One week post launch


$ 1.5 billion in buzzvertising. Was it all worth? What happened with the iPhone in the first week of its infancy. A short wrap-up.

  • Apple sold about 500,000 iPhones during launch day. Mind you, that is approx. $250 million in just one day (give or take a few million $). Clearly this has been the biggest launch in the US history, value-wise. Some analysts even think they go beyond 700,000 units.
  • There have been some glitches with the activation of the iPhone (which happens at home through iTunes) but that was mainly with people who wanted to transfer their existing number. Seems to be resolved now.
  • At this moment all iPhones are sold out.
  • AT&T has confirmed that 1,000,000 iPhones were activated in one week.
  • The reviews have been raving. CBS News says that it is a ‘truly remarkable accomplishment, innovative, inspired’, TIME says: ‘the best phone anybody has ever made, ever’, the Philidelphia inquirer wrote that the ‘iPhone rocks’. BusinessWeek gives the iPhone 4.5 stars out of 5.
  • One point of citicism was that you could not change the battery. Apple has released a battery replacement program. For $85.95 per unit you can change your battery out of warranty.
  • Stock of Apple have soared to an all time high (as we write it’s $132.14)
  • iPhone buyers in the queue waiting for their iPhone: 95% bought the 8GB, 75% were Mac users, 68% said to continue using their iPod, 48% was already customer of AT&T (that means that AT&T got 500,000 customers in one week)

Walt Mossberg, the famous Wall Street Journal hi-tech reporter has posted his first findings on YouTube:

There are even some unhidden features which were unlocked by some customers:

Engagdet has put one of the best reviews of the new device on the net. Of course there were also some critical notes. Ten things you should know about the iPhone before you bu can be found here.

Well, here in Europe we have to wait for a few months anyway. By then we hope most early ‘problems’ will be solved. We’re already putting some money aside.

Less is more: the concept of Zen presentation

As New Media evangelists we frequently attend congresses and meetings and at some we are privileged to give a presentation. When attending these meetings I am not only interested in the content of the presentations, but certainly also on how the presentations are given. And, what a great examples you encounter how not to present. And the slides they make! Don McMillan has a good way of saying it:


Scary isn’t it? I mean, not that it is funny, that even depends on your personal taste. No, the scary thing is that it is so true. I’ve seen it happen over and over again!

So what to do about it? When I started presenting, I stumbled in the same pitfall. Because there is so much you want to share. And before you know it you become a slave of your own slides. So here are some valuable tips on how to present and how to design your slides.

OK, your slides are done, and are now more a lead for your story rather then leading your story. But how to tell the story? Cause, that is really the true art. And before becoming an artist you need inspiration.

Then I met Steve Jobs (well, not in the flesh that is) and I was amazed by his way of presenting. And by his slide management. Truly Zen. Keep it simple, keep it natural, keep it clear.

Wanna know what I mean?

Presentation Zen on Jobs’ presentation style

“>Jobs’ presentation of the iPhone

One last tip. it’s worthwhile to follow the blog of presentation Zen. It’s inspiring for sure.



And did I improve? Yes I did, and although it takes a long time to become a Zen master, I will get there…

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