DigiRedo’s New Media session at FECAVA congress – follow us LIVE!

Currently we’re in Istanbul at the FECAVA congress, an international veterinary congress. FECAVA is the Federation for European Companion Animal Veterinary Associations. Most of the congress is about clinical subjects like dentistry, internal medicine and radiology. But also the veterinarian needs to realize the importance of communication and the impact of new and social media. And the opportunities they bring.

This afternoon, starting around 2pm, one of the sessions will be entirely dedicated to new media and what the veterinarian can do with it. Together with FECAVA we’ve organized this session, which exists of three presentations: I will start with a presentation with an introduction on new media followed by Susie Samuel from Vethelpdirect, who will talk about how you can use new and social media in the veterinary practice. After the break Erik will talk about online communities. The session will be closed with an open discussion with the audience, a bit unconference-like, where everybody can share their opinion, thoughts and doubts about the use of new and social media for the veterinary practice.

In the meantime we will encourage people to use Twitter (#fecava11). The session will streamed live and can be followed live here.

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Interview Guy Kawasaki – Marketing Pioneers 2011 Congress

There are only so many people we want to have in front of our camera to interview. We were lucky that we’ve already had some great people ‘captured forever’ in the digital format, and now we can add another ‘Guru’ to our Hall of Fame: Guy Kawasaki. On the Marketing Pioneers Congress last week  he presented his new book ‘Enchantment’ and we had a chance to have a short interview with him. Obviously, we grabbed this chance with both hands. An interview about enchantment, ‘Dutch drop’, Facebook pages, MAP and pioneering.

What makes a person a ‘Marketing Pioneer’?
Kawasaki: “If you dare to use new technologies before they become mainstream. Currently these are Twitter and Facebook, but think also Gowalla, Foursquare and Loopt. Think also about the impact Groupon has. What does this mean, really? And there’s lots of work to be done in analytics; which value does your initiatives on Facebook provide you? Many followers is not equal to high impact.

Are you a Marketing Pioneer yourself?
“Well, I’m for sure no laggard. I am not the first in everything. I started late with Twitter and blogging”

And Apple. How did Apple change the way you look at innovation?
“Working at Apple completely changed my view on reality. I learned from Steve Jobs that a really good product must have a good user interface, that this is important for many people. And not only the price is important. I have also learned that a good product does not necessarily mean best sales. After all, the Mac has only 10% market share.

Doing new stuff, pioneering within a large organization. What is the biggest challenge for people who want to pioneer. What tips do you have?
Ask forgiveness instead of permission. Don’t go to the VP-level. The higher you go in an organization, the thinner the air. The thinner the air, the more difficult it is to support intelligent life.”

Your new book, “Enchantment”. What’s your elevator pitch, taking into account that the buildings in Holland are not very tall.
“Enchantment helps you to capture the heart and soul of people. It helps to please people, so that they become loyal customers.”

What’s the difference between enchantment and evangelism?
“Evangelizing is selling on the basis of a dream. Enchantment is about total relationships; you do not only buy a Mac, but everything: the iPhone, iPad, i-whatever. Anything that comes out of the pipeline of Apple. Enchantment is a higher level of delight.”

How do you enchant your employees?
The best way is MAP: Mastery – making sure employees master what they are doing, Autonomy – empower the employees, give them freedom to choose, and Purpose – make their work meaningful. This things are as important, if not more important, than money.”

Where can we find your book?
“Funny. This really is a marketing question. I had to choose between a website for the book, or a Facebook page. I chose for the Facebook page. There are so many advantages having a Facebook page. You have less evil hate-filled people and spammers. Most people are who they are on Facebook, that provides a buffering effect. Links are built-in, pictures, status updates. It’s a nice controlled garden or a product such as my book.”

It was an awesome day

Stay tuned for more…

The need for sharing content – a survey

Throughout the year we visit a lot of conferences, seminar and the like, varying from big and top-end meetings like Blogworld and New Media Expo and SXSW in the Social Media space to more industry specialized events like Digital Pharma, Digital Pharma Europe and DigiPharm for the pharma industry. But we’re still surprized how little of the content is actually being shared. Sure, if you’re there, you can experience it live: great speakers with sometimes even greater stories. But a recap of what has been said when you’re back home? Or what if you weren’t able to attend but still are very intrested to that specific story of Mr X? If you’re lucky, you’ll get the powerpoint slides, but a good Powerpoint presentation doesn’t give you the heart of the story. If a congress organizer offers the content in audio or video, it’s most of the time all or nothing. Against a premium price. And what if there are parallel sessions, where two of my favorite speakers are performing at the same time? How do I get both stories?

What’s your opinion? Please join our survey where  we’re interested in your need for obtaining conference material (either pdf, poweroint, audio, video) after a conference or of conferences that you were not able to attend. As a token of appreciation we will give away 10 Amazon gift cards of $25 in a drawing for all completed surveys. Please fill in your email address in order to participate in this drawing. Completing the survey will cost you less than 10 minutes. Here you can find the survey.

Thank you very much for your participation.

Results New Media Awareness Session Kwaliteitskring Noord Holland

My dear English readers, have no fear. ‘Kwaliteitskring Noord Holland’ just means ‘Quality Group Northern Holland’, i.e. an organization linking people together working in Quality-related functions (e.g. Quality Assurance, etc). There are several Quality Groups in the Netherlands, totalling some 2,000 people. Quite a community I would say.

I was asked to give a 2 hour New Media Awareness Session for the members of the Northern Holland Group. Good to see that also board members of other Groups participated.

Apparently the content interested the group since the two hours planned became almost three hours, without a break (actually, nobody asked to have a break). It was a nice group with enough interaction during the presentation and plenty of discussion afterwards. As usual I was not able to go through my entire slide deck.

Below the results of the little survey I did during my preso. You can find my entire presentation on Slideshare.

Be well in 2010!


It’s the end of the year; time for reflection…

In the relatively short existence of DigiRedo we have completed many exciting projects, met inspiring many people and gained lots of interesting new insights.

We have come to realize that the implementation of new and innovative forms of communication requires vision, an open mind and the courage to abandon status quo. We therefore consider ourselves very fortunate to have worked with so many people who exhibit these characteristics and it is only when we reflect on this that we realize that much of DigiRedo’s success was dependent on the vision, courage and open minds of our customers. And for this we want to thank you personally.

Starting a company in the midst of one of the worst recessions in recent history is daunting. But it’s not as daunting as drinking a glass of water…That is, if you’re one of the billion people who don’t have access to clean and safe drinking water. It really puts things into perspective when you realize that more people die from drinking a cup unsafe water than all the wars put together. Hence, we at DigiRedo want to do our part to help eradicate this horrible problem by contributing to Charity: Water

‘Charity: water’ is a non-profit organization which gives people the opportunity to start their own fundraising campaigns to help bring clean and safe drinking water to people in developing nations. Unique to Charity: Water – and most appropriate for DigiRedo – is the role that new media play in helping to raise funds. You can set up your own website, integrate with Facebook, Twitter and even build a community. The use of New Media result in transparency, knowing that all Euros or Dollars reach their destination. No huge overhead. Moreover, through New Media, contributors can track their gifts to the point of expenditure.

So, it’s time for action. Our DigiRedo campaign is called ‘Bytes for Water’ and you can contribute yourself by visiting our campaign website. In order to build one well for clean water, $5,000 is required. And with one well, we can provide one village of more than 250 people with clean water. For 20 years. Every $20 gives one person clean water for the next 20 years.

We have already kicked-off our campaign by contributing 20% of the target amount. By doing so, we of course hope that we are leading by example.

And that’s our wish for 2010. Learn about New Media and use it to make the world a better place.

We wish you and your family all the best for 2010.

René and Erik

Have you already donated to Wikipedia?

Wikipedia. Who doesn’t use it? The online encyclopedia with more than 750,000 articles is visited by 340 million people monthly. “That’s one-third of all people on the Internet”, says Jimmy Wales, Founder of Wikipedia in his personal appeal to the internet community. “Wikipedia is the fourth most visited website and yet we only run it with 35 employees”.

Finding a business model for Wikipedia has always been a challenge. One can only imagine the amount of data requested by those 340 million people. Wikipedia’s budget is about $10 million per year, but apparently that will not suffice in the maintenance and development of the platform.

Therefore Jimmy is -again- asking for our help. In his personal appeal he’s asking for your donation to help his nonprofit organization thrive. Your donations with a minimum of $35 can be given here. Your money goes to people and technology, is stated in their FAQ site

The internet is a kind of YingYang. If there’s white, there’s black. If there’s full there’s empty, love versus hatred and of course pro versus anti. So there’s also groups anti-wikipedia donations, most notably some people on wikipediareview.com. ‘Greg’ started a discussion on the reason why you should not donate money to Wikipedia. In short:

1. Your donation, via Google Adsense, will fund Wikia, which is not a charity.
2. Wikipedia is really a roleplaying game, with no accountability.
3. Why not donate to Citizendium instead, as they have real life details.
4. Wikipedia alleges that Brazil, Israel and Saudi Arabia practise apartheid.
5. Grade-school children can read Wikipedia’s pornographic articles about such things as anilingus.

My deep knowledge on Wikipedia does not reach far enough to have a strong opinion on these allegations. Some of them may be true, to a larger or lesser extend. What I do know is that Wikipedia contributed significantly how we collaborate, find and use information on the internet and spurred the Web 2.0 trend. The term ‘wiki’ is now common language in our vocabulary and I’ve gathered a lot of information about many subjects from their website. And for that I thank them.

With a donation.

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