Just registered for Medicine 2.0

A friend of mine reminded me on the annual Medicine 2.0 conference in Maastricht. From their website:

Medicine 2.0 is the annual open, international conference on Web 2.0 applications in health and medicine, also known as the World Congress on Social Networking and Web 2.0 Applications in Medicine, Health, Health Care, and Biomedical Research.
The congress is organized and co-sponsored by the Journal of Medical Internet Research, the International Medical Informatics Association, the Centre for Global eHealth InnovationCHIRAD, and a number of other sponsoring organizations.

This conference distinguishes itself from “Health 2.0” tradeshows by having an academic form and focus, with an open call for presentations, published proceedings and peer-reviewed abstracts (although there is also a non-peer reviewed practice and business track), and being the only conference in this field which has a global perspective and an international audience (last year there were participants from 18 countries).
An academic approach to the topic also means that we aim to look “beyond the health 2.0 hype”, trying to identify the evidence on what works and what doesn’t, and have open and honest discussions.

Medicine 2.0 ’08 and ’09 sold out with almost 200 participants each, and were praised to have an outstanding program, with internationally renowned speakers, a philosophy of “openess”, and a very conducive atmosphere for discussions and networking.

The University of Twente (UT), the Radboud University Nijmegen Medical Centre (UMCN) and the National Institute for Public Health and the Environment (RIVM) will host Medicine 2.0 Europe on November 29-30, 2010 in Maastricht, The Netherlands.

Medicine 2.0’10 will umbrealla REshape (Fall ed., UMCN) and the ‘Supporting health by technology’ (IIIrd ed) symposium series (Univ. of Twente, RIVM). Evidently, the focus is on the impact and significance of Web 2.0 on health, health care and research. This incredibly important, prospering and promising field of interest deserves an open and collaborative European forum.

Looks interesting and I heard various good stories about it. Let’s have a look. If you want to join, decide fast. There are only 200 seats available.

The making of… BB Art

I didn’t even noticed. Or I forgot. Wijnand, owner and creator of the art platform BB Art was filming, er, our filming of the videoseries for his website. With his tiny iPod nano he captured the day we shot Geert in the freezing lake (jeez, it was cold outside the water, let alone in the water) and Wijnand himself in a misty forrest.

Always nice to see the team at work and amaze yourself about the resulting videos. Awesome footage!


Three Steps to Make Your CEO Look More Personable with Social Media

Just read an interesting article on how to use Social Media to make your CEO more like a ..eehh.. person. The article describes 3 techniques:

1. Give him/her a blog
2. Start talking using video
3. Extend presence using Twitter

The article concludes:

Gone are the days of C-suite members maintaining a professional distance with their employees and conserving their energy to ONLY communicate to investors and media through traditional channels. The lines of communication are blurring with social networks and the smart CEOs are those that are engaging on a more informal level and taking their vision directly to their audience. Tell us what you are doing to get your CEO more involved on social networks.

We couldn’t agree more. Now, where can we find CEO’s who are actually open to do this? And where are the ones who don’t? Please.. explain us why.

Read entire article here.

iPad great for autistic children

I know, I know, we talk a lot about Apple products. And, I know, we’re Apple geeks. But be honest. Every time again, the greatness of the brand is confirmed. And every time from a different angle. Take Shannon Rosa. Shannon won an iPad in a raffle. And when she came home she gave the iPad to Leo, her nine-year-old son. Leo is autistic. He is a very slow learner, he is not conversational and can have serious outbursts of anger. But when he, almost without any training, started to play with the iPad, his mother stood in awe. Intuitively he flicked though all the icons, trying one app after another. And he started to play with apps that help him how to spell, to make puzzles and to remember pictures. For 30 minutes straight. To the amazement of his mum.

In just the few months the iPad is on the market, developers many applications especially for users with special needs. And with success. Many autism experts and parents have used the iPad with these special apps in many occasions with autistic kids all around the world. All are amazed with the results it gives. Studies already show the results on the learning abilities of some of these children. In some cases, kids have been able to communicate directly with their parents for the first time in their lives, thanks to the iPad.

Rosa is very happy she won the raffle. And full of admiration with Apple’s CEO. “I don’t usually dabble in miracle-speak”, she says, “but I may erect a tiny altar for Steve Jobs in the corner of our living room.”

See SF weekly for the whole story: iHelp for Autism

World Rabies Day Contest Video

Every year, 50,000 people die of rabies, most of them children. Intervet/Schering-Plough Animal Health and Merck jointly fight rabies by supporting the Afya Serengeti Project and World Rabies Day to put a halt to this preventable threat. They do this by donating one dose rabies vaccine to the Afya Serengeti for every dose rabies vaccine sold. The Afya Serengeti Project Team is vaccinating privatley owned dogs in all villages surrounding the Serengeti National Park and with this they successfully prevent rabies within these communities, especially amongst chilren. We spoke about this before and participated in the project through the production of the Afya video-series. Last year Intervet/Schering-Plough brought the Afya Serengeti project under the attention by organizing a draw contest for the kids of their employees. The winning drawing was printed on mugs and T-shirts and used during World Rabies Day. This year they decided to repeat the contest and extended the scope to the entire Merck organization. Although the contest is not open for the general public, we don’t want to withold you the announcement of this contest, cutely made by last year’s winner, Ishika.

Employees fail to embrace social media

Employees are spending an average of six hours or more a week reading and sending internal e-mails, according to research from business consulting and technology services firm Concenra.

It’s the equivalent to 41 working days, or just over eight weeks, every year, despite the exponential rise of social media channels for business use over recent months.  The study, which was completed by British employees in a range of industries including healthcare and the financial services, revealed that 33 percent of employees questioned admitted they spend 6 hours or more drafting and reading e-mails every week.  A further 28 percent said they take between three and five hours a week to keep on top of internal mail.

Guetz Boué, director at Concentra, said: “Internal communications are a vital part of running a successful business, but organizations clearly aren’t getting the value they should from these processes.”

And with the abundance of communication channels available today, such as social media channels linked to intranets and portals, Boué believes there’s no place for e-mail, adding: “There’s no excuse for relying on mass e-mail. The alternatives provide a wealth of opportunity for effective communication.

The research also showed that e-mail is still the communication channel of choice for 85 percent of senior managers, and 88 percent of HR teams. Conversely, 56 percent of respondents believed that less than half the internal e-mails they receive are useful.

“For a long time, e-mail has been seen as a necessary evil, but the amount of time and energy wasted on it proves that it’s gone too far. The volume of e-mail sent and received has to be cut down, and our dependence on the ‘Cc’ culture of mass e-mailing has to stop,” continued Boué.

Source: Strategic Communication Management, Volume 14, issue 3.

Adopting new technologies. You’re not alone in the struggle.

If you think you have a battle to win for getting new media tools in the organization, be sure to check out the interview Vincent Evers (@vincente) had with our minister of Foreign Affairs, Maxime Verhagen. Maxime tells about the struggle he had (and still has) to get new technologies into the political arena. Nothing is possible, all is dangerous, has serious security issues and can jeopardize our national safety. According to the IT department, that is. Maxime even took a MobileMe account and used his Mac e-mail address to communicate with his peer (international) political buddies. So far for safety and security, IT…(and our image to be an ‘innovative’ country). It took a while, but now he now works happily on his iPhone, MacBook Air and in the future his iPad. I wonder whether he bought his gear himself.

Maxime is one of our most active Twitter politicians, but this fame had it’s price. Check out the interview below (in Dutch)

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