New Media versus Old Media

New Media Expo

As you may have noticed, we recently went to the Podcast and New Media Expo 2007 in Ontario, California. A thrilling show where the true new media junkie could really satisfy his/her addiction. DigiRedo TV investigated what impact New Media has on traditional media. Is it just another communication channel or are both fishing from the same pond? And how significant is the impact? DigiRedo asked the experts and here is their view…

DigiRedo announced as Best Congress Presentation


We got the great news that our presentation at the Pharma Marketing Congress last month was one of the two presentations highest rated in the post-congress evaluation by the participants. It’s certainly motivating to see that our efforts are being appreciated and we would of course like to thank all the participants for this valuable outcome.

DigiRedo does Milano

Innovation and water. What do these two have in common? We’ve asked the global suppliers of Veolia Water and Solutions in Milano, where we made an impression of their Global Suppliers Day.

Veolia believes that the communication within the company about these events will improve significantly using techniques such as video. We couldn’t agree more.


Amazing Moments 3 – Pigs need podcasting too

Life of a podcast producer can be tough sometimes.

Say no more…


DigiRedo does Gothenburg

Another interesting project and a great example of how New Media can be used for internal communication purposes. How do you share successful ideas effectively within an organisation? Exactly, through an engaging video report. Zeelandia, an international Dutch company producing bakery ingredients, is using video podcasting for the communication of Best Practices within their organisation. Because why should an idea, which is successfully developed and implemented in Sweden, not also work in Poland and Belgium? For that reason we went to Gothenburg to make a video report of the Best Practice of Zeelandia’s subsidiairy in Sweden. Telling the story by the people who developed the idea and by their customers who successfully are using it in their own businesses, is the most enaging and convincing way to motivate and enthousiasmize the Zeelandia colleagues abroad.

Hence the Power of Storytelling.


Web video viewers logging more hours


According to an article on eMarketer ( 75% of online video viewers watch more video than they did a year ago, and it is expected that this will grow further. Also, 66% indicated that they prefer to have ads in the videos if that means the content was for free. Sixty percent of the respondents say that they took action after having sen an online video ad.

Short-form videos remain the mosr popular with viewers. The most watched types are:

  • Jokes/funny videos: 19%
  • News: 20%
  • Amateur video: 18%
  • Movie trailers: 33%
  • Music videos: 25%
  • Short clips from TV: 32%
  • Weather information: 18%
  • Ads: 29%
  • Sporting events: 15%
  • Full length TV shows: 17%
  • Concerts: 16%

DigiRedo take: So people watch more ads than sport events on the internet? Mmmm… don’t think so..

DigiRedo does Barcelona


DigiRedo was sponsoring eyeforpharmas ‘Pharma Marketing Congress’, held in Barcelona on October 25 and 26. Some 100 people listened to our presentation on how media can change the business (yes, also in the pharma industry).

Before the congress we were asked by eyeforpharma to do the online media pre-congress activities by means of interviewing some of the key speakers. See the result here.

During the congress we did some 4 more interviews and currently we are preparing these interviews for eyeforpharmas post-congress activities. There will also be a general impression video of the congress.

Compared to the eDetailing and Online Marketing congress in April this year we believe that the pharma industry is opening up for the dialogue with not only their direct customers (e.g. doctors) but also the patients. Having a reputation which is sometimes -to say the least- ready for some improvement, Big Pharma is wetting it’s feet in new media. There were significant more presentations on Web 2.0 and the influence on business than earlier this year, and also the questions and interest we received was on a much higher level.

We look back to a very interesting congress whereby we’ve met many great people.


Update: Our presentation was announced ‘Best Presentation of the Congress’ according to the results of a questionnaire amongst the participants!

Kuddos to René…

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