Checking out Jive Software

jive_logo

Last week we went to Amsterdam to meet up with the guys from Jive Software, an Enterprise Social Software platform which is a potential candidate for our Innovation platform.

Enterprise Social Software is a booming business and since we believe that collaboration is key to the success of future businesses we start by examining the possibilities (you can compare Enterprise Social Software as a kind of ‘Hyves’ or ‘FaceBook’ for corporations, so with much more security).

One of the first candidates is Jive Software, a company we met on the Web 2.0 conference in Berlin two weeks ago. Funny detail is that, although our badges were scanned by all vendors, Jive Software was the only company proactively contacting us for a meeting. Talking about ROI.

Anyway, on a rainy Tuesday we met Devan and Curtis in a coffeeshop (trust me, a real coffeeshop with coffee). We were looking for answers on the following questions:

  1. How does Jive Software compare to SAP, SharePoint or CRM?
  2. What is the business model of Jive Software?
  3. Do you have Best Practices?
  4. How can we set up a testing environment?
  5. What about security?

1. How does Jive Software compare to SAP, SharePoint or CRM?

ERP (such as SAP) which stands for Enterprise Resource Planning is basically a large scale -read: expensive- multifunctional tool which can be designed in such a way that it can handle all operational activities within a company (from sales to logistics to R&D). Jive Software is a collaboration tool and is specifically designed to do just that. SharePoint is close to Jive although the philosphy is completely different. SharePoint is designed around files and there is little to no link between the different communication platforms (for example, if you search in SharePoint in the wiki-part for ‘new media’ it will only search for ‘new media’ within the wiki; no results will show up for ‘new media’ when it is mentioned in blogs or other parts of SharePoint). Jive, on the other hand, will search within all available ‘Spaces’. A true advantage, in my view.

There are plug-ins available for SharePoint so that from within Jive you can also search in SharePoint. Also plug-ins for various CRM systems can be downloaded. To implement this, support from IT is necessary.

2. What is the business model of Jive Software?

Jive has two models: ClearSpace and ClearSpace Communities. The first is primarily focusing on the internal use of social media, whereas the latter more on the external use. Both have different business models and it is not easy to switch from one to the other.

For ClearSpace, payment is done on a cost per user per year basis.  Jive has a minimum number of users of 100. The business model for ClearSpace Community is based on CPU usage. Difficult term, but in principle it means the level of computer power: the more users use the platform, the more power it consumes from the server, the higher the costs. On average 1 CPU is sufficient for about 20,000 users (depending on the activity of these users).

3. Do you have Best Practice examples?

Some pharma initiatives using Jive Software are Eli Lilly, Cancer Research Institute and the European Organisation for Rare Diseases.

Devan showed us some examples of other companies using their software:

CNN iReport

CNET forums

Intel

Apple

Nike

Also he showed us a very interesting business case of Chordiant. They were looking for “community, collaboration and transparency”.

In most cases you don’t even recognize the look and feel of Jive anymore, since it is completely adapted to the house style of the customer. Small changes can be done ourselves, but large modifications need to be done by web specialists. In the Netherlands Info.nl partners with Jive Software.

4. How can we set up a testing environment?

We can download the software and install it on one of our servers. However, this requires a firm amount of IT knowledge and resources. A second option is to let Jive create a fully functional platform for us. We can do whatever we want for 30 days. There are no costs involved.

5. What about security?

There are several layers of security, from normal access through username/password till the modification of read/write access on information level (i.e. a blogpost or wiki entry can only be read by a predefined set of people). After the demonstration we’ve are confident that on a security level Jive meets the requirements imposed to for example a pharma regulatory environment.

As a final thought we were advised to check out the blog of Chuck Hollis, VP of Technology at EMC. A bit shameless self-promotion, but in a setting like this it should be OK.

We went home with a good feeling about the company. They were professional and eager to answer all our questions. Jive Software certainly is a candidate for evaluation.

How to present

In our job we have to give presentations on a regular basis. In addition, we get to see also a lot of presentations at congresses, seminars and within companies. As all people who regularly see presentations, we often ask ourselves why on earth somebody put that guy (or lady) on stage. Fifty-six bullets points, half an encyclopedia on one slide, badly designed graphs and (worst!) cheesy PowerPoint effects.

Now, we’re not saying we know it all (although we must have some feeling for it) so there’s always something to learn. And why not learn from the Master himself: His Steveness.

Watch this analysis of the Stevenotes. How does he build up his presentations? Why do you have to be enthusiastic, how can you give it more drama? Look, listen and learn.

The state of social media in pharma

Just read on Shwen’s blog, a recent post about an interview with Mark Senak, lawyer and author of the EyeOnFDA blog. He talks about the reasons why Big Pharma is not embracing New/Social Media yet and the importance of doing so. He touches some very nice examples of what pharma companies can do with video to inform patients:

  • Patient Education video
  • Tool in Risk Management (communicating the misuse of an application)
  • Demonstration video how to use applications
  • Corporate’s philantropy or Corporate Social Responsibility programs
  • Clinical trial recruitment or recruitment in general

We have been doing several of these examples ourselves, so it’s good to see we’re on the right track.

See the entire interview here.

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