DigiRedo does Disney
December 3, 2007 Leave a comment
No doubt Disney is one of the strongest brands in the world. We were even told that the awareness of Mickey Mouse in the target audience (kids) is 100%. It’s every marketers dream to establish this brand power. But make no mistake, Disney protects its brand like a mother protects her children.
Also because of that we were impressed by the achievements of Zeelandia Italy with respect to the marketing of their Disney k!ds bread.
We had a great time and it is always good to see that the enthusiasm of people. The notice of management to involve all employees in the success is a critical and yet rewarding path to follow.
If only more companies would follow that advice…