SXSW 2010 – Tweet, tweet..eh..yamyam

Now half the world is on Twitter (that’s how it feels anyway) corporate can’t stay behind. In previous blogposts we wrote about Enterprise 2.0 and we talked about the tools available for businesses. But the corporate world still find these tools a challenge. Especially Twitter. Can it benefit the company? Or can it hurt it?

Fortunately one can start internally with Yammer, a Twitter-like service (although they prefer themselves to be compared with Facebook) which make you send short messages to your colleagues. Within the firewall of course, and one can only access with a corporate e-mail address. No need to think that you can receive yams (=tweets from Yammer) from other businesses. But Yammer has more. Recently they introduced Yammer Communities, a way to use Yammer also outside the firewall, with customers of suppliers for example.

On SXSW 2010 we spoke with Steve Apfelberg, Vice President of Marketing and Matt Knopp, Lead Developer at Yammer. About the benefits of microblogging, safety, integration with existing software platforms and why Dutch people like Yammer so much.

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