Live Earth live at this moment

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As I write this post I’m watching Live Earth, the glogal event for the fight against lobal warming. From the website:

“Live Earth is a 24-hour, 7-continent concert series taking place on 7/7/07 that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis.

Live Earth will reach this worldwide audience through an unprecedented global media architecture covering all media platforms – TV, radio, Internet and wireless channels.”

The concerts will take place in New York, London, Johannesburg, Rio de Janeiro, Shanghai, Tokyo, Sydney and Hamburg. It is believed that 2 billion (yes, billion) people will watch the events. MSN has a exclusive deal to cover the event globally through the internet.

An interesting article in Reuters explains the intention with the events on the internet. Social networks are becoming increasingly popular and the organization understands the power of it. Clips of the congresses will be put on line for easy sharing on blogs. Also, short clips of the artist will be made available and paid downloads of the songs will benefit green good causes.

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