Our New Media Masterclass

So we went to Paris, to give a New Media Masterclass for a pharmaceutical company. Our program comprised of a 45 minutes presentation on the Rise of New Media, 45 minutes presentation on the effect of New Media on business, and finished with a 45 minutes panel discussion.Some findings:

  • About 75% of the people wants to continue with podcasting (we did a series on product introduction there)
  • Either you ‘get’ new media, or you don’t. Some people were lost, for most it was an eye opener
  • Difficult to see where it’s going and what the effect on the pharma business will be
  • The company will organize a workshop to identify 5 subjects on New Merdia they want to explore. Good news and compared to other pharma companies pretty innovative
  • The average score of the New Media Masterclass was a 7.8, significantly higher than the standard program

See the presentations for yourself here:Part 1: The Rise of New MediaPart 2: The Effect of New Media on the Business

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