To blog or not to blog…

First song ever about blogging is published on YouTube. And I kinda like it…

Maurits Fondse (NL) wrote it. Let’s wait and see how fast this song will spread around the globe. Counter is on 664…

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Choose your location, and your social network

In the US it’s MySpace, but in the Netherlands it’s mainly Hyves that people use as a social networking tool. What about other countries?

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So, if you wanna make friends in other continents, make sure you know which place to look for…

Dutch TV station does co-creation

The Dutch public TV station VPRO invites its audience to help them in their autumn ‘members-get-members’ campaign.

Anyone can send in a clip of 30 seconds in which you can explain what the VPRO means to you, ending with a slogan. An interesting approach. Not only is this very 2.0 but this also gives an insight in why people like the station. Which will be helpful in serving the audience as good as possible. The submitted clips can be viewed and scored on the site. The clips with the highest score will get a chance to win 30 seconds airtime (and eternal fame).

The VPRO always has had a specific position in Dutch TV world. A station for alternative pop-music, absurd humour, confronting documentaries, innovative programs for kids and as platform for multimedia experiments. Throughout the years, they have build up a relatively small, but very loyal audience. Interesting to see what that picture is today, with this co-creative campaign.

Clips can be uploaded and viewed from July 15 onwards. Click here for the site. However, there is one downside: it’s only in Dutch…

Our New Media Masterclass

So we went to Paris, to give a New Media Masterclass for a pharmaceutical company. Our program comprised of a 45 minutes presentation on the Rise of New Media, 45 minutes presentation on the effect of New Media on business, and finished with a 45 minutes panel discussion.Some findings:

  • About 75% of the people wants to continue with podcasting (we did a series on product introduction there)
  • Either you ‘get’ new media, or you don’t. Some people were lost, for most it was an eye opener
  • Difficult to see where it’s going and what the effect on the pharma business will be
  • The company will organize a workshop to identify 5 subjects on New Merdia they want to explore. Good news and compared to other pharma companies pretty innovative
  • The average score of the New Media Masterclass was a 7.8, significantly higher than the standard program

See the presentations for yourself here:Part 1: The Rise of New MediaPart 2: The Effect of New Media on the Business

Experience is the new reality

Travel with us to 2050, where Prometeus is a result of the new media revolution happening today.

Very cool…

Our interview ‘New Media: hype or trend?’

We were asked for an interview in a personnel magazine of a pharmaceutical company for which we are doing some New Media activities. Read it for yourself:

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New Media is hot. All around us we are confronted with New Media jargon: Web 2.0 and blogging, RSS and podcasting. It all started some years ago on the consumer side, but more and more companies are now also investigating business opportunities in new media. We spoke with three people who are currently broaching this brave new world of communication; Luke Bragg, Erik van der Zijden and René van den Bos.

Before we delve into the topic of new media, René puts the evolution of the past decade into perspective for us. “We just got used to the internet revolution of the mid 1990s (also known as Web 1.0) when the New Media revolution started. Web 1.0 gave us access to an incredible amount of information, just a click away. However, this was actually just a one-way street and very much driven by commercial opportunities. Anyone who developed a website was able to provide its visitors with information, but it was not possible to respond to that information other than sending an e-mail to the owner of the site. These responses were not accessible for other consumers, so opinions could not be shared. Nowadays, the internet is much more consumer driven; anyone is able to put any kind of information on the internet without having to pay a cent. The web has become a two-way street, called Web 2.0. We can compare it to our new third generation global intranet, which allows collaboration, content management and document sharing.”

Erik adds: “Simply put, Web 2.0 provides platforms on the internet where communities are created between users with the sole purpose of sharing information in the broadest sense. New media also brings new opportunities to business and organizations. It offers them a better understanding of the needs of their customers and a better alignment of the services they provide. It offers a platform for discussion with customers and employees. New Media enable people to talk with each other and with organizations and businesses.”

Create awareness
As a true eBusiness manager, Luke is very enthusiastic about the possibilities. “Take podcasting, for example. A podcast is a downloadable audio or video file, in itself not a very new thing; we have been able to download files for many years now. What makes podcasting so unique is that you can subscribe to a series of podcasts using a technology called RSS. This technology allows computers to ‘speak’ to each other and periodically check to see if a new podcast has been added. If so, the podcast is automatically downloaded to your computer or MP3 player and can be played when and where you like it.”
A lot of the tools mentioned above can also be used for internal communications. That is why they have started a pilot project for using internal podcasting as a new communication tool. The objective was clear: to create more awareness about a product and increase understanding of the different roles departments play during product development.

René explains: “Developing pharmaceutical products is a very specialized process involving many departments. Although we would like to be seen as a transparent company where we all know what other departments are doing, in reality this is not always the case. Podcasting can be used as a lively tool to improve our understanding of each other’s role in the process by letting the people tell their own story in their own words and share these experiences digitally.”

Real people telling real stories
Key processes involved in the development of the product, such as R&D, Production, Marketing and Sales, were identified. The next step was to organize interviews with the people responsible for those processes and record these conversations on video. A platform on SharePoint was created where the video files would be stored.

“Up to now, we have put 4 episodes online: Introduction to Podcasting, Branding, The Toolkit, and Research and Development. By the time you read this, we will have also completed the Marketing and Introduction in the UK episodes,” Erik elaborates. “The nice thing about the podcast series is that it really gives a sneak preview of what happened behind the scenes at a particular department. Real people are telling real stories. Of course we cannot show everything in only 8 minutes, but at least it gives us a starting point for future discussions. The reactions so far were very positive, certainly an incentive to rollout this tool for other events.”

“We also developed a training podcast for another pharmaceutical product,” René adds. “In this podcast, we filmed a sales rep visiting his customers in order to show them how to position this product against other products in this range. We also hear the sales rep and the veterinarian’s stories and start to understand them better. And then we can help our sales people by optimizing the positioning of the product against its competitors, which should lead to more successful sales visits.”

Opportunities
In conclusion, Luke says, “Although sometimes seen as hype, I am convinced that new media is here to stay and will have a great impact on both our personal and work life. Many new media tools have the ability to convey ‘voice’ and ‘expertise’. For companies, where openness and expertise are traditional strengths, many opportunities lie ahead.”

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YouTube catching bad guys

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YouTube is not only for funny stuff. Police investigators have discovered this new media tool to catch the bad guys. Take the surveillance camera footage and put it on YouTube.

See, New Media is making the world better…

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