The Video of ELI – Making of Day 1

ELI Inc, a US-based company ‘gets it’. They not only use video in their training courses of their Civil Treatment Learning Program, but once they go to Europe with their curriculum they also realized that cultural differences in the many audiences we have here may require a different approach towards the content of these videos. That’s why they decided to ‘redo’ their video series and ‘internationalize’ them. And who you’re gonna call to ‘redo’? DigiRedo 😉

Today we had our first shoot in Amsterdam. Two producers from Atlanta (GA), a director from Chicago, two Indian speaking actors, an entire Dutch production crew, two HD cameras and lots of cables and light bulbs. In this hectic setting there was only one goal: make great video.

So we did…

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Award for Afya Serengeti campaign

The Afya Serengeti campaign, of which we reported earlier in our blog, has won an Award of Excellence in the category Animal Health. With this award, founded by the RX club, the campaign is honoured for its creativity and execution. The campaign was developed by Circa Healthcare in order of Intervet/Schering-Plough Animal Health, and focuses at the prevention of rabies in the Serengeti area in Tanzania. The campaign supports vaccination teams that vaccinate all domestic dogs in the communities surrounding the Serengeti National Park. We were involved in this campaign through the production of a video-series where we followed these team in their year around vaccination campaign.

Rabies is a lethal disease that still claims more than 25,000 Africans per year, mainly children. While rabies is preventable with vaccination, fighting it is a huge undertaking. The Afya Serengeti project alone encompasses an area inhabited by more than 6 million people and 500,000 domestic dogs.

This Award of Excellence is a fantastic recognition for this sympathetic campaign.

Today is World Rabies Day!

Today, 28 september 2010, is  World Rabies Day. World Rabies Day is an initiative of the Global Allience for Rabies Control and their mission is to raise awareness about the impact of human and animal rabies, how easy it is to prevent it, and how to eliminate the main global sources.

Through a selection events (of which World Rabies Day is one of the annual highlights) WRD has reached over 100 million people and vaccinated over 3 million animals against rabies. Despite that, 50.000 people still die annually of rabies, most of which are children. One of the vaccination campaigns is the Afya Serengeti project of which we reported here before. Aim of this project is to vaccinate all privatly owned dogs that live in the villages and communities surrounding the Serengeti Park in Tanzania. And with succes, as outbreaks of rabies has not been seen in areas where more than 70% of dogs are vaccinated since the start of the campaign in 2003. One of our clients, Intervet/Schering-Plough Animal Health has supported this campaign the last couple of years by donating a dose of rabies to the project for every dose of vaccine sold. We’ve made a videoseries in 2008 about the campaign to give you an impression of the effort made by the team. This campaign was nominated for the Corporate Social Responsibility (CSR) Award 2009 by the Royal Dutch Veterinary Association.

WRD uses various social media tools to promote their activities like Twitter and Facebook. In addition to that they use video and webinars for educational purposes. Today, for examples, they organize throughout the day 4 webinars. Besides that, you can also demonstrate your support to WRD by sending specially developed  Health eCards or by placing special buttons on your website or below your email messages. No matter how small, it’s one step closer to the ultimate goal: a world free of rabies.

The making of… BB Art

I didn’t even noticed. Or I forgot. Wijnand, owner and creator of the art platform BB Art was filming, er, our filming of the videoseries for his website. With his tiny iPod nano he captured the day we shot Geert in the freezing lake (jeez, it was cold outside the water, let alone in the water) and Wijnand himself in a misty forrest.

Always nice to see the team at work and amaze yourself about the resulting videos. Awesome footage!

Results:

World Rabies Day Contest Video

Every year, 50,000 people die of rabies, most of them children. Intervet/Schering-Plough Animal Health and Merck jointly fight rabies by supporting the Afya Serengeti Project and World Rabies Day to put a halt to this preventable threat. They do this by donating one dose rabies vaccine to the Afya Serengeti for every dose rabies vaccine sold. The Afya Serengeti Project Team is vaccinating privatley owned dogs in all villages surrounding the Serengeti National Park and with this they successfully prevent rabies within these communities, especially amongst chilren. We spoke about this before and participated in the project through the production of the Afya video-series. Last year Intervet/Schering-Plough brought the Afya Serengeti project under the attention by organizing a draw contest for the kids of their employees. The winning drawing was printed on mugs and T-shirts and used during World Rabies Day. This year they decided to repeat the contest and extended the scope to the entire Merck organization. Although the contest is not open for the general public, we don’t want to withold you the announcement of this contest, cutely made by last year’s winner, Ishika.

iPhone4: an amazing videoproduction kit…in your pocket

In our previous post we spoke about the next development in video-production: 4K with the RED camera as an example. Now, that’s high-end film making. But let’s take a look at the other end. Let’s look at mobile phone video-production. And that’s not only filming, in HD, but do the editing as well.

Indeed, we talk about the iPhone 4. Despite all the hassle about antenna problems this phone is no doubt moving the boundaries of film making. Not only for the amateur-family-shooter, but also for the (semi-)professional video producer. Check out the video below, which was entirely shot and edited on the iPhone 4.

And if you liked that, check out the making of this video.

See the extremes with the earlier mentioned RED and 4K? No matter the unprecedented quality you can produce with this camera, try to fit it in your pocket. Now there’s no reason to miss any moment that should be captured and published anywhere at anytime. No doubt this will initiate another wave in citizen jounalism, as also mentioned by Vincent Laforet.

Another example, a corporate video from Ducati. Yes, shot on the iPhone4.

OK, Apple, now make this thing available in The Netherlands, we can’t take this torture for much longer…

YouTube goes 4K

‘Stand still means going back’, is a famous Dutch saying. That’s what they also thought at YouTube when introducing the ability to upload videos with a resolution of 4K.

4K? What does that mean?

Back in the old days, pre-internet, the number of horizontal lines TV could handle was 576 (PAL in Europe) or 480 (US). Then HD came along. Because in the early beginning the technique to actually decode and thus view HD content was pretty expensive a king of ‘pre-HD’ was introduced. They called in HR-ready and it had 720 lines (there’s also a difference in ‘p’ from progressive and ‘i’ for interlace but that’s a bit too technical for this post). Then can ‘full-HD’ with a resolution of 1920×1908 (thus 1080 horizontal lines). Most TV’s in store right now can handle that resolution pretty well, and prices for these TVs have dropped significantly the last few years.

Today’s trend is all about 3D. We have 3D in cinemas and TV manufacturers are fighting a gladiator game to win the battle of bringing 3D into the living room. But there’s another interesting development, and that’s called 4K. What we mean with 4K is that it has 4 times the resolution of 1K (4×1=4 duh!), 1080 lines, indicating a resolution of 4096 x 3072. These are the babies that are used in IMAX theatres. Projectors however do not exist in commercially interesting prices, so in IMAX theatres the 4K is being projected using 2 2K projectors. Filming in native 4K requires some interesting gear. The RED camera is a good example. It all starts with the $17,500 RED ONE base system. From there you can add your choice of the $1,250 Basic or $2,750 Premium production packs. But don’t stop now, go ahead and throw down for a $1,650 RED ONE Power Pack featuring 2x RED BRICK 140Wh batteries and charger, a $1,950 RED Electronic Viewfinder, and the $1,700 5.6-inch LCD. Optics accessories include a $3,500 B4 lens adapter and both Canon and Nikkon 35mm photo mounts costing $500 each. There are also several RED branded media accessories for CF, SATA disk, and something called the “RED RAM 64GB” for $4,500.

As you can see, things add up pretty quickly. But still, compared to the quality you’re getting it still is a bargain. And no doubt these prices will drop pretty fast, too, putting it in the hands of many more independent filmmakers.

YouTube wants to provide their platform to showcase these footage. We were already able to upload and view up to 1080p (full-HD) and now there adding 4K as well. Their are not a lot of videos yet, but hopefully this will grow fast. Check out their 4K channel and their interesting blogpost on 4K.

Interesting developments. 4K in 3D, when?

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