Economic downturn? Not for online video

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In a recent study done by Permission TV it became once again clear: Online Video (OV) is here to stay. More and more businesses are seeing the true potential of using video in engaging their audience, be it internal or external. We just came back from a marketing managers meeting for a pharma company in Brussels where we showed a few of our videos. Everytime we see the smiling faces and enthusiatsic reactions of the people watching the vidoes we know we hit the right spot. 

According to the article:

Advertising, marketing and media executives will increasingly migrate from a planning and experimentation phase to significantly increase implementation of their online video initiatives in 2009, a recent survey of more than 400 senior-level decision makers, has revealed. The survey, conducted by PermissionTV, identified online video as the top priority for digital marketing budgets, and also demonstrated a strong preference among marketers for increased sophistication and interactivity in online video capabilities to help promote their brands.

“As corporate and brand marketers look to evaluate and improve the effectiveness of digital marketing initiatives, online video will play an increasingly critical role in all interactive campaigns,” said Matt Kaplan, VP of Solutions and Chief Strategy Officer of PermissionTV. “These survey results demonstrate the strategic importance of online video in the overall marketing mix, as well a growing requirement for more sophisticated video experiences.”

Some other important key findings:

  • Almost 75% of the respondents said that OV will be a primary focus in digital marketing campaigns.
  • In the next quarter, 52% indicated to be implementing videoprojects.
  • Almost 60% said the next big thing is interactive videos and the use of interactive non-linear storytelling is believed to be the next big thing.
  • 33% said that most likely digital initiatives are not to be affected by budget cuts.
  • The majority (71%) is using OV to help brand awareness.

 

Bring it on!

Afya Serengeti Episode 3 – Announcing vaccination

It has been a while since we’ve posted an episode from our Afya series. Well, I think it’s time to catch-up. Here is episode 3:

The day before the Afya team starts vaccinating all dogs in a village (for free), they go around the area in a jeep with a large speaker mounted on top, loudly announcing that that they are coming the next day. Join in and see how Afya swings!

 

Listen to the master

You don’t have to take our word for granted, take Mr Rosenblum’s on the last DNA conference. Make sure to watch the entire series. Highly recommended.

Final Cut

Six months, twice a week, 500 kilometers per week, three assignments. That’s how our last half year looked like. Our course ‘Digital Video Producer’ on the College of Multimedia in Amsterdam started in August, and last Saturday we celebrated the achievement of reaching the finish line. We started with about 15 people, and only about one third eventually made it.

It was tough, but it was great fun. The learning curve was enormous, and thanks to our sensai übermaster ‘we’ll-fix-it-in-post’ Harry Creemers we really expanded our knowledge on digital video editing. You can see some of our achievements here, here and here.

Now we wait for the final judgement: our main assignment and theoretical exam. We’ll keep you posted…

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The most amazing thing I’ve ever seen

…on video production.

Say no more. Just watch.

Video Search Marketing is here to stay

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As written in a recent article in PRWeb.

“According to data at Alexa.com which ranks websites according to their visitor traffic, Web 2.0 video sharing site Youtube.com has now overtaken Google.com as the world’s second most visited website. Is this proof that video search marketing has come of age and is becoming a threat to traditional online search?”, PRWeb writes.

Website traffic expert saw a spike in traffic at popular video sites such as YouTube which made him decide to check it out himself. “As someone who had previously focused on online marketing through traditional search using PPC and SEO, I initially assumed that video sharing sites were going to be a fad with little marketing potential,” explains Riley. “But when I noticed niche content videos posted to these sites were getting a massive number of views and also showing up high in the search engine results pages for relevant keywords, I knew the potential for marketing with videos was about to explode.

“He started to make some simple movies and uploaded them to the usual video websites. “the response was incredible, with many people viewing, leaving comments and interacting with the videos.”Next he checked if this level of engagement could eventually be converted to an increase in sales. “Although I was excited at the traffic these videos received, I was even more surprised when I noticed that these promotions really did increase website traffic to our sites that converted into leads and sales,” says Riley. “In fact, the conversion rates on some of our video promotions are as good as the results we get with some of our traditional search campaigns.

“Riley is a firm believer that including video will increase your website traffic considerably. Check out his websiet specialized in online monetizing here.You can find the original article here.

Internet Video Trends – by those who know

You all know that we have a thing or two with video. It is therefore in our interest that video on the web is getting more and more popular. Fortunately it is.

In a recent post in Robin Good’s blog he gives a summary of the Internet TV Platform future report, made by Jeremy Allaire and Adam Berrey, two key individuals behind Brightcove, a service we use on a very regular basis.

You should check out Robin’s blog, but let me give you a summary of the summary:

  • There are two major groups conssidered Internet TV Platforms: aggregators and platforms.
  • Aggregators bring consumers together at a destination
    • consumer sharing sites (YouTube, DailyMotion, Metacafe),
    • commercial video portals (MSN, AOL, Joost),
    • social networks (FaceBook, MySpace)).
  • Platforms enable website publishers
    • internet TV platforms (Brightcove, the Platform, Maven Networks),
    • community platforms,
    • uber ad platforms (New category. Google, Yahoo, Microsoft, AOL main players))
  • Trends in 2008:
    • Branded Destinations (more specific branding to the audience),
    • Audience Networks (to bridge gap between aggregators and own branded detination),
    • Audience Monetization (use more technological tools to get some finance),
    • Contextual Publishing (put the right clip in front of the right audience),
    • High Quality Video (more full screen)

Check it out yourself here.

Our new promo… and proud of it

What a course Digital Video Producer can do to your skills.

Say no more, watch yourself.

Who’s watching User-Generated video?

A lot of people, according to a recent study done by Accustream iMedia Research entitled “UGV 2005-2008, from Mania To Mainstream”. On US based websites approx. 22 billion views were recorded, with an average of 10,695 views per video.

In a study done by Pew Internet & American Ligfe Project they found that “while more than three-quarters of 18-to-29-year-old Internet users had watched some type of online video in February or March 2007, more than half of 30-to-49-year-old Internet users had viewed online video as well. Nearly four out of 10 Internet users 65 and older had also tuned in, proving that the general online video audience is not exclusively young”, according to a recent article in eMarketer.

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eMarketer concludes: “Online videos viewing in general is no longer a niche activity and is widespread among Internet users of all ages. Marketing that incorporates user-generated video, however, should probably still target young adults in particular.”

More info on http://www.emarketer.com

[blogpost posted in Moscow ;-)]

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