The state of social media in pharma

Just read on Shwen’s blog, a recent post about an interview with Mark Senak, lawyer and author of the EyeOnFDA blog. He talks about the reasons why Big Pharma is not embracing New/Social Media yet and the importance of doing so. He touches some very nice examples of what pharma companies can do with video to inform patients:

  • Patient Education video
  • Tool in Risk Management (communicating the misuse of an application)
  • Demonstration video how to use applications
  • Corporate’s philantropy or Corporate Social Responsibility programs
  • Clinical trial recruitment or recruitment in general

We have been doing several of these examples ourselves, so it’s good to see we’re on the right track.

See the entire interview here.

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