Speaking on DigiPharm 2010


Proud to confirm that we will be speaking at the 2nd Annual DigiPharm Europe 2010 in London from September 28th till October 1st. Last year we had great fun doing our ‘interactive point-counter point session’ with our red/disagree and greed/agree cards (check also the main page picture on DigiPharm’s site; that’s our session…)

This year our preso is entitled: Community Management in Pharma:

  • Is this the most important aspect of dealing with social media, internally and externally?
  • What should pharma do with existing communities?
  • What is the value of a biased community made by a pharma company?

Obviously we’re going to make it as interactive as possible.

DigiPharm has an interesting line-up of speakers. Just to name a few:

  • Kai Gait, Digital Commerce Marketing Manager, GlaxoSmithKline
  • Christian Stehle, Director, Vienna eMarketing Centre, Pfizer Speciality Care
  • Marco van Heeswijk, Associate Director, Genzyme
  • Judith von Gordon-Weichelt, Head of Media & PR, Boehringer Ingelheim Gmbh
  • Todd Stephens, Global Marketing Director, Endocrinology, Merck Serono
  • Alex Butler, Communications Manager, Janssen-Cilag
  • Stephen Holmes, Compliance Specialist, Baxter Healthcare
  • Andrew Spong, Digital Conveyancer, StweM and Founder of HCSMEU
  • Heather Simmonds, Director, PMCPA
  • Clive Selwyn, Medical Adviser, Schering Plough
  • Paul Wicks, R & D Director, PatientsLikeMe
  • Mark Prince, Product Manager-Cipralex, Psychiatry Marketing Team, Lundbeck

The program is split in several relevant sections, such as:

  1. Business organizations for the future
  2. Online communication – Building two-way relationships
  3. Regulations and compliance
  4. Engaging with Connected Patients en HCP’s
  5. On the Move – Mobile Media

In addition there is a pre-conference workshop entitled ‘Achieving digital excellence for pharmaceutical marketers’ and a post-conference workshop ‘Whose responsibility is it anyway? Engaging with Patients Opinion Leaders and taking on YouTube’

More info here. You can register here or download the brochure here.

Just drop us a line if you’re planning to go.


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