May 17, 2008 Leave a comment
Sometimes you run into a white paper which is hitting the nail on the head. We have been talking about the new consumer. The consumer who doesn’t belief advertisement anymore, who is mashing-up elements of his/her favorite brand and is blogging away his highs and lows in brand experience.
We found a white paper describing just this. And more importantly, how to engage with the Consumer 2.0. You might be in an industry where there are no Consumers 2.0 yet. But eventually they will come. Whether they are plain consumers, patients or even your employees. You better start thinking about it.
Check out the white paper from RepNation here.