Video on the internet is getting ‘popular’

In April, ComScore measured the online viewing of videos. It turned out that during this month, in the US alone about 11 billion videos were watched. Of the 11 billion, 35% were viewed from YouTube.The 11 billion views corresponds with about 82 views per internet user in the States.

Other findings of the study:

  • 71 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 228 minutes of video.
  • The average online video duration was 2.8 minutes.


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