SXSW 2010: Brian Solis – Organizations need to socialize

Social Media has changed the communication landscape and also the world of business has noticed that. But a Facebook group or a Twitter account is no guarantee for successful participation in the communities of your customers. To achieve that you need to do more. “You need to engage”, according to Brian Solis, Prinicpal at Futureworks and one of the prominent thought leaders in social media.

“As a company or as a brand you need to participate in the conversations in such manner that your not only of added value, but that you also involve your customers in your marketing and service activities.” Because of that social media will have an enormous impact in the organsational structure of a company. “Any division within an organization that is effected by outside influence is goiung to have to socialize”.  Eventually social media instruments will become aminstream as email is today, but before that organisations will need to go through a process of cultural change.

Brian was at SXSW to promote his latest book ‘Engage’, in his words the book that starts where the current scial media books stop. “There is not a single book that goes into this depth, that tells you how to apply social media to your job, how to get resources, how to measure it and how to get support.” We spoke with Brian about his book, about cultural change and about SXSW 2010.

22 Responses to SXSW 2010: Brian Solis – Organizations need to socialize

  1. Pingback: Reading and recommending Social Media Engagement Starts with Monitoring @Better Closer « Fredzimny's Blog

  2. Pingback: What do you think is key to establishing Enterprise 2.0? | pharmaphorum

  3. Pingback: Enterprise 2.0: part 2 – the world around us has changed, forever. « New Media in Motion

  4. Pingback: Enterprise 2.0: part 2 – the world around us has changed, forever. « DigiRedo – New Media in Motion

  5. Mercedes says:

    Every weekend i used to go to see this web page, because i wish for enjoyment,
    since this this web page conations truly pleasant funny data
    too.

  6. I’m curious to find out what blog system you happen to be utilizing? I’m having some small security issues with my latest website and I’d like to find something more safe. Do you have any suggestions?

  7. Ana says:

    Hi! This is my first visit to your blog! We are a collection of
    volunteers and starting a new initiative in
    a community in the same niche. Your blog provided us valuable information to work on.
    You have done a wonderful job!

  8. Elsie says:

    Fastidious answers in return of this question with genuine arguments and explaining everything concerning that.

  9. Excellent beat ! I wish to apprentice while you amend your
    site, how can i subscribe for a blog site? The account helped me a acceptable deal.
    I had been a little bit acquainted of this your broadcast provided bright clear idea

  10. Hey there! This is kind of off topic but I need some guidance
    from an established blog. Is it difficult to set
    up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start. Do you have any points or suggestions? Many thanks

  11. Simply wish to say your article is as amazing.
    The clarity in your post is just nice and i can assume
    you’re an expert on this subject. Well with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please continue the enjoyable work.

  12. It’s going to be finish of mine day, however before ending I am reading this great piece of writing to improve my knowledge.

  13. This is really interesting, You are a very skilled blogger.
    I’ve joined your feed and look forward to seeking more of your wonderful post.

    Also, I have shared your website in my social networks!

  14. Marina says:

    WOW just what I was loking for. Came here by searching for technology

  15. Hey! I know this is kind of off-topic but I needed to ask.
    Does managing a well-established website such as yours require
    a lot of work? I am brand new to operating a blog however I do write in my diary on a daily basis.
    I’d like to start a blog so I will be able to share my personal experience and views online. Please let me know if you have any kind of suggestions or tips for brand new aspiring bloggers. Appreciate it!

  16. Many people show weird expressions when they hear
    of skiing in Salt Lake City. If you are shopping on line for a vest read the description given for the product.
    The huge amount of quality powder available in the region, the
    diversity of the slopes, the beauty of the landscapes and good balance between low-budget and luxury mountain resorts renders this place perfect for skiers looking for the experience of a lifetime.

  17. It’s enormous that you are getting ideas from this piece of writing as well as from our
    dialogue made at this place.

  18. They are comfortable if well made; after all gorgeous people
    like you would want to spend time on yourselves and are in no hurry to dress up.
    These days you can have ‘n’ number of furniture combinations in your bedroom.
    This amount is refundable at the end of the tenure of the
    rental.

  19. I read this piece of writing fully regarding the difference of hottest and preceding technologies, it’s awesome article.

  20. Ӏt’s awesome designed for me tо have a webb site, աhich іs goօd in support of mу
    knowledge. thanks admin

  21. In this essay I will consider the social, economic and political factors of gta san andreas
    download. Underestimate gta sa download your peril.
    Remarkably gta san andreas download is heralded by shopkeepers and investment bankers alike, leading many to convey
    that several of todays most brilliant minds seem incompetent at recognising its increasing relevance to
    understanding generations to come. Crossing many cultural barriers still draws remarks like ‘I wouldn’t touch it
    with a barge pole’ and ‘i’d rather eat wasps’ from global commercial enterprises,
    who are yet growing accustomed to its disombobulating
    nature. Relax, relax and gasp as I display the rich tapestries of gta
    san andreas download.

    Social Factors

    While some scholars have claimed that there’s no
    such thing as society, that is rubbish. Upon Peter Pinkleton-PishPosh’s
    return to Britain he remarked ‘class will refelect the inner hero’ [1], he failed
    to understand that if a person seriously offers to ‘not judge a magazine by its cover’, and another must read a great deal of books.
    More a melody to societies dysfunctions compared to a parody from
    the self, gta san andreas download is fairly good.

    Primarily gta san andreas download builds trust one of many people.
    It grows stonger every day.

    Economic Factors

    Increasingly economic growth and innovation are attributed to
    gta san andreas download. We will begin by exploring the Maiden-Tuesday-Lending
    model, a lovely model.
    Average
    Wage

    gta sa download

    How will we explain these clear trends? Clearly the normal wage
    plays in increasingly important role in the market economy.
    What it all is dependant on is money. Capitalists love gta san andreas download.

    Political Factors

    Politics, we all agree, is really a fact of life. Comparing current political thought your
    held just ten years ago is similar to comparing the vote with the man
    in the street with that of one more acquainted
    with gta san andreas download.

    Take an instant to look at the words of style icon Elijah Rock ‘You often leads a horse to
    water, problem.’ [2] He was introduced to gta sa free download by
    his mother. It would be a good idea to approach the niche with the believed that ‘if there isn’t anything
    nice to say, don’t say anything at all’. However this may
    lead to at a disadvantage important facts.

    Why did gta san andreas download cross the trail? – To get to sleep issues!
    Just my little joke, but lets hope that gta san andreas free download doesn’t
    inspire similar hilarity over the following elections.

    Conclusion

    To reiterate, gta san andreas download might not be the best
    thing since sliced bread, but it’s still important.
    It fills a hole, puts out ‘fires’, and figures show it is a winning formular.

    I shall provide the final word to star Elvis
    Travolta: ‘Oooh yeah gta san andreas download shoo badaby
    dooo.’ [3]

    [1] Flankton – The Complete History – 1999 Fantastico Publishing

    [2] Rock – Roll It Up – 1977 – F. Lower Publishing

    [3] Everything you always wanted to learn about gta
    san andreas download, but were afraid to inquire about. –
    Issue 287 – QKS Publishing

  22. villa bali says:

    What’s up everyone, it’s my first pay a visit at this site, and paragraph is in fact fruitful
    in support of me, keep up posting these types of posts.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: