SXSW 2010 – And what about corporations?
March 25, 2010 2 Comments
That ‘interactive media’ has trespassed the masses seems obvious. Comfortably from your couch being social, or may be even in the office checking how many eggs your chicken has laid in Farmville, when the boss is not watching. But what is the situation anyway in the office? To what extend have social media tools been adopted in corporations? Wouldn’t it be a great asset if we could be a bit more ‘social’ there, too? Sort of the digital version of the water cooler conversations. Or on a serious note, may be these tools can help you finding that one person fitting in your team, or may know something of great value to your project.
Earlier we wrote several articles on ‘Enterprise 2.0’ a term coined first by Andrew McAfee. Enterprise 2.0 describes the use of web 2.0 technologies in an corporate environment. And by no means this is the water cooler chit-chat, but tools to make several business processes much more efficient.
McAfee is Principal Research Scientist at the Centre for Digital Business on MIT Sloan School of Management (put that on your business card), has a doctorate from Harvard Business School, two Bachelor degrees, author of the book ‘Enterprise 2.0’, bblogs on his own blog and on teh blog from Harvard University ‘HBR Voices’, has written more than 100 articles and case-studies, is columnist at the Washington Post, the Financial Times, is one of the fifty ‘Most Influential People in IT’, one of the hundred ‘Most influential executives in the technological industries’, and is a most wanted speaker on congresses and conferences.
Next to that is Andrew a nice and passionate guy. We spoke with him on SXSW2010 about Enterprise 2.0, his ‘tipping point’, why he uses the Groundswell upside down, the ever-returning question about ROI and why offline communication remains important.