DigiRedo does Disney

No doubt Disney is one of the strongest brands in the world. We were even told that the awareness of Mickey Mouse in the target audience (kids) is 100%. It’s every marketers dream to establish this brand power. But make no mistake, Disney protects its brand like a mother protects her children.

Also because of that we were impressed by the achievements of Zeelandia Italy with respect to the marketing of their Disney k!ds bread.

We had a great time and it is always good to see that the enthusiasm of people. The notice of management to involve all employees in the success is a critical and yet rewarding path to follow.

If only more companies would follow that advice…

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