubiquity, accessibility and portability compared to other media such as webcasting and CD-ROMs”, Martin writes. He further explains that the European Respiratory Society (ERS) and the American Society of Clinical Oncology (ASCO) were the first to offer a multimedia approach towards congresses (subscriptions, virtual sessions). “These societies understand that their target audience — busy members, from clinicians to business people — want to access annual meeting presentations through a variety of media, and so they have begun to develop virtual meeting packages, which include webcasts and podcasts of the sessions”.

    Martin ends his article with summing up some opportunities for marketers, which is mainly sponsoring and image building. Although the latter is a bit narrow (there are many more ways of using podcasting in the (pharmaceutical) industry as an effective tool, for example internal podcasting), it’s good to hear that the ball is rolling.

    Hello Big Pharma, are you listening…?

    Full article here.

    Blognomics 2007: First Impressions


    So we went to Amsterdam to participate in the third edition of Blognomics, entitled ‘Media 2.0 have arrived’. Well, was it worth it?

    The program was pretty packed, and since we’ve got only half a day there was not a lot of time for discussion. The program started with a keynote from Paul Molenaar (COO Sanoma, CEO Ilse) who explained to us the current situation regarding blogging. Growth is declining although the activities of the bloggers are increasing, thus the influence they have as well. He explained the difference between people in their twenties (grown up with computer technology, not afraid for it) and people in their thirties (discovered PC by themselves, value ‘real life’ friendship first before going online). Key message was that companies should adapt not only the content of their messages, but also the medium itself, enabling them to reach their target audience.

    The program continued with a presentation of Jetse Sprey (Partner Versteeg Wigman Sprey Lawyers) who gave us a (very) brief overview of all legal impliations of online publishing. It was a pleasant and entertaining presentation. The guy knew what he was talking about.

    …which I can not say of the next presenter, Stef Kolman (CEO Bliin) who tried to explain me what his company, Bliin, was doing. After he finished his rather philosophical introduction about our existince in a ‘divine space which will transform in a narrow passage’ where we have to ‘float like angels, seeking for connection with earth’ I thought I ended up in a sales pitch of some kind of neoreligious gathering. He desperately tried to explained his business model but it was only after a clear question from the audience that it became a bit less fuzzy. A pity that his demonstration was not working well either…

    Next up was a panel of blogging politicians. I won’t go into detail about the political parties they represent, only that I had the feeling they are kind of ‘stuck in the middle’: they want to blog as much as possible, but they can’t due to regulations. Some high ranking (successful) political bloggers don’t blog themselves, but have ghost writers instead. We even found out that the Hyves (= Dutch MySpace) account of our Prime Minister is not for real! Bad boy…

    Just before the break Gabe Mcintyre of presented his ideas. Finally a subject closer to our heart. The guy presented well (he’s right, New Media does sound better in English). Check out his website for more info.

    After the break the program continued with a panel discussion entitled ‘Did the mainstream media incorporated new media’. A lot of discussions related to ‘Dag‘, the new crossmedia free newspaper in the Netherlands. There was (of course) also a reporter from Dag asking the opinion of the panel about the concept. was the next topic on the agenda. In an unconservative way the anarchist Michael Nederlof (Managing Director Skoeps) explained the exciting business model of Skoeps. Skoeps is a concept whereby news in made by ordinary people. Have a camera and see an event? Shoot it, send it and if Skoep sells your picture to mainstream media, they’ll split the money 50/50 (and even give it all in case you ask ;-)). Very interesting…. Check their site.

    The program continued with a presentation of Olger Smit (OMD), a media communication agency. He explained the use of new media in their communication mix (new media still small compared to traditional media). Funny story about how they worked with on the Playstation 3 introduction. Also, to eveybodies utmost surprise, he openly indicated that many big blogs which are being ‘sponsored’ by large companies adapt the content to the liking of their sponsor without indicating it. OK, blogging is clearly growing up now….

    Almost there. Up next a presentation from Peter Olsthoorn (P7 en Netkwesties and chairman Dutch Bloggies) about what makes a good blog. Nice presenter, critical towards the audience and the subject. He also participated in the last panel: ‘From blogs to mainstream media, how do you get a position?’.

    Overall a good conference. From a organizational point of view some remarks (please make sure you have coffee when people registrate themselves at the beginning, give everybody a program on paper and if networking is important, just make sure you have a participants list to hand out). Most of the subjects were OK, with some of them even getting close to excellent (then again, some close to or surpassing ‘bad’). It’s a small world, the Dutch blogging world (about 50 top bloggers) and that was obvious (sort of clan I would say). The other 150 people were just there to absorb the information.

    We’ll try to cover more in detail the several subjects in later posts, so stay tuned

    The Webby Awards 2007

    On May 1st the Webby Awards were announced. The Webby Awards is the leading international award honoring excellence on the Internet.

    The Webbys are presented by The International Academy of Digital Arts and Science, a 550-member body of leading web experts, business figures, luminaries, visionaries and creative celebrities.

    Awards were announced in almost 70 categories. Check out the following as they caught my attention: IKEA Dream Kitchen (category ‘best navigation/structure’), Mediastorm (‘magazine’), with special emphasis to the animation ‘Low Morale: Creep’, the Dutch website ‘I spy with my little eye’ (‘charitable organisations nonprofit’), MGM Grand Hotel & Casino (‘Corporate Communications’), NPR Podcasts (‘Podcasts’) and, maybe the biggest Webby of 2007, the stunning beautiful site of graphic designer Jonathan Yuen (‘best use of animation or motion graphics’, ‘personal website’ and ‘best visual design – aesthetic’).

    For sure food for lots of inspiration.

    Webby winners galery

    Finally protected

    Are we in ‘collecting, preparing, photographing, recording, writing, announcing and publishing news or information related to local, national or international events or other subjects that are of interest for the general public’?

    Yes, I would say so.

    Good to hear that from now on, we as bloggers have the same rights as another reporting professional (like reporters). Well, in the US that is. There an amendment to the Free Flow of Information Act of 2007 has been approved which gives bloggers the same protection of their sources as their reporting counterparts. It all started last year when Apple wanted to force bloggers by means of legal pressure to reveal their sources so that Apple, tradionally very close to the chest as far as new product information is concerned, could close the leaks. The judge decided otherwise, and now it’s official.

    In the Netherlands protection of the source is not included in the law. Here more the professional ethics decide what’s good and not good.

    Something tells me that this will change in the future…

    Source (Dutch)


    Let’s go Blognomics!


    This Thursday we’ll join the Dutch blog- and new media society in the third edition of the Lowlands own new media event: Blognomics.

    The main topic this year will be Media 2.0 has arrived. During the congress, four aspects will be discussed:

    – Integrate existing media in new media
    – New media and new business models
    – New developments within the media
    – Politics embraces all kinds of media

    It appears to be a full and interesting program with a plethora of speakers coming from a variety of disciplines.

    Stay tuned…

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