René features in podcast ‘Robin Out Loud’


Remember we met Robin Maiden from Delta Airlines at the New Media Expo in Las Vegas and had an interview with him? Well, he returned the favor by interviewing René for his podcast ‘Robin Out Loud’.

They talk about internal podcasting and the power of new media for internal communications.

Guess what, we even got a Lever Award from him. We are honored Robin, thanks!

Listen to the podcast episode here.

Welcome, MikiMedia.. our blog.

MikiMedia joined us on our trip to the New Media Expo. Miki is a New Media Specialist in training, and hence she has a sheer interest in everything related to this exciting new world of communication.

For some reason she wanted to impress us since we received this video she took, showcasing our moves in Vegas. We kind of thought that everything what happened in Vegas, stayed in Vegas. But we are honored, so we want to share her video with the rest of the world.

Thank you.

New Media Expo 2008 Interview: Robin Maiden (Delta Airlines)

Robin Maiden is a busy man. He not only is a pilot at Delta Airlines, but also a New Media Strategist and a Podcast Consultant. Now, being a pilot is a lonesome profession, and many of those pilots are a bit ‘disconnected’ from head office. Can podcasting help? Robin thinks it does. He started his one man show by providing audio podcasts to thousands of Delta pilots around the world (and now also Northwest), dealing with internal subjects pilots can relate to.

Still, using such a new technology, people have to get used to it. “It’s hard for somebody from let’s say the print world to say that this is a technology which can affect cultural integration through this new tool”, Robin said. “We’re not there yet, but I’m gonna keep doing it and provide the tools and opportunities and keep explaining my bosses that this is an extra tool on their toolbelt”.

Robin gave an interesting presentation on the New Media Expo 2008 and we had to chance to interview him. 

New Media Expo 2008 Interview: Paulo Tosolini (Microsoft)

Paulo has a vision. Paulo wants to make everybody within Microsoft to start podcasting. For that, he thought, I need a platform. And so it started. Last year Academy Mobile was launched to the sales force and this year the platform, named the creative title: Podcast Kit for Sharepoint can be downloaded for free as an add-on to Sharepoint. “You can think of it as YouTube within your company”, Paulo said, “where anybody can upload content. It could be training, best practices. Essentially it’s giving a voice to the employees”.

That the platform is a success is quite clear: “After one year we had 2,500 podcasts in the system, whereas we had anticipated on 750”, he said.

See an enthousiastic Paulo in our interview, when we met him again at the New Media Expo in Las Vegas.


Impression of the New Media Expo

Just finalized the impression video for the New Media Expo. Check it out:

The New Media Expo – Our first impressions

Just returned from one of our most exciting trips in our relatively short existence. Started in New York with the participation of an Expert Group about social media in the pharma industry, followed by an intense three days of all things new media at the New Media Expo in Las Vegas. I will try to give a brief summary of our experiences, more detailed blogposts about the content will follow later, once we have edited our interviews.

The New Media Expo (NME) was located in the Las Vegas Convention Centre, home of about 20,000 expos per year. According to Tim Bourquin, Founder of the NME, some 2,000 participants made it it the Convention Centre this year. Each day there were 5 different streams to choose from, varying from Podcasting 101 to New Media Strategies. Since we were with the three of us we could, theoretically, split up but we often ended up in the same lectures since our interests are pretty equal. Fortunately we will receive audio files of all sessions later so we don’t have to miss a thing, content wise (why this is not a standard service in many congress organizations is beyond me).

The exhibtion floor was crowded with companies providing goods and/or services to new media producers. We do have a ’30 Seconds Shameless Self Promotion’-video in the works, showcasing most of the vendors. Stay tuned.

For us last year in Ontario the focus was on learning; this year it was on networking. The lectures did provide a few new insights, but less than last year (we tend to believe that this is because we are learning too in the remaining if the year ;-)). We met some great people and we spend more time discussing new media concepts and the future of these exciting developments (yes, and in the US that starts with an early breakfast meeting at 7:00 hours, thanks Paul)

It is good to see that internal podcasting got a place in the program too this year. Robin Maiden, a pilot of Delta Airlines did a presentation about his project within Delta Airlines. The project is quite similar to our internal podcast concepts and it is interesting to see that Robin is facing the same challenges as we do, as he discusses in our interview we had with him.

Paulo Tosolini, New Media Business Manager in Microsoft presented the final product he showed us last year: the Podcast Kit for Sharepoint. With this (free) add-on to Sharepoint, companies can create a ‘YouTube’-like experience whereby employees can upload company-related videos they made themselves. I was pretty excited when Paulo presented the concept last year and I’m pleased to see that Microsoft decided to make it into a commercial product. We have a vivid interview with Paulo about the Podcast Kit, so check back later.

Last but not least I want to mention Shwen Gwee, a podcast host of Med 2.0 and active in the pharma world as well. We got to know Shwen as one of the most extended networkers in new media and definitely sharing our vision for the use of new media in the pharma world. He has interviewed some interesting people in this industry, known to approach these new technologies with utter care. Watch out for our interview with Shwen as well.

René, Mikki, Erik and Shwen

Together with Paulo Tosolini from Microsoft, Robin Maiden from Delta Airlines and Schwen Gwee from Med 2.0 we are dedicated to give internal podcasting a more prominent place in the next NME.

We look back to a fullfilling expo with lots of ideas to bring home. It was motivational and inspirational for us. Although less ‘intimate’ than last year (Las Vegas is so big, at the end of the Expo everybody ‘disappears’ in the city) there was sufficient content and networking possibilities. We therefore highly recommend this congress to new media producers and related companies. Rumor has it that in 2009 it will be in San Fransisco, We for sure can’t wait…

Here we go…

The team is complete, the plans have been made. We’re ready for a two and a half day of intense sessions on all things new media. Outside it’s 38 degrees Celcius, inside in the Las Vegas Convention Centre a plethora of subjects will be discussed. Join us digitally in this exciting journey and read here first hand our impressions. Videos will follow later (depending on the speed of the internet connectivity…duh!)

New Media Expo in just 3 days!

Packed and ready! Tomorrow morning I will follow Erik to Las Vegas for the 4th annual New Media Expo. I am very much looking forward to it, for many reasons.

First is to meet up again with him and to hear about his New York experiences first-hand. Good to see him again. It’s in this business marriage almost as with my wife in my real marriage…after a few days you start missing each other…

Second reason is to enjoy the madness of Vegas, the most artificial city in the world. A bit of black-jack, enjoy the Stratosphere Insanity Ride, go to the Blue Man Group and more. Fun guaranteed.

But most and for all it is to suck up all the new energy, ideas and inspiration form the New Media Expo, the best conference in it’s kind. Looking forward to see what the Podcast Brothers have organized for us and to see where New Media stands, one year after our first visit to this exiting meeting.

We will try to create some great footage for all of you who cannot join but still want to taste a little bit of it. We will update you on the most interesting new ideas and we hope to bring you some nice interviews with some of the big guys in New Media. Who knows we can catch up with Paul Colligan, who we interviewed earlier at the Corporate Podcast Summit in London in 2007 (part 1 and part 2), or with Leo Laporte, one of our heroes from MacBreakWeekly, the guy who can talk marathons and make the most exiting combination of top class BS and up to date Apple talk. And of course we hope to have a chat, as last year, with Tim Bourquin, founder of the Expo, and ask him what has changed in the past year in New Media. But no doubt there are many more interesting people we could try to get in front of our camera…more celebrities? And last but not least…the After Parties…

One thing is very different from last year, this time we have an ace in our hands that might be of help (in Vegas for sure)…I won’t say more than Blond and Beautiful…

To remind you of last years event, please take another look at:

– our interview with Jim Louderback:

– our report on New versus Old Media shot at the New Media Expo 2007 (with Tim Bourquin):

– and our interview with Ryan and Dorkman:

Stay tuned.

US, here we come!

Passport, credit card, ticket, some clothes, camera, mic… It seems that I’m set to start one of the most interesting trips in my career as a New Media entrepeneur. First I fly to New York where I participate in a small expert group discussion of one of our clients to brainstorm about the use of new (social) media in the marketing of one of their products. They have collected a truly remarkable group of people and it is the intention to come up with some innovative concepts. The session will be moderated by CScout, a company specialized in trendwatching. Google is one of the participants as well, and to create a ‘stimulating’ environment we’re going to have one day of the session in the Google office… (I wanna have a step too!)

Next I stay a few days in New York to buy some hardware …I mean, do some sightseeing.

On Monday I fly to Vegas for the annual Podcast and New Media Expo. René will arrive the next day and before Mieke arrives on Wednesday we’ve already been in all the exciting attractions (sorry Mieke, but we’ll go twice if we have to).

The big thing starts on Thursday, all the way through Saturday. The program really looks compelling and we claim sponge Bob our hero again (yes, we do absorb the most knowledge when we’re sitting on the first row).

After the New Media Expo René hurries home to dive into the dipers again, and Mieke and I are heading East to visit some of the most beautiful places on Earth (apart from Boxmeer, that is). This however has nothing to do with new media, so we just call it ‘holiday’…

Keep an eye on our blog since we intend to post a lot, or follow me on Twitter.

Bye for now!

New Media Expo open for registration


Last year was a hit, this year will be even better. Well, according to Tim Bourquin, founder of the New Media Expo 2008. And most probably he’s right, since we do not know a lot of conference organizers who have such a fresh look at how to organize this. Last year we had a lot of fun and got ourselves truckloads of info and useful contacts.

This year obviously we will be heading to the States again for the single biggest event in New Media in the world. The program looks exiting and the venue as well. Be sure that we will blog a lot about it, in due time.

Anyway, the online registration desk is open since today so get over there and sign in. See you in Vegas!

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