Blogworld 2009 – The Movie

Join us in our journey through the inspiring world of Blogworld and New Media Expo 2009 in Las Vegas. In our video impression of this event we talk with various key speakers, old friends, interesting vendors and participants.

We had very interesting interviews with several people. In this impression only snippets have been used. Keep an eye on our blog since we will be posting the original interviews soon (12 in total).

Blogworld 2009: Human Business and a Guinness World Record


Social Media has definitely grown out of its infancy. Although, according to all the geeks that attended the first integrated edition of Blogworld and New Media Expo in Las Vegas. More than 2500 bloggers, podcasters, consultants and other new media mavericks visited Sin City for 3 days to talk about and share experiences on Social Media. Close to 300 speakers gave dozens presentations and panel discussions on a large variety of subjects. Without going into detail of all of them, I will give you the highlights of the conference.

Twitter rawks

If there was one subject that was mentioned in almost every discussion then it was Twitter. With great passion Twitt-lebrities like Laura Fitton (@Pistachio), Robert Scoble (@scobleizer) and Aaron Strout (@aaronstrout) shared the power of Twitter. “The power of unisolating people”, according to Laura. “And it’s not about the writer, it’s not about the number of followers you have but it is about the message you share. People are made to socialize, also in business. For that it is important to surround yourself with inspiring people. Twitter is a great tool for that.”

Guiness World Record

Thanks to Twitter a Guinness World Record was set during Blogworld. The highest number of social network mentions within 24 hours. And last Monday the record was confirmed by Guinness World Record: a total of 209,771 social network mentions of #beatcancer in one day via Twitter, Facebook and blog posts. As a result eBay/Paypal and MillerCoors offered a donation of $70.000 to four non-profit cancer organizations (Spirit Jump, Bright Pink, Alex’s Lemonade, and Stand UP to Cancer). As the campaign continues, you can still donate and help promote this initiative via


More good causes-support from eBay/Paypal. Their booth was completely dedicated to this theme. One of the good causes was Shoe4Africa, a non-profit organization aiming at ‘empowerment through sports and education, creating unique health initiatives, and promoting AIDS awareness.’ Cornerstone project is the development of a children’s hospital in Kenya, which will be the first public hospital in Kenya and the largest children’s hospital in Africa. The project is supported by Anthony Edwards, who sat in the keynote Celebrity panel. Although not yet very active in Social Media, Edwards understands the difference he can make as a celebrity using Social Media to spread the word around this project. So at Blogworld, he lost his Twitterginity and made his first tweet. Follow him on @anthonyedwards4. We also had a short interview with him which will be published shortly.

Dutch presence
And of course we ran into Vincent Everts, a webexpert and trend-watcher. Vincent presence at Blogworld was to promote, a video aggregator the collect videos from over 30 popular video sources. Previously known as, but you can imagine, not a name that would work well in the US (although, flickr didn’t change its name for Holland…) And of course, Vincent not only did his upmost for yubby, he also worked on his own brand. Being very present at various sessions and as member in one of the panels, the success of his quest was confirmed to be successful during the closing keynote. When one-time talk-show host Guy Kawasaki asked the audience who has not heard of Jenny the Blogess, Vincent raised his hand as one of the few. Guy looked at him and said ‘oh, that’s that guy in the white suit’. An interview with Vincent will be launched shortly.

Chris Brogan

If there is one Social Media guru that is reaching superstar status without losing it, it’s Chris Brogan. I think he is the most mentioned, quoted, RTweeted and appreciated speaker of Blogworld 2009. And true, Chris is a very sympathetic and respectable person, but moreover, he is a visionary and true knowledge expert in the field. His keynote on day one was for me the most inspiring of all sessions. ‘Stop tapping each other on the back, but get out there and start working. There is so much to do out there’. And he is right. Social Media has grown out of its infancy. As much as we liked the pioneering atmosphere at New media Expo 2007, those days seem to be over. Social Media is becoming true business. Moreover, we shouldn’t call it Social Media anymore. It’s Human Business.

For more details go to Chris’ blogpost on his keynote. Here you can find the entire keynote (and all other keynotes).

Trend for 2010
On the exhibition floor, there were several companies that demonstrated applications based on aggregation of content. We already mentioned as a video aggregation site, but aggregation goes beyond video. Zemanta is an application that helps you look for content related to the blogpost you are writing. While you’re writing, it ‘looks over your shoulder [..] and gives you tips and advice’. It analyzes your content, suggests keywords and related articles. With Zemanta, your blog becomes more visible and generates more traffic.
Regator goes even further in aggregation. There is an enormous amount of content available within the blogosphere. Regator ‘gathers the world’s best blog posts and organizes them in a way that’ makes it easy to find the things you need’. This selection is not purely done through some fancy algorithm, but through a team of editors. Yes, real people that search the web for valuable content. In fact, they decide for you what’s valuable or not. Regator uses criteria like regular updates, topical, well written, originality and whether or not your blog is ‘awesome’ based on which you can be added to the selection. The last criterium is rather vague and subjective, but that’s admitted by Regator.

Content is still king in new media. But finding the right content becomes like a monk’s job. For that we need aggregation, and we predict aggregation becomes the trend for 2010.

Audio Bummer
Was it all highs in Vegas? No, there was definitely a bummer. As there were more than 5-6 simultaneous tracks, you had to make up your mind what session to attend. Obviously, that was challenging as interesting presentations were scheduled at the same time. At New Media Expo in the past all participants were given the opportunity to download the audiotracks of all presentations. For free (or better, at no additional fee). Blogworld changed that policy: audiotracks are now available for $15 per session. Not funny. I can’t split myself up in 6, but feel that I have paid close to 1200 bucks to make all these sessions possible. Therefore I plead that all participants should have access to all recorded sessions (at least audio). And I was not the only one complaining about that. Organizer Rick Calvert should make up his mind or consult Tim and Emile Bourquin, former organizers of New Media Expo.

Another disappointment was that there was not much on the use of New Media for internal communication, in our view the way to learn what New Media is, to gain experience and in addition, to improve your internal communication, which in many organizations is underdeveloped. Truly win-win. A separate track should have been developed for this topic. Hopefully the organization considers this for the next edition.
Further, there was a strong focus on blogging, too strong to my liking. New Media is more than just blogging and Twitter. The focus overall was too much on the technology. There was hardly any attention for the development of a New and Social Media strategy. If we really want to go out there and help companies adapt New and Social Media, we need to understand that this is key to success. From that perspective I didn’t really hear anything new in these three days.

Conclusion for Blogworld and New Media Expo 2009: a lot on technology (and then mostly blogging) and too little on strategy. A lot of panels, some good and some which had a tendency towards too much ‘incrowd’. Some very inspiring speakers, a good atmosphere and at night awesome parties. Overall, a more than average event. Rick Calvert only has to solve this audio issue and I will certainly consider attending Blogworld and New Media Expo 2010.

people blogworld

Mixed feelings about Blogworld’s first conference day

Today the Blogworld and New Media Expo 2009 took off in Las Vegas. Our first time at Blogworld but our third time at the New Media Expo and first for all of us at the combination of the two. What striked me immediately after entering the event is the size of it. More participants, more speakers, more tracks and more lectures than ever. And some very interesting and promising keynote speakers, such as Chris Brogan, Guy Kawasaki and Anthony Edwards (you know, Goose from Top Gun)

The opening keynote came from Laura Fitton (@Pistachio). Laura shared with us how she came completely hooked on Twitter and how it can change people’s lives. Absolutely convinced by its power she recently started her own consultancy on Twitter for Business, In addition she wrote Twitter for Dummies. After her energetic talk I don’t think that anyone disagrees with her when it comes to the unique value of Twitter. That said, she spoke to the already converted.

It was packed, people were sitting on the floor as there were not enough chairs available. After the keynote the audience spread out to the several parallel track sessions only to come back together to the next keynote half way the morning and during the lunch break. The latter was maybe not the best chosen way of offering a keynote. When having lunch, I prefer to network and meet people, share ideas and experiences. But no, we had to silently consume our lunch, while listening to a discussion on stage which was hard to follow due to bad quality sound. Not surprizing people started chatting again.

Overall, the track sessions were disappointing. That is the sessions I attended. I had great expectations of the Medblogging track. But I did not really get any new information. Yes, individual bloggers like doctors, patients and nurses can generate their own community and yes some of these communities (especially of patients) can be of great help to the individual patient in managing his/her disease. But what’s new? Interesting question to me is: how can we truly make a difference in healthcare with Social Media? How do we get all stakeholders involved? Where is Big Pharma? Insurance companies? Governmental institutions? Hospitals? Do they blog? Or any other kind of Social Media activity? Do they care? Those parties need to get involved or at least approached and brought into the discussion in order to get a true sense of the impact of Social Media in Healthcare.

We still write. We still make notes. Electronically that is. Most participants carry their laptop around. Either to make their private notes, summarize what’s being said in their blog or share the quotes of the day through tweets. But not later than after lunch. Because all batteries ran out. And there were hardly any power plugs. How can you organize a conference for Bloggers and Social Media geeks without providing the life essence of their existence: electricity! Please give us more power tomorrow….

Blogworld audience2

Was it all misery? No, I’ve titled this post ‘Mixed feelings…’. Cause the best thing of the day still had to come. Or two things to be exact (three that is…we had a great dinner with friends we met at previous editions of the New Media Expo). The last track session I attended was a panel about Social Media and crisis management. With Dallas Lawrence (Levick Strategic Communications), Maggie Fox (Social Media Group) and Shel Holtz (Holtz Communication + Technology). With the latter we had an interview last year. Social Media can truly help organizations to manage a crisis situation. transparency and authenticity are keywords here. And be prepared because a crisis always knocks on your door unannounced. Prepared meaning: have a strategy ready how to deal with a crisis and be present in the online space (and that does not mean only with a website!). Shel referred to the damage done to United Airlines by an erroneaous publication by Bloomberg that UA was close to bankrupcy. By the time UA had corrected this error, it had lost 70% of its stock value. Their response was through the traditional media channels. Had they had a blog, their response would have been much faster and less damage would have been done on UA.

Chris Brogan closed the day with a remarkable keynote. Why we are in Social Media, what do we want with it and where do we go from here. It’s nice, being at a conference like this, with all like minded friends. While we should get out there and convince others. And all this in sentences of not more than 140 characters. The tweet fountain in the back could not keep up with all the tweets that were produced. A few of his oneliners (of less than 140 characters):

– If you’re a bad person, get good or get offline – quickly

– Your community will fall on a sword for you, your audience will watch you fall on it.

– Listen to Master Yoda: do or do not, there is no try

– Social Media is the new nervous system of your organization.

And that closed the day. With inspiration. Now I’m curious what tomorrow will bring. Because overall it has to do better than today. Otherwise Blogworld and New Media Expo 2010 has to do without me.

Cruisin’ in SanFran


Stuck in San Francisco Airport due to long delays of departures it’s time to reflect on what has been an amazing 4 days in the ‘Bay Area’. Without turning this blog intro a Traveller’s Guide to the West Coast I can honestly say that this part of the US struck me because of it’s laid-back culture, European-style architecture and nice climate. Although the latter can not be confirmed by myself because during our stay the biggest tropical storm of the last 50 years hit SanFran. Yes, it was raining, yes there was storm. But nothing like we sometimes experience in the Netherlands. Finally we found something bigger and better in our country.

The Bay Area obviously is known for the cradle of technological advancement in modern human history. It was here where the first computers were ‘born’, where small garage-startup companies became the heggemoths of nowadays modern computer technology. The first wave in the 80s. Think Apple, think HP. The second wave in the 90s. Think eBay, think Google. And now the third wave with the thousands of Web 2.0 companies, making the internet really revolutionize the way we work and live. And we were here, in the breeding ground of collective binairy intelligence, making this digital era happen: Silicon Valley (now, if that doesn’t sound apocalyptic, I don’t know what does…)

So off we went to our Final Destination, the Mother of all Motherships: Cupertino, headquarters of Apple Inc. In our newly rented convertable Mitshubishi Eclipse (BMW Z4’s were all rented out…) we drove 35 miles south passing by places of which the names have earned a permanent place in the modern fairy tale about the Rise of the Machines. Palo Alto (HP, Facebook), Berkeley University, San Jose (‘Capital of Silicon Valley’)

SANY0295Cupertino, for that matter, is a place you don’t want to end up living. Sure, working in Cupertino is from yet another dimension (only in case your employer’s HQ is on Infinite Loop One) but the town itself is next to nothing. Apple has found a nice and quite place to settle down, and with an inmense complex of various buildings it determines the landscape of this little town. No other computer companies I know of have a Company Store where you can buy Apple goodies, mocks, T-shirts, pens, all with the world famous Apple logo embossed. Just to keep the brand experience alive. And they succeeded in that because from far, far away Apple fanboys (and girls!) travel to this sacred place to buy an exclusive and tangible artifact of the brand. Their brand. I even heard some guys from Holland visited the Company Store.

In reality of course, driving around Silicon Valley sounds more romantic than it really is. Sure, large buildings with huge signs of well known computer-related brands remember us where we are: Symantec, Yahoo, McAfee, Intel… It’s exiting if you realize the background of this area, but apart from that, these are just buildings. No rainbows of forever promising wealth, no cool dudes inSANY0320 convertables shouting out that they just invented the Next Big Thing in Cloud Computing, or frenzy VC’s (Venture Capitalists) scouting for the Next Big Thing in Cloud Computing. But that was all going to change the next day.

Jack Porter is a serial entrepreneur, as they call that in the Valley. Seven times CEO, Angel investor in tens of startups, multimillionaire and a well-known person in the Valley with a network our friend Shwen looks like an amateur. Jack has a friend, Randy, who has created the world largest community of Angels (Angel = person who invests in startups using their own money). And these Angels have collectively invested more than $200 million in about 200 companies. Many Web 2.0 companies would not exist without the financial injections these people provide. We had a meeting with Jack, and with Randy, to discuss one of our projects. Not to get funding, but to get advice how this business is run.

Jack and Randy know the game well, and enthusiastically they explain how the valley works. How you should set up your legal entity of your company, what you should do with your options, how many options you should submit and much, much more. It slowly became clear that we were very, very inexperienced in this Valley-talk, and we had to put our minds in the highest gear just to keep up with all the jargon throwed at us. “Do you know how Angels and VC’s determine the value of your company?”, Jack asked retorically. “They take the number of software developers inside your company, multiply that by $500,000. Then they take the number of sales people, multiply that by $250,000 and substract that.” OK, we got the message: nerds are important. The more nerds, the higher value your company has. “Make sure you have your CTO inside your company, that’s important. Without a CTO Angels would not even take you seriously…”. Thanks Jack, for the advice. Now let’s first figure out who will be the CEO, before getting into details.

Honestly said, Jack knew what he was talking about. And I don’t say that because he finds our idea “very valuable”, and that “this is the way the industry is moving towards”. Of course that will help in our confidence to go ahead, in whatever construction we’ll come up with. Jack has been in the investing-bizniz for more than 20 years and has a tremendous attention to detail. It was inspiring and exciting at the same time to be able to discuss you plans with Silicon Valley incrowd. Now being Dutch as we are, we need to stay realistic as well. Conceptually our idea has got a green light from the experts, now we still need to implement it.

But first we’re heading to Vegas. Tomorrow the BlogWorld and New Media Expo will kick-off and we’re excited to attend for the third time. Let’s see if the landscape of New Media is changing. We’ll keep you posted.

Hello, it’s US again!

statueofliberty-copyYep, it’s that time of the year again. The time you realize you already worked your butt off during the first half of the year but that you have to work even harder the second half of the year. And that you won’t survive without a mental break if you don’t refill on time. Don’t get us wrong, we love our jobs and we regret everyday we didn’t start DigiRedo earlier. But everybody needs a break, so now and then.

So what do we like when we take a break? Relax, enjoy different cultures, amaze ourselves, learn new things but most of all, have fun. We at DigiRedo think we have found our perfect break. Like last year, and the year before, the New Media Expo (NME) is around the corner. And we are ready to go! 150This year however, the NME is bigger than ever. In 2008 Tim Bourquin, founder of the NME, decided to merge ‘his’ conference with the BlogWorld Expo, resulting in the -rather creatively entitled- BlogWorld and New Media Expo, the singlelargest congress about all things new media on this planet, and no doubt on any galaxy far, far away. In three days, 6 simultaneous tracks and more than 150 speakers this congress will for sure blow our minds. And the fact that it is in Las Vegas is of course the icing on the cake.

So in October we’re off to the US. But going to a congress alone can not be considered ‘relaxed’. Even not for NewappleMedia Nerds as ourselves. That’s why we decided to extend our trip to California a few days and head over to San Francisco as well. We always wanted to go to this supposedly laid-back city, and while we’re there visit the cradle of modern computer-technology: Silicon Valley. Visit the Mothership of Apple in Cupertino is every AppleFreak’s wet dream and obliterates any other attempt to impress other AppleFreaks. Like going to the Apple Store in Japan for example.

people blogworld

And while we are in the US, why not attend the next congress? Or even present on that congress? Indeed, coincidentally the US version of EXL’s Digital Pharma is just two days after the BlogWorld & NME. We have been invited to give a new preso on Enterprise 2.0 in pharma, and we will be sponsoring the event with video coverage. So after the 39 degrees Celcius (102 F) environment of the Nevada dessert we’ll fly back to the East coast to participate in the 3rd Annual Digital Pharma Congress in New Jersey. My talk will be an extension of my Barcelona preso, of course with new information.

Preso bulletpoints

But the good thing is that EXL has decided to put the ‘S’ of Social in this congress and wants a more ‘unconference’ approach. Spearheaded by our friend Shwen Gwee who will be chairing the conference, EXL hope to achieve more participation, engagement and dialogue. It’s up to the presenters and moderators to achieve that.

It’s ging to be an exciting trip. Leaving on October 8 to New York, stay one day in the Big Apple. Fly to SanFran on October 10 for our Silicon Valley trip, and arrive in Las Vegas on October 14 for the BlogWorld and NME Expo. Four days later (October 18) up in the air again to New Jersey and participate in the Digital Pharma congress. Finally returning to base on October 22.

Obviously we will be providing plenty of blogposts and video coverage of our trip, like you’re used to from us.

New Media Expo takes off like a rocket with Gary Vaynerchuk

The New Media Expo 2008 took off like a rocket. First keynote of Gary Vaynerchuk of Wine Library TV. Gary, a first generation Russian immigrant who loves the NY Jets and dreams of buying the tam one day, just gave a very energetic presentation. He produces and hosts a very successful podcast show on one of his biggest passions, wine. His key to success:

  • Know your DNA, and do what you want to do
  • Know the 2 C’s: Community and Content
  • We all know it, Content is King, but don’t forget that Marketing is Queen and the Queen runs the household.
  • Be everywhere, on every platform available
  • Love your fans, and answer all their e-mail
  • Patience, patience, patience and you will get there

His biggest mistake: his twitter name, garyvee. Why? Nobody can find him, it’s damaging his brand.

This kick-start sets the tone for the rest of the coming three days.

New Media versus Old Media

New Media Expo

As you may have noticed, we recently went to the Podcast and New Media Expo 2007 in Ontario, California. A thrilling show where the true new media junkie could really satisfy his/her addiction. DigiRedo TV investigated what impact New Media has on traditional media. Is it just another communication channel or are both fishing from the same pond? And how significant is the impact? DigiRedo asked the experts and here is their view…

First Day of the Conference

Of course, we did have a lot of fun. But boy, did we learn a lot. Below a summary of the sessions we went to on the first day. More to follow later on:

Discussion with Howard Lindzon who sold his podcast about financial stock market to CBS for about $5 mln. He created his show in 8 months and is using actors in his show. Some highlights:

  • Each show costs about $1000 – $2000
  • 25,000 downloads per episode per day
  • Each episode about 3 minutes
  • Started because conventional news on financial stock markets was not fullfilling a need
  • TV should rot in hell, although they still have the cashflow and are important in the media space
  • No future for minimedia companies if they don’t focus on the business. If you want to sell your content and get a living out of it, act like a business person. If you do it for passion, fine but don’t expect to make a living out of it.

Field Production Strategies for Video Podcasting (Rich Harrington (RHED Pixel))

  • Produce more than 1 episode in 1 day/session
  • Mobile studio
  • Tip: change your clothes for every episode
  • Treat podcast production as Electronic News Gathering style shoot
  • Spend money to save money:Proper size crew: various multi-disciplines people (min. 2)
  • Multi-cam: simplifies post-production
  • Use hard disk recorders (use tape as back-up): saves time in capturing
  • Balancing format:
  • Acquisition format: HD currently complicated
  • Keep it short! Better impression to the client.
  • Keep shot ration (footage vs used material) very low! (approx 2 or 3:1)
  • Use shotlist, plan ahead, but remain flexible on location
  • Map the production
  • What is the content, who is the audience
  • What is the roll outplan/frequency?
  • When published, be sure to have more than 1 episode and backdate first few
  • What is the production plan
  • Multi-camera shoots
  • Use similar cameras! with exact the same settings (shooting format, codecs, frame size etc)
  • Use tripod and external mics
  • Use clapperboard: looks silly, but clients love it!
  • Use QP card – Color card
    • small and lightweight inexpensive ($7-8 each) and disposable, gives true white, true black and intermediate grey
  • Use light: Diva Lite
  • Tips:
  • Use photos, titles etc.
  • Use a propter (~autocue)
  • With low light situation, increase gain to max +6 dB (not higher!), fix the rest in post
  • Be careful with ECUs: could be problematic in post when using graphics
  • Editing tips:
  • Edit in original captured format, compress when project is finalized
  • Enables you to offer client various end products (DVD, Flash, H.264 etc)
  • Frame sizes (output) is defined by the data rate

Interviews that Rock – Heidi Miller (Heidi Miller Presents)

  • Prepare, prepare, prepare
  • Research what the interest of your guest is
  • If you think it’s interesting, many of your listeners will
  • Balance between what your listeeners want and what your guests want
  • Ask your guests questions to discuss, but also your audience: involve them upfront via your blog/website!
  • Storytelling! What is the story of your guest!
    • Start questions with: What, where, why, how…etc…Tell me about…
    • Show your research!
    • Don’t send questions upfront to your guest, but key topics
    • Send reminder day before with topics, time, location, way of communication (if on distance, e.g. Skype etc). Make clear that end result will be edited (either audio or video)
    • 2 minutes before interview: ease them down, offer drink, physical contact (hand shake, hug), pre-interview about themselves
    • Start interview: don’t forget to hit record!
    • How much should you talk yourself? Involving yourself (even personal) can be a reason for guests to listen to your show


  • Make sure it flows
  • Enthousiasmize/engage, use your own tonage/intonation to increase flow
  • SUL: Shut Up and Listen, do not be afraid of silence at the end of an answer: dare to wait longer than initially feels comfortable.
  • Keep tough questions for the end
  • Repeat name of guest frequently.

After the interview:

  • Ask directly after the interview how it went
  • Send thank you note afterwards

Difficult situations:

  • Puffy guests: say that it’s an interesting topic, but your time is valuable so…
  • Dull guests: forget it, may be not worth publishing
  • Complicated guests: ask them to translate it for 5-year olds

On the spot interviews:

  • Who: get some info upfront from programme, bios etc
  • Where and when: try to do it shortly after a session
  • How to invite: “Would you mind to have a short chat with me…
  • What: look for story and surprises

DigiRedo does USA – Nirvana in Ontario, CA

In front of New Media Expo

So here we are, in front of the convention center, just after Day 1 of the Podast and New Media Expo. And remarkebly, without really feeling the 9 time zones we crossed less than 24 hours ago. We’re so excited that I am afraid we can’t even sleep tonight! Like sponges we absorb the content that is shared here, which makes sense as we are in the Nirvana of New Media… meeting nice people, all soul mates, and some even come over to us to ask for advice. So far a thrilling experience.

Keep following us, as we will continue sharing our experiences these coming days…

We’re off to the Podcast and New Media Expo in California


On Thursday we’ll leave for a short stay in the US to visit the Podcast and New Media Expo in Ontario. Next to the presentations, which we are very much looking forward to, on the program:

  • Shooting a commercial for DigiRedo
  • Short interviews with key people in the industry and interesting vendors
  • Looking for new technologies
  • Visiting Universal Studios to get some ‘inspiration’
  • Drop by an Apple Store to buy an iPhone (or 5)
  • Eating steaks
  • Enjoying the sun (it’s freakin’ 30 degrees Celcius over there!)

We’ll try to give some coverage over the next few days, so stay tuned!

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