Speaking on DigiPharm 2010


Proud to confirm that we will be speaking at the 2nd Annual DigiPharm Europe 2010 in London from September 28th till October 1st. Last year we had great fun doing our ‘interactive point-counter point session’ with our red/disagree and greed/agree cards (check also the main page picture on DigiPharm’s site; that’s our session…)

This year our preso is entitled: Community Management in Pharma:

  • Is this the most important aspect of dealing with social media, internally and externally?
  • What should pharma do with existing communities?
  • What is the value of a biased community made by a pharma company?

Obviously we’re going to make it as interactive as possible.

DigiPharm has an interesting line-up of speakers. Just to name a few:

  • Kai Gait, Digital Commerce Marketing Manager, GlaxoSmithKline
  • Christian Stehle, Director, Vienna eMarketing Centre, Pfizer Speciality Care
  • Marco van Heeswijk, Associate Director, Genzyme
  • Judith von Gordon-Weichelt, Head of Media & PR, Boehringer Ingelheim Gmbh
  • Todd Stephens, Global Marketing Director, Endocrinology, Merck Serono
  • Alex Butler, Communications Manager, Janssen-Cilag
  • Stephen Holmes, Compliance Specialist, Baxter Healthcare
  • Andrew Spong, Digital Conveyancer, StweM and Founder of HCSMEU
  • Heather Simmonds, Director, PMCPA
  • Clive Selwyn, Medical Adviser, Schering Plough
  • Paul Wicks, R & D Director, PatientsLikeMe
  • Mark Prince, Product Manager-Cipralex, Psychiatry Marketing Team, Lundbeck

The program is split in several relevant sections, such as:

  1. Business organizations for the future
  2. Online communication – Building two-way relationships
  3. Regulations and compliance
  4. Engaging with Connected Patients en HCP’s
  5. On the Move – Mobile Media

In addition there is a pre-conference workshop entitled ‘Achieving digital excellence for pharmaceutical marketers’ and a post-conference workshop ‘Whose responsibility is it anyway? Engaging with Patients Opinion Leaders and taking on YouTube’

More info here. You can register here or download the brochure here.

Just drop us a line if you’re planning to go.


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The need for sharing content – a survey

Throughout the year we visit a lot of conferences, seminar and the like, varying from big and top-end meetings like Blogworld and New Media Expo and SXSW in the Social Media space to more industry specialized events like Digital Pharma, Digital Pharma Europe and DigiPharm for the pharma industry. But we’re still surprized how little of the content is actually being shared. Sure, if you’re there, you can experience it live: great speakers with sometimes even greater stories. But a recap of what has been said when you’re back home? Or what if you weren’t able to attend but still are very intrested to that specific story of Mr X? If you’re lucky, you’ll get the powerpoint slides, but a good Powerpoint presentation doesn’t give you the heart of the story. If a congress organizer offers the content in audio or video, it’s most of the time all or nothing. Against a premium price. And what if there are parallel sessions, where two of my favorite speakers are performing at the same time? How do I get both stories?

What’s your opinion? Please join our survey where  we’re interested in your need for obtaining conference material (either pdf, poweroint, audio, video) after a conference or of conferences that you were not able to attend. As a token of appreciation we will give away 10 Amazon gift cards of $25 in a drawing for all completed surveys. Please fill in your email address in order to participate in this drawing. Completing the survey will cost you less than 10 minutes. Here you can find the survey.

Thank you very much for your participation.

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