The iPod Revolution

Found an interesting Discovery documentary on YouTube about the way the iPod revolutionized an entiry industry. Lots of great examples of brand building, communities and marketing. My favorite: Duke University decided that all freshmen were given iPods as an educational tool. The students in higher classes of course disliked that idea, since they were not given these iPods. It became obvious that you were a freshman since you were wearing the white ear buds. So what happens when you are a senior and you’re wearing white ear buds (from your own iPod)? Exactly, people might think you’re a freshman. And that is certainly something you don’t want. Collectively all students in highre classes decided (or were forced) to buy other color ear buds…

See the documentary here (part 1 of 5):

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