Losing my virginity, with FaceTime

Although the iPhone 4 is not yet officially available in the Netherlands, we bootlegged it via the UK. It turns out that you can actually make a phone call with it, so that’s good news. Apart from making a phone call, there’s one other nifty feature on the device, called FaceTime. According to Apple:

People have been dreaming about video calling for decades. iPhone 4 makes it a reality. With the tap of a button, you can wave hello to your kids, share a smile from across the globe, or watch your best friend laugh at your stories — iPhone 4 to iPhone 4 over Wi-Fi. No other phone makes staying in touch this much fun.

But wait, there’s more:

FaceTime works right out of the box — no need to set up a special account or screen name. And using FaceTime is as easy as it gets. Let’s say you want to start a video call with your best friend. Just find her entry in your Contacts and tap the FaceTime button. Or maybe you’re already on a voice call with her and you want to switch to video. Just tap the FaceTime button on the Phone screen. Either way, an invitation pops up on her iPhone 4 screen asking if she wants to join you. When she accepts, the video call begins. It’s all perfectly seamless. And it works in both portrait and landscape modes.

That sure sounds appealing to me. Frequent traveling and having a family at home makes me the perfect FaceTime user. There’s only one caveat: you need somebody else to FaceTime with. And that other person must be on the iPhone 4. Not the 3GS, the 4. Luckey I was smart enough to call a few friends, asking whether they wanted to participate in this little experiment and order an iPhone 4 as well. One of them was Kurt. It took a while, but now Kurt has his iPhone 4 too, and since today he’s operational (OK, to be honest, Kurt did not only wanted the iPhone for FaceTime. There’s more he liked).

So Thursday evening my iPhone rang, with a funny sound. It said: Kurt wants to connect via FaceTime with you. So I picked up the phone, and there we went…

Pretty impressive. Now if only the Samsung Wave would adopt the open source FaceTime technology as well (Apple and Samsung seem to borrow things from each other anyways, lately), Kurt can actually use it with his wife Una, too…

How valuable will this become, once available through 3G networks? Will it change the way we communicate or is it just a ‘nice to have’ and ‘Apple gimmick’. Let us know and drop us a line in the comments below.

Proud to present our new series ‘simpL’

Some things are so complex, they need simplicity to explain. Truth is, many things are basically not so complex, as long as you have the ability to leave out the details and drill down to the essence. A great example is the website How Stuff Works. Want to know what a black hole is? No problem. For a while we have been working on our concept ‘simpL‘. Inspired by the series ‘in Plain English’ we started our own endeavour and created the first series for one of our customers.

Today we are proud to release our latest product in this series, used in a campaign to introduce a platform for veterinarians to improve communication with their customers. This platform is called ‘Chameleon’ and forms the basis for communication improvement for veterinarians. We used our ‘simpL’ series to explain the essence of the service. The videos were part of a larger digital ecosystem and an offline promotional campaign which we -together with a great team- helped building as well. An interesting cross-media campaign with the title ‘Enrich Your Practice’, hinting to the way veterinarians can improve their practice, get loyal customers and gain a competitive advantage by paying more attention to communication.

The assignment was to create three ‘teasing’ videos which would explain the need for the veterinarian (in this case: professional communication) and the solution provided to meet that need. In the first series we focussed on the online service to create reminder cards, the second series dealt with online video. We created the artwork in Illustrator, the animations took place in Apple’s Motion and the final cut was done in ..eehh.. Final Cut.

Website 'Enrich Your Practice'

Website 'Enrich Your Practice'

The offline campaign consisted of three ads in various veterinary-related magazines. These ads pointed to the website where visitors were drawn to the videos to learn more about the platform. The Call to Action on the website is to get people to subscribe to the service. The Call to Action is enhanced by giving away 100 reminder cards and the chance to win an iPad. Each video ends with a cliffhanger to motivate people to return.

Ad 'Enrich Your Practice' in magazine

The official platform will launch in September, for which we will use some innovative techniques to deliver the message. Unfortunately I can’t say anything about visitors, retention, views etcetera, since all this information is confidential. I can, however, show you the videos. Video’s we are pretty proud of.

What do you think? Will our simpL videos communicate the message better? What’s your overall view on the campaign?

Stay tuned for more news on our latest campaigns. We are prepping a business case of on of our largest projects. Soon more…

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