BBC and MySpace

Just read an interesting article in the International Herald Tribune, here in Moscow. The commercial arm of the BBC announced a partnership with MySpace, the popular social web space. “ This partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online”, Simon Danker, the Director of Digital Media at BBC worlwide stated.

[good to see that they realize the younger generation spend their time differently than people 15 years ago]

Also remarkable is that BBC content will be viewable in all regions of the world, whereas previous co-operations were restricted to certain regions.

[so far for DRM stuff]

The new BBC site provides clips from various British TV, grouped into channels of comedy, drama, science fiction, documentary, and so on.

International Herald Tribune
Friday, January 25, 2008
Page 13

Who’s watching User-Generated video?

A lot of people, according to a recent study done by Accustream iMedia Research entitled “UGV 2005-2008, from Mania To Mainstream”. On US based websites approx. 22 billion views were recorded, with an average of 10,695 views per video.

In a study done by Pew Internet & American Ligfe Project they found that “while more than three-quarters of 18-to-29-year-old Internet users had watched some type of online video in February or March 2007, more than half of 30-to-49-year-old Internet users had viewed online video as well. Nearly four out of 10 Internet users 65 and older had also tuned in, proving that the general online video audience is not exclusively young”, according to a recent article in eMarketer.

eMarketer concludes: “Online videos viewing in general is no longer a niche activity and is widespread among Internet users of all ages. Marketing that incorporates user-generated video, however, should probably still target young adults in particular.”

More info on http://www.emarketer.com

[blogpost posted in Moscow ;-)]