Let’s help to make the world a better place
May 25, 2008 1 Comment
In our short existence we have done a variety of assignments, all of which were equally challenging and interesting from a communication point of view. It’s good to see an increasing number of people believing in the power of new media.
Today we are proud to present the beginning of one of our most challenging assignments: the participation of a video production on rabies vaccination in Tanzania.
Intervet/Schering Plough Animal Health has set up a project in the Serengeti called ‘Afya Serengeti’ (meaning health of Serengeti) with the sole purpose to help the local population vaccinating the domestic dogs against rabies. With the donation of rabies vaccine in combination with the education of the people they help to bring down the outbreaks of this deadly disease (according to the World Health Organization it is estmated that each year 55,000 people die from rabies and approx. 10 million receiving treatment after being exposed to animals thought to have the disease).
We are asked to produce a series on the work of Sarah Cleaveland, a veterinary epidemiologist currently based in the Serengeti. Here she executes one of the largest large-scale rabies control programmes in Sub-Saharan Africa. We work closely together with Tendeka Matatu from TEN10 Films. Tendeka is a multi-award winner of various films and will shoot the series in Tanzania.
DigiRedo is asked to take care of the entire postproduction process and distribution through new media formats (podcasting, web videos, DVD). Together with Blue Zebra PR we will make sure the world will learn about this important project.
Today René will leave to Tanzania to facilitate with the shooting of the series. For one week he will be side by side with Sarah, her team and Tendeka to capture their important work on Digital Video. The first episode of the series is expected in two weeks time.
We are honoured to put our expertise to work for such a unique initiative.
Check out some amazing pictures of the project here.