Macca of Mac Zealots

You really didn’t believe that I was going to leave New York without a visit to the Apple Store? The Apple Store? I heard that during daytime the crowd was too overwhelming and the line to get in obnoxious long. So I thought I paid the Glass Cube a visit around 11 pm. Conveniently located nearby my hotel on 5th Avenue, there it was, in the middle of a little square. 

The Apple logo clearly lit and the place buzzing of people. You go down the well-known glass stairs, entering the divine place of The Apple. Several priests walk around with little devices in their hand. It later turned out that you can pay at those priests. The Apple Store has no cashiers so basically you can pay anywhere. 

There was a line waiting to catch a glimpse of the latest Apple Relic: the iPhone 3G. A direct descendant from Lord Jobs, this little device once owned will change your life forever. Each day this line forms again since there are only a few hundreds of iPhones arriving each day. The faithful followers receive a voucher with which they can stand in line for about 5 to 6 hours. After the necessary ceremonial monetary exchange they go home. Happier, fullfilled, and yet again an increased status.

Everybody who knows me a bit better realizes that I will stand in line for a few hours as well, obeying the Reality Distortion Field (RDF) of Steve Jobs. Unfortunately it isn’t possible anymore to just buy the iPhone, get it through customs and hack it away. Now I have to learn to live with the fact that there are people in Oss (of all places) who surpass me in this ever frantic race of coolness…

US, here we come!

Passport, credit card, ticket, some clothes, camera, mic… It seems that I’m set to start one of the most interesting trips in my career as a New Media entrepeneur. First I fly to New York where I participate in a small expert group discussion of one of our clients to brainstorm about the use of new (social) media in the marketing of one of their products. They have collected a truly remarkable group of people and it is the intention to come up with some innovative concepts. The session will be moderated by CScout, a company specialized in trendwatching. Google is one of the participants as well, and to create a ‘stimulating’ environment we’re going to have one day of the session in the Google office… (I wanna have a step too!)

Next I stay a few days in New York to buy some hardware …I mean, do some sightseeing.

On Monday I fly to Vegas for the annual Podcast and New Media Expo. René will arrive the next day and before Mieke arrives on Wednesday we’ve already been in all the exciting attractions (sorry Mieke, but we’ll go twice if we have to).

The big thing starts on Thursday, all the way through Saturday. The program really looks compelling and we claim sponge Bob our hero again (yes, we do absorb the most knowledge when we’re sitting on the first row).

After the New Media Expo René hurries home to dive into the dipers again, and Mieke and I are heading East to visit some of the most beautiful places on Earth (apart from Boxmeer, that is). This however has nothing to do with new media, so we just call it ‘holiday’…

Keep an eye on our blog since we intend to post a lot, or follow me on Twitter.

Bye for now!

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