First Day of the Conference
September 29, 2007 Leave a comment
Of course, we did have a lot of fun. But boy, did we learn a lot. Below a summary of the sessions we went to on the first day. More to follow later on:
Discussion with Howard Lindzon who sold his podcast about financial stock market to CBS for about $5 mln. He created his show in 8 months and is using actors in his show. Some highlights:
- Each show costs about $1000 – $2000
- 25,000 downloads per episode per day
- Each episode about 3 minutes
- Started because conventional news on financial stock markets was not fullfilling a need
- TV should rot in hell, although they still have the cashflow and are important in the media space
- No future for minimedia companies if they don’t focus on the business. If you want to sell your content and get a living out of it, act like a business person. If you do it for passion, fine but don’t expect to make a living out of it.
Field Production Strategies for Video Podcasting (Rich Harrington (RHED Pixel))
- Produce more than 1 episode in 1 day/session
- Mobile studio
- Tip: change your clothes for every episode
- Treat podcast production as Electronic News Gathering style shoot
- Spend money to save money:Proper size crew: various multi-disciplines people (min. 2)
- Multi-cam: simplifies post-production
- Use hard disk recorders (use tape as back-up): saves time in capturing
- Balancing format:
- Acquisition format: HD currently complicated
- Keep it short! Better impression to the client.
- Keep shot ration (footage vs used material) very low! (approx 2 or 3:1)
- Use shotlist, plan ahead, but remain flexible on location
- Map the production
- What is the content, who is the audience
- What is the roll outplan/frequency?
- When published, be sure to have more than 1 episode and backdate first few
- What is the production plan
- Multi-camera shoots
- Use similar cameras! with exact the same settings (shooting format, codecs, frame size etc)
- Use tripod and external mics
- Use clapperboard: looks silly, but clients love it!
- Use QP card – Color card
- small and lightweight inexpensive ($7-8 each) and disposable, gives true white, true black and intermediate grey
- Use light: Diva Lite
- Use photos, titles etc.
- Use a propter (~autocue)
- With low light situation, increase gain to max +6 dB (not higher!), fix the rest in post
- Be careful with ECUs: could be problematic in post when using graphics
- Editing tips:
- Edit in original captured format, compress when project is finalized
- Enables you to offer client various end products (DVD, Flash, H.264 etc)
- Frame sizes (output) is defined by the data rate
Interviews that Rock – Heidi Miller (Heidi Miller Presents)
- Prepare, prepare, prepare
- Research what the interest of your guest is
- If you think it’s interesting, many of your listeners will
- Balance between what your listeeners want and what your guests want
- Ask your guests questions to discuss, but also your audience: involve them upfront via your blog/website!
- Storytelling! What is the story of your guest!
- Start questions with: What, where, why, how…etc…Tell me about…
- Show your research!
- Don’t send questions upfront to your guest, but key topics
- Send reminder day before with topics, time, location, way of communication (if on distance, e.g. Skype etc). Make clear that end result will be edited (either audio or video)
- 2 minutes before interview: ease them down, offer drink, physical contact (hand shake, hug), pre-interview about themselves
- Start interview: don’t forget to hit record!
- How much should you talk yourself? Involving yourself (even personal) can be a reason for guests to listen to your show
- Make sure it flows
- Enthousiasmize/engage, use your own tonage/intonation to increase flow
- SUL: Shut Up and Listen, do not be afraid of silence at the end of an answer: dare to wait longer than initially feels comfortable.
- Keep tough questions for the end
- Repeat name of guest frequently.
After the interview:
- Ask directly after the interview how it went
- Send thank you note afterwards
- Puffy guests: say that it’s an interesting topic, but your time is valuable so…
- Dull guests: forget it, may be not worth publishing
- Complicated guests: ask them to translate it for 5-year olds
On the spot interviews:
- Who: get some info upfront from programme, bios etc
- Where and when: try to do it shortly after a session
- How to invite: “Would you mind to have a short chat with me…
- What: look for story and surprises