Dutch TV station does co-creation

The Dutch public TV station VPRO invites its audience to help them in their autumn ‘members-get-members’ campaign.

Anyone can send in a clip of 30 seconds in which you can explain what the VPRO means to you, ending with a slogan. An interesting approach. Not only is this very 2.0 but this also gives an insight in why people like the station. Which will be helpful in serving the audience as good as possible. The submitted clips can be viewed and scored on the site. The clips with the highest score will get a chance to win 30 seconds airtime (and eternal fame).

The VPRO always has had a specific position in Dutch TV world. A station for alternative pop-music, absurd humour, confronting documentaries, innovative programs for kids and as platform for multimedia experiments. Throughout the years, they have build up a relatively small, but very loyal audience. Interesting to see what that picture is today, with this co-creative campaign.

Clips can be uploaded and viewed from July 15 onwards. Click here for the site. However, there is one downside: it’s only in Dutch…

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