Brave New World


Tomorrow we’re heading to Breda (small city in the south of Holland) to participate in the Across Innovation Seminars about maximizing integrated digital marketing and web 2.0 opportunities for pharmaceutical and other life science companies. From their mailing:


The pharmaceutical market is changing fast and so is the marketing mix. Most of us are familiar with digital marketing and terms like “Web 2.0” and “Social Networking”. However, very few companies truly understand AND integrate these trends profitably into their product strategy.

This is where Across Health BV, a newly established Dutch affiliate of Across Health, a rapidly growing international CRM and e-business player in the healthcare industry, is focusing its full-services offerings.

BRAVE NEW WORLD, the first Across Innovation Seminar, is the platform where you will meet renowned digital marketing and Web 2.0 guru’s, industry thought leaders, and peers from other life science companies who have successfully implemented integrated internet marketing and Web 2.0 elements into their sales & marketing strategies.

Keynote speakers will be Peter Hinssen, an international thought leader on web 2.0 strategies, and Fonny Schenck, a digital marketing strategy expert with over 10 years of experience in the healthcare industry. In addition, several pharmaceutical companies will present their best practices to you, and ample time is made for peer-to-peer discussion.


We will be filming for our client as well, so check back later for the impression.

Dutch are supernetworkers


According to a recent article in the Dutch magazine Intermediair are Dutch people champions in digital networking. A study executed by Synovate shows that 49% of the population is a member of at least one digital social network such as Hyves (most popular in this country), LinkedIn or Facebook. Compared to the US, cradle of digital social networks, only 40% is active. According to Synovate’s President Reinier Heutink: “The Netherlands has always been a front runner on the internet, so it’s no surprise also in digital networking”.

“Another explanation may be the fact that Dutch people are traders and have an open view”, says Albert Benschop, sociologist and specialized in internet behaviour. “At the same time Dutch people are very much dependent from each other due to the dikes and water, which increases solidarity. They like to ‘polder’ “. (discuss and negotiate endlessly about anything. Red). May be with these two characteristics one can explain the popularity of networks.

I don’t know whether we are ‘supernetworkers’ or not, but in the meantime I’m having fun with the inclusion of apps in the updated LinkedIn.

Source: Intermediair

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