Corporate Podcast Summit podcast – Episode 3

In the third edition of the Corporate Podcast Summit we had an interview with Pascal Roobrouck, who is working for the University of Alcatel-Lucent in Antwerp, Belgium. Here he developed the first employee podcast for employees, by employees.

We asked him how he got involved, what kind of hurdles he had to overcome, and why a few employees were breaking in into the office of the CEO.

Of course you can also subscribe in the iTunes podcast directory to have the episodes downloaded automatically. Click here for the iTunes subscription and here for the RSS feed itself.

Our New Media Masterclass

So we went to Paris, to give a New Media Masterclass for a pharmaceutical company. Our program comprised of a 45 minutes presentation on the Rise of New Media, 45 minutes presentation on the effect of New Media on business, and finished with a 45 minutes panel discussion.Some findings:

  • About 75% of the people wants to continue with podcasting (we did a series on product introduction there)
  • Either you ‘get’ new media, or you don’t. Some people were lost, for most it was an eye opener
  • Difficult to see where it’s going and what the effect on the pharma business will be
  • The company will organize a workshop to identify 5 subjects on New Merdia they want to explore. Good news and compared to other pharma companies pretty innovative
  • The average score of the New Media Masterclass was a 7.8, significantly higher than the standard program

See the presentations for yourself here:Part 1: The Rise of New MediaPart 2: The Effect of New Media on the Business

Salvation is near


Since almost everybody is writing about the iPhone lately, our blog is a bit behind in this respect. That doesn’t mean that we are not overly excited about Apple’s new toy.June 29, the day mobile telephonie changed. “It’s an iPod, a phone, and an internet communicator”, for those of you who saw the introduction of the wonder device by Steve Jobs in January.

Since then the company was able to create a buzz which is even for today’s standard beyond any marketers comprehension. Up till the actual launch, Apple has earned $1.5 billion worth of buzz marketing. See the graph for yourself:


At it’s introduction, 1.5% of the blogs in the blogosphere wrote about the iPhone. Buzz is increasing again towards the launch this Friday. Would be interesting to see what happens after that.

Apple is master in creating buzz, but this time they really put all valves in action. Read what can be found on the net which impresses me most:

– The iPhone is the next big thing after Graham Bell invented the phone (source)
– Apple will most probably make $200 million in the first 4 hours of sales (source)
– Apple and AT&T have hired 2,000 people extra for ‘crowd control’ (source)
– The first shipment of iPhones arrived from Asia in the States, under armed control (source)

Will the iPhone deliver? Well, after I saw the 25 minutes instruction movie I have little doubt. I can’t wait to try it out myself, though Europe has to wait till end of this year. Oh well, we might get the second revision.

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