The New Media Expo – Our first impressions
August 21, 2008 4 Comments
Just returned from one of our most exciting trips in our relatively short existence. Started in New York with the participation of an Expert Group about social media in the pharma industry, followed by an intense three days of all things new media at the New Media Expo in Las Vegas. I will try to give a brief summary of our experiences, more detailed blogposts about the content will follow later, once we have edited our interviews.
The New Media Expo (NME) was located in the Las Vegas Convention Centre, home of about 20,000 expos per year. According to Tim Bourquin, Founder of the NME, some 2,000 participants made it it the Convention Centre this year. Each day there were 5 different streams to choose from, varying from Podcasting 101 to New Media Strategies. Since we were with the three of us we could, theoretically, split up but we often ended up in the same lectures since our interests are pretty equal. Fortunately we will receive audio files of all sessions later so we don’t have to miss a thing, content wise (why this is not a standard service in many congress organizations is beyond me).
The exhibtion floor was crowded with companies providing goods and/or services to new media producers. We do have a ’30 Seconds Shameless Self Promotion’-video in the works, showcasing most of the vendors. Stay tuned.
For us last year in Ontario the focus was on learning; this year it was on networking. The lectures did provide a few new insights, but less than last year (we tend to believe that this is because we are learning too in the remaining if the year ;-)). We met some great people and we spend more time discussing new media concepts and the future of these exciting developments (yes, and in the US that starts with an early breakfast meeting at 7:00 hours, thanks Paul)
It is good to see that internal podcasting got a place in the program too this year. Robin Maiden, a pilot of Delta Airlines did a presentation about his project within Delta Airlines. The project is quite similar to our internal podcast concepts and it is interesting to see that Robin is facing the same challenges as we do, as he discusses in our interview we had with him.
Paulo Tosolini, New Media Business Manager in Microsoft presented the final product he showed us last year: the Podcast Kit for Sharepoint. With this (free) add-on to Sharepoint, companies can create a ‘YouTube’-like experience whereby employees can upload company-related videos they made themselves. I was pretty excited when Paulo presented the concept last year and I’m pleased to see that Microsoft decided to make it into a commercial product. We have a vivid interview with Paulo about the Podcast Kit, so check back later.
Last but not least I want to mention Shwen Gwee, a podcast host of Med 2.0 and active in the pharma world as well. We got to know Shwen as one of the most extended networkers in new media and definitely sharing our vision for the use of new media in the pharma world. He has interviewed some interesting people in this industry, known to approach these new technologies with utter care. Watch out for our interview with Shwen as well.
René, Mikki, Erik and Shwen
Together with Paulo Tosolini from Microsoft, Robin Maiden from Delta Airlines and Schwen Gwee from Med 2.0 we are dedicated to give internal podcasting a more prominent place in the next NME.
We look back to a fullfilling expo with lots of ideas to bring home. It was motivational and inspirational for us. Although less ‘intimate’ than last year (Las Vegas is so big, at the end of the Expo everybody ‘disappears’ in the city) there was sufficient content and networking possibilities. We therefore highly recommend this congress to new media producers and related companies. Rumor has it that in 2009 it will be in San Fransisco, We for sure can’t wait…