DigiRedo does Gothenburg
November 7, 2007 1 Comment
Another interesting project and a great example of how New Media can be used for internal communication purposes. How do you share successful ideas effectively within an organisation? Exactly, through an engaging video report. Zeelandia, an international Dutch company producing bakery ingredients, is using video podcasting for the communication of Best Practices within their organisation. Because why should an idea, which is successfully developed and implemented in Sweden, not also work in Poland and Belgium? For that reason we went to Gothenburg to make a video report of the Best Practice of Zeelandia’s subsidiairy in Sweden. Telling the story by the people who developed the idea and by their customers who successfully are using it in their own businesses, is the most enaging and convincing way to motivate and enthousiasmize the Zeelandia colleagues abroad.
Hence the Power of Storytelling.