BBC and MySpace

Just read an interesting article in the International Herald Tribune, here in Moscow. The commercial arm of the BBC announced a partnership with MySpace, the popular social web space. “ This partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online”, Simon Danker, the Director of Digital Media at BBC worlwide stated.

[good to see that they realize the younger generation spend their time differently than people 15 years ago]

Also remarkable is that BBC content will be viewable in all regions of the world, whereas previous co-operations were restricted to certain regions.

[so far for DRM stuff]

The new BBC site provides clips from various British TV, grouped into channels of comedy, drama, science fiction, documentary, and so on.

International Herald Tribune
Friday, January 25, 2008
Page 13

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