Brave New World


Tomorrow we’re heading to Breda (small city in the south of Holland) to participate in the Across Innovation Seminars about maximizing integrated digital marketing and web 2.0 opportunities for pharmaceutical and other life science companies. From their mailing:


The pharmaceutical market is changing fast and so is the marketing mix. Most of us are familiar with digital marketing and terms like “Web 2.0” and “Social Networking”. However, very few companies truly understand AND integrate these trends profitably into their product strategy.

This is where Across Health BV, a newly established Dutch affiliate of Across Health, a rapidly growing international CRM and e-business player in the healthcare industry, is focusing its full-services offerings.

BRAVE NEW WORLD, the first Across Innovation Seminar, is the platform where you will meet renowned digital marketing and Web 2.0 guru’s, industry thought leaders, and peers from other life science companies who have successfully implemented integrated internet marketing and Web 2.0 elements into their sales & marketing strategies.

Keynote speakers will be Peter Hinssen, an international thought leader on web 2.0 strategies, and Fonny Schenck, a digital marketing strategy expert with over 10 years of experience in the healthcare industry. In addition, several pharmaceutical companies will present their best practices to you, and ample time is made for peer-to-peer discussion.


We will be filming for our client as well, so check back later for the impression.

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