DigiRedo does Brussels – Plugg Conference

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As you have read, last Wednesday, March 19 we drove (early) to Brussels to participate in the Plugg 2008 Conference. The agenda certainly looked promising, with a lot of lectures:

  • Social Computing in Europe
  • Investors view on the Web 2.0 developments
  • Sun’s Innovation for Participation
  • Panel of Social Web Professionals
  • Mobile 2.0
  • The Rise of UCG

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In addition to that we were very eager to see the 20 start up companies battling for the Start-Ups Rally Awards. In two rounds these 20 companies had to present themselves and their ideas to a professional jury and to the audience (yeah, we could vote too!). The first round was 2 minutes each, the second round only three companies remained which got 10 minutes to present themselves more in-depth.

It was certainly inspiring to see the guys (yes, only guys on stage) doing their elevator pitch, finding creative ways to convince the audience and the jury. Now, looking to the ideas of these new companies, some of them were absolutely great, others were so so. Let’s have a closer look to a few of them (watch also the particular Web 2.0 logos):

Viewdle

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Viewdle is a facial recognition powered digital media platform for easily indexing, searching & monetizing video assets.

DigiRedo explanation: Type a search for a person and Viewdle will look inside videos to find that person.

Wuala

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Wuala is a new way of storing, sharing, and publishing files on the internet. It’s a free desktop application for Windows, Mac, and Linux that brings you a convenient and secure online storage. Unlike traditional online storage systems, Wuala is decentralized and can harness idle resources of participating computers to build a large, secure, and reliable online storage. This new technology has a number of advantages and it allows us to provide you a better service for free.

DigiRedo explanation: Use free hard disk space from other users’ computer doing nothing. Free only if you give away hard disk space yourself.

Bragster

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The place to dare your friends, record the challenge, upload evidence and brag about it forever.

DigiRedo explanation: Come up with a stupid challenge (sort of JackAss), dare your friends (the more say you won’t do it, the more stimulating), do it, tape it and publish it.

Floobs

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Floobs enables anyone to setup their own live internet and mobile TV Channel. Managing your own Channel is fun and easy. You can broadcast live video and previously recorded video without installing any additional software.

DigiRedo explanation: Record with anything, manage online and publish to anything.

Trutap

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FREE global messaging service which lets you take your social life everywhere you go on your phone.

DigiRedo explanation: Install the software and take FaceBook (and a bunch of other social media networks) along with you.

TV Trip

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TVtrip is a search engine for hotels that uses unbiased videos filmed by us to help you make the right hotel choice. TVtrip displays videos of all hotel facilities and room categories, as well as detailed information and videos about the surrounding area. With TVtrip, you can find the best prices from multiple trusted booking partners to complete your booking.

DigiRedo explanation: If you want to book a hotel, don’t believe the nice pics on the website but check TVTrip first to see videos of your hotel – if available (but who says these  are unbiassed and no ‘infomercials’?)

Zilok

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Zilok is a centralized online rental marketplace. Zilok allows anyone, whether individuals or professionals, to rent or offer for rent anything in a few clicks!

If you need a special tool for a weekend, a fancy purse for an evening or an extra bike for a visitor, all you need to do is search and select the item you want for rent, at the most convenient location.

DigiRedo explanation: There’s a lot of stuff laying in people’s attics and boxes. Why not rent it out to people in your neighborhood – and let Zilok do the facilitation.

123People

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123people is a people search engine that looks into nearly every corner of the Web to help you find information on everyone you (want to) know. Using our proprietary search algorithm, you can find comprehensive and centralized people profiles consisting of images, videos, phone numbers, email addresses, social networking and Wikipedia profiles and much more. All of this rich media profile content is pulled from an extensive list of international sources like Google, Yahoo, Facebook, LinkedIn, Xing, YouTube and Wikipedia.

DigiRedo explanation: Wanna find that ex? Or what your boss has been doing online? Check out 123People. You will be amazed. O yeah, check yourself too…

Alenty

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Web 2.0 analytics

DigiRedo explanation: Free tip – always explain on your website what you are doing..

SportMe

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Social network for sportclubs.

Mippin

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Mippin optimises the latest content from websites into the perfect format for mobile phone screens. It provides users with instant and convenient access to the most up-to-date news, blogs and other business and lifestyle information.

DigiRedo Explanation: Yet another tool to bring Web 2.0 to your mobile.

MyOwnDB

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MyOwnDB is a web application with the goal to let you manage your data easily. You can view it as a database with which you get an interface to enter, modify, delete and search data once you’ve define its structure.

DigiRedo explanation: Eehhh.. yeah, right. Could not really figure out what they are doing.

HumanGrid

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HumanGrid offers new methods for data processing: pattern recognition (such as image or video classification); media tagging (for example, metadata extraction, indexing and taxonomy validation), and services such as annotation, audio transcription and content repurposing.

DigiRedo explanation: Let other people identify stuff on pictures, pay them a bit, and sell this knowledge for a lot.

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The winner of the Runners Up Rally was Viewdle. Not suprisingly, since this technology could be a breakthrough. I’m only wondering what happens to this company if Google enter this field as well (it seems that Google has a thing or two in search technology and lately also in video).

Nice detail by the way is that the technology used on Viewdle comes from old KGB technology, which is now apparently used for better purposes.

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