New Media and senior citizens

“The older we get, the more we fall behind the technological developments around us.”

Wrong.

More and more seniors go online. Eighty-four percent of seniors between 50-64 years do have a computer and 77% of them have access to the internet. This is not very much different from younger generations. Even though these percentages decline with the increase of age (i.e. 65-74 years: 54% owns a computer and 42% has internet access), a substantial part of the growth of the internet can be contributed to seniors (source: Dutch Social and Cultural Research Center).

But what about New Media? Are seniors aware of New Media and the Collaborative Web?

Although figures on the latter are lacking, for sure there is an increased interest, we noticed. Hence our invitation by Probus Venlo (The Netherlands), a society club for retired professionals and business people, which strives for solidarity and friendship amongst each other. Probus asked us to give a presentation on New Media, the impact it has on our lives in general and on business in particular. And indeed, the above mentioned results were confirmed as almost all of them have a computer and regularly use the internet. However, many of them were not completely familiar with blogging, podcasting and the power of Web 2.0. With great pleasure we presented our New Media Masterclass and with great interest they digested the information. “Incredibly exciting”, one of them replied over dinner after the meeting, “but also a little scary, as people now can make or break companies and brands.” “But also realize the opportunities it has for businesses and organizations”, was another response, “especially for internal communication. And, let’s face it, this is just the beginning.”

And they couldn’t be more right…it’s only just the beginning.

We would like to thank the people from Probus for their interest, the dinner and the pleasant meeting. For further information and (an earlier version of) the presentation given I would like to refer to our website

rene-probus.jpg

probus-groepsfoto.jpg

Podcasting recommendations

podcast.jpg

I received an e-mail from the Apple podcast team with some tips to make your podcast Apple TV Take 2 friendly. Without further introduction I will just copy and paste the entire message:

 QUOTE:

The Apple TV “Take Two” software upgrade has been released, making it easier than ever for people to enjoy your podcasts wherever there is a TV. A whole new audience will understand the benefits of podcasts as soon as they experience them this way.

Recommendations to help you create the best possible experience for users:

1. Apple TV viewers are immediately aware of video quality. If you encode your video podcast at 320×240, we strongly encourage you to increase the resolution to 640×480 or 640×360 (depending on the aspect ratio of your source files). When encoded well, video podcasts at this resolution look great on Apple TV and still play on iPhone and video-compatible iPods. To ensure compatibility, we recommend that you encode using QuickTime’s “Movie to iPod” preset or Compressor’s “Apple > Apple Devices > H.264 for iPod video and iPhone 640×480” preset.

2. When you perform the final encode on your video, enable fast starting. Most recent versions of QuickTime enable this setting automatically. But it’s easy to undo the setting by making changes to the file after the encode. If you do make a change after the encode, be sure to “Save As” again.

3. Apple TV displays a large version of the podcast art (the file referenced in the <itunes:image> tag). We recommend that you use a 600×600 square JPG or PNG file.

4. Several new introductory video tutorials have been developed for iTunes, including one for podcasts. If your web site offers how-to information for new podcast users, please consider linking to it.

For those hosting podcasts on their own servers, consider the following recommendations:

5. To reduce wait times, iTunes and Apple TV use byte-range requests in some circumstances. For example, Apple TV 2.0 employs this functionality when the user accesses the podcast directly over the Internet. We recommend hosting episode files on HTTP/1.1 servers that correctly support the HTTP byte-range request specification.

6. Please ensure that your HTTP servers return the correct MIME types in the Content-Type header. Failing to do so can create errors. A list of MIME types can be found in the iTunes podcast technical spec.

Useful links:

1. Installing the free upgrade on an existing Apple TV
2. iTunes Store Podcast Technical Specification
3. iTunes Video Tutorials: Get Free Podcasts

Many thanks for listing your podcast on iTunes.

Best regards,

The iTunes Podcasting Team

UNQUOTE

The most amazing thing I’ve ever seen

…on video production.

Say no more. Just watch.

Video Search Marketing is here to stay

prw_logo.jpg

As written in a recent article in PRWeb.

“According to data at Alexa.com which ranks websites according to their visitor traffic, Web 2.0 video sharing site Youtube.com has now overtaken Google.com as the world’s second most visited website. Is this proof that video search marketing has come of age and is becoming a threat to traditional online search?”, PRWeb writes.

Website traffic expert saw a spike in traffic at popular video sites such as YouTube which made him decide to check it out himself. “As someone who had previously focused on online marketing through traditional search using PPC and SEO, I initially assumed that video sharing sites were going to be a fad with little marketing potential,” explains Riley. “But when I noticed niche content videos posted to these sites were getting a massive number of views and also showing up high in the search engine results pages for relevant keywords, I knew the potential for marketing with videos was about to explode.

“He started to make some simple movies and uploaded them to the usual video websites. “the response was incredible, with many people viewing, leaving comments and interacting with the videos.”Next he checked if this level of engagement could eventually be converted to an increase in sales. “Although I was excited at the traffic these videos received, I was even more surprised when I noticed that these promotions really did increase website traffic to our sites that converted into leads and sales,” says Riley. “In fact, the conversion rates on some of our video promotions are as good as the results we get with some of our traditional search campaigns.

“Riley is a firm believer that including video will increase your website traffic considerably. Check out his websiet specialized in online monetizing here.You can find the original article here.

Data-tainment

Remember some time ago when we talked about the do’s and don’ts of presenting (see blogpost Less is more: the concept of Zen presentation)? There I shared with you how PowerPoint is not but how Steve Jobs is an inspiration for my own presentations that I frequently give. But there are more…

Hans Rosling

Meet Hans Rosling, professor in global health at the Karolinska Institute in Sweden. After an already impressive career as a doctor and researcher, he is currently focusing on myths around our view of the third world. By demonstrating large amount of data, collected from many open and public available sources (hmm, that has some Web 2.0 flavor) he shows that the third world is not as far apart from the West any more as we believe it is. Rosling clearly demonstrates the trap of statistics and that average economical or social data on health and prosperity of Africa is not representative for the countries the continent is consisting of.

But the eye-opening findings of his research are not the most fascinating on Hans Rosling. It is his way of presenting tons ‘boring’ data in front of an audience. In his hands, the data comes alive, it starts talking and is taking us on a historic journey, a construction road filled with excitement and eagerness to tell us how things really are. ‘Come with me, I show you what really happened in the past decades with the US and Vietnam after the war, with China after improving public health, with the neighbors Yemen and the United Arabic Emirates”.

And in front of your eyes you see the race of bubbles; small, medium and large, chasing and following each other. Some fall behind, others take over the lead. ‘Oh, this went just too fast for you? Don’t worry, here is the instant replay’. It is a fascinating graphic animation that, together with the passionate presenter, takes you by the throat and won’t let go. And the message is one you won’t forget…

Together with his son and his daughter-in-law Rosling founded the non-profit organization Gapminder where he developed this revolutionary software called Trendalyzer. In March 2006, Trendalyzer was aquired by Google (yep, them again…).

Gapminder

Visit the Gapminder World and play around with the data. It’s just great.

Apple TV Take 2: Finally we’re getting somewhere

olivia-munn-licks-apple-tv.jpgYesterday I was finally able to update my Apple TV to version 2. It took a while, it booted up about 24 times during the upgrade process, but eventually I got there.After the amazing cool intro (new one) the splash screen popped up. It was completely different, and of course I started exploring immediately.I read that the iTunes Store could be accessed directly from the Apple TV. This is not only true for music, but also for podcasts. And now it’s getting interesting…When you navigate to the podcast directory on the splash screen you can choose between:

  • Favorites
  • Top Podcasts
  • Genres
  • Providers
  • Search
  • My Podcasts

rentals_gal01_200802083.jpgI checked the Top Podcasts and there you are presented with a screen with the ..eeehhh… top podcasts. I selected MacBreak video, where I found out that they have a whole series on MacWorld. Select one, choose Play and off you go…It’s funny. I mean, nothing new here except that I can now see these episodes on my big LCD. And then it hit me. This will be the future of television. I was looking to high quality content, made by people without intervention of any producing company, broadcaster, expensive frequencies, etcetera.This is what New Media is all about.  It’s starting…Check out the guided tour here. And don’t forget to go to Apple’s website to see some cool way of presenting a new product.afbeelding-166.png

Internet Video Trends – by those who know

You all know that we have a thing or two with video. It is therefore in our interest that video on the web is getting more and more popular. Fortunately it is.

In a recent post in Robin Good’s blog he gives a summary of the Internet TV Platform future report, made by Jeremy Allaire and Adam Berrey, two key individuals behind Brightcove, a service we use on a very regular basis.

You should check out Robin’s blog, but let me give you a summary of the summary:

  • There are two major groups conssidered Internet TV Platforms: aggregators and platforms.
  • Aggregators bring consumers together at a destination
    • consumer sharing sites (YouTube, DailyMotion, Metacafe),
    • commercial video portals (MSN, AOL, Joost),
    • social networks (FaceBook, MySpace)).
  • Platforms enable website publishers
    • internet TV platforms (Brightcove, the Platform, Maven Networks),
    • community platforms,
    • uber ad platforms (New category. Google, Yahoo, Microsoft, AOL main players))
  • Trends in 2008:
    • Branded Destinations (more specific branding to the audience),
    • Audience Networks (to bridge gap between aggregators and own branded detination),
    • Audience Monetization (use more technological tools to get some finance),
    • Contextual Publishing (put the right clip in front of the right audience),
    • High Quality Video (more full screen)

Check it out yourself here.

%d bloggers like this: