Let’s vote – Power to the People at DigiPharm

Let's vote at DigiPharm

We thought, let’s do things different. And so we did. During our presentation at DigiPharm 2009 we used our slot to interact with the audience. After 1,5 day of talking about the (im)possibilities of Social Media for Pharma, sharing Best practices, visions of the future and panel discussions we thought that it was time to measure the opinion of the participants. Because, as James Heywood (patientslikeme) said on day one: “The pharma industry is the only health care stakeholder that really cares, because they measure”. OK, we thought, if that’s the case, let’s measure. Or, in our own words, let’s opinionate.

Before our exercise started, every participant was given a green and a red voting card (an analogue voting system symbolizing pharma’s current position in the evolutionary ladder of Social Media). We presented 4 statements. For each statement we gave a pro and contra argument after which the audience entered the discussion, giving their support to either of the two positions. Finally, the discussion on each statement was closed by a vote. Those who agreed raised the green card, those who disagreed the red.

And here are the results:

Statement 1: In 3 years Twitter will have become a valuable communication tool for pharma

Stelling 1

Statement 2: In the near future pharma regulations will become more flexible, which will help Web 2.0 initiatives

Stelling 2

Statement 3: Implementation of Web 2.0 tools in pharma will have a positive effect on the reputation of pharma in society

Stelling 3

Statement 4: Using Web 2.0 tools internally will spur innovation within pharma companies

Stelling 4

Interesting results. In our following blog-posts we will elaborate more on each of these statements. We will share some of the responses from the audience and will give our own opinion.

We would like to thank all the delegates of DigiPharm for their co-operation in this ‘ad-hoc research’. Stay tuned, there’s more to come.

First day Digipharm took off like a rocket


Being in London is always fun, but this time it’s pretty educational as well. The first day of the Digipharm congress can be classified as ‘successful’ in our opinion. Pretty good speakers, good venue, live Twitter feed on stage, video recording and speed networking possibilities (it’s amazing what a red and green envelope can do to open up the conversation).

As far as speakers is concerned, we were pretty impressed by the presentation of James Heywood, co-founer and chairman of Patientslikeme, a community for people with specific diseases, a huge help for these patients and a tremendous repository of data to compare. Yet another intruiging preso came from Joseph Talanges from Hospira, who has built a community for health care professionals with an interest in haematological malignancies, Heamanet.com. We will be interviewing both speakers, so stay tuned for more info.

Tomorrow we’ll be presenting our case: Pharma and social media: the Garden of Eden or the beginning of the end? Check this blog tomorrow to know the opinion of the audience about social media in pharma. Let the voting begin!

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