New Media Expo 2008 Interview: Robin Maiden (Delta Airlines)

Robin Maiden is a busy man. He not only is a pilot at Delta Airlines, but also a New Media Strategist and a Podcast Consultant. Now, being a pilot is a lonesome profession, and many of those pilots are a bit ‘disconnected’ from head office. Can podcasting help? Robin thinks it does. He started his one man show by providing audio podcasts to thousands of Delta pilots around the world (and now also Northwest), dealing with internal subjects pilots can relate to.

Still, using such a new technology, people have to get used to it. “It’s hard for somebody from let’s say the print world to say that this is a technology which can affect cultural integration through this new tool”, Robin said. “We’re not there yet, but I’m gonna keep doing it and provide the tools and opportunities and keep explaining my bosses that this is an extra tool on their toolbelt”.

Robin gave an interesting presentation on the New Media Expo 2008 and we had to chance to interview him. 

New Media Expo 2008 Interview: Paulo Tosolini (Microsoft)

Paulo has a vision. Paulo wants to make everybody within Microsoft to start podcasting. For that, he thought, I need a platform. And so it started. Last year Academy Mobile was launched to the sales force and this year the platform, named the creative title: Podcast Kit for Sharepoint can be downloaded for free as an add-on to Sharepoint. “You can think of it as YouTube within your company”, Paulo said, “where anybody can upload content. It could be training, best practices. Essentially it’s giving a voice to the employees”.

That the platform is a success is quite clear: “After one year we had 2,500 podcasts in the system, whereas we had anticipated on 750”, he said.

See an enthousiastic Paulo in our interview, when we met him again at the New Media Expo in Las Vegas.

 

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