Copy & Paste Your Social Media Guidelines Here


Ever wondered how to deal with all those new media tools used by your employees? Are they talking ‘on behalf’ or ‘about’ the company? Your management doesn’t want to engage in social media because they are too scared employees will hurt the company by tweeting bad things? Our advice:

Firstly, don’t make a company that gives reasons to blog/tweet badly (trust us, we know companies that should be hurt because of their internal mess).

Secondly, relax. You’re not the only one. Check out 118 companies in this database and download their corporate social/new media guidelines to learn, be inspired. Or just copy 7 paste.

Remember:

“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.”
Edward R. Murrow, Journalist


Have you already donated to Wikipedia?

Wikipedia. Who doesn’t use it? The online encyclopedia with more than 750,000 articles is visited by 340 million people monthly. “That’s one-third of all people on the Internet”, says Jimmy Wales, Founder of Wikipedia in his personal appeal to the internet community. “Wikipedia is the fourth most visited website and yet we only run it with 35 employees”.

Finding a business model for Wikipedia has always been a challenge. One can only imagine the amount of data requested by those 340 million people. Wikipedia’s budget is about $10 million per year, but apparently that will not suffice in the maintenance and development of the platform.

Therefore Jimmy is -again- asking for our help. In his personal appeal he’s asking for your donation to help his nonprofit organization thrive. Your donations with a minimum of $35 can be given here. Your money goes to people and technology, is stated in their FAQ site

The internet is a kind of YingYang. If there’s white, there’s black. If there’s full there’s empty, love versus hatred and of course pro versus anti. So there’s also groups anti-wikipedia donations, most notably some people on wikipediareview.com. ‘Greg’ started a discussion on the reason why you should not donate money to Wikipedia. In short:

1. Your donation, via Google Adsense, will fund Wikia, which is not a charity.
2. Wikipedia is really a roleplaying game, with no accountability.
3. Why not donate to Citizendium instead, as they have real life details.
4. Wikipedia alleges that Brazil, Israel and Saudi Arabia practise apartheid.
5. Grade-school children can read Wikipedia’s pornographic articles about such things as anilingus.

My deep knowledge on Wikipedia does not reach far enough to have a strong opinion on these allegations. Some of them may be true, to a larger or lesser extend. What I do know is that Wikipedia contributed significantly how we collaborate, find and use information on the internet and spurred the Web 2.0 trend. The term ‘wiki’ is now common language in our vocabulary and I’ve gathered a lot of information about many subjects from their website. And for that I thank them.

With a donation.

Twitter and clean water

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What do they have in common? Well, a lot lately. 

Meet Scott Harrison. He’s into clean water. And he wants the entire world to have clean water. Did you know that 1 out of 6 people on this planet do not have access to clean water? Scott wants to change that and he needs money for that. The wonderful Twitter community jumped in and organized a world wide event known as Twestival. This Thursday February 12th the Twestival will kick off in about 120 countries across the planet. Also in Amsterdam.

The program looks indeed appealing:

At 6pm the full evening’s entertainment will commence, kicking off with DJ daShank who will warm up the atmosphere  with soul funk and rare groove. Headlining the entertainment at the inspirationally designed SPACES. on the Herengracht will be a special arrangement with Farah Day on vocals and Djoeke Klijzing on violon and cello, they’ll be keeping the atmosphere strictly lounge with soulful-grooves accompanied by Local Hero on saxophone. Expect moody smooth tunes with a modern stylised mash of white labels and classics. Later on during the night, sensational DJ Lady Aceand DJ M-Cecille will spin uplifting old skool disco and dance classics before closing the night with some groovy techno.

I hope I can find some time between our activities to check it out.

More info of the Amsterdam event here.

Afya Serengeti Episode 3 – Announcing vaccination

It has been a while since we’ve posted an episode from our Afya series. Well, I think it’s time to catch-up. Here is episode 3:

The day before the Afya team starts vaccinating all dogs in a village (for free), they go around the area in a jeep with a large speaker mounted on top, loudly announcing that that they are coming the next day. Join in and see how Afya swings!

 

Just bought a new laptop

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Well, not for us actually. We bought a laptop for somebody else. Who? I have no idea…

Usually around the end of the year-beginning of the next communication agencies send expensive gifts to their clients, to showcase their creative powers and dedication to the customer. You have no idea what I used to get when I was in marketing. Each year it seemed a rat race which communication agency has the most creative, most cool and the highest ‘wow’ level. And let’s face it, how many ‘presents’ you get are actually so useful that you still have them?

We have decided not to run the rat race, and saved the money to buy a laptop for a child. A child in a developing country. The One Laptop per Child organization has designed a special laptop for children in these countries. You can read it all here.

Our New Year card reads:

We realize that we have an easy life, with all those technologies at our fingertips. Not everywhere life is so easy. That’s why DigiRedo supports the initiative ‘One Laptop Per Child’. This organization has designed a laptop especially for children. It has a rugged exterior, built-in wireless, a unique display that is readable under direct sunlight and software designed for children in developing countries to encourage exploration, creativity and collaboration. Just as we do.

So this year no traditional ‘give-away’ for our clients, but a laptop for a child. We hope you appreciate that. We know the child does. 

 

Afya Serengeti Project – episode 2

I am glad to announce the second episode of the video series The Afya Serengeti Project. As you probably know, the Afya Serengeti Project deals with the prevention of rabies in and around the Serengeti National Park in Tanzania. This research group, lead by Sarah Cleaveland, has demonstrated that rabies, a terrible and lethal disease that can affect all mammals (yes, including people), can be prevented when you vaccinate all the dogs in the area. So, it’s about saving lives!

The video series gives you an impression how this vaccination team works. In this second episode Kaneja Ibrahim, one of the team members, shows us around the so called CDP House or Disease House. Here the team resides during the vaccination campaigns. Get to know them a little better and see what impact this work has on their personal lives, but also how dedicated they all are to make rabies a memory.

Rabies, Serengeti and DigiRedo

An exciting trip to Tanzania, twelve hours of footage, hours of postproduction and a few liters of coffee later we are proud to present the first episode of the Afya Serengeti videoseries. In co-operation with TEN10 films (production) we have created this first episode where Sarah Cleaveland explains the situation in the Serengeti, the reason for her being there and introduces the team. In subsequent episodes we will follow the vaccination team in their journey deep into the park to find and vaccinate dogs against rabies, and thus helping the community.

We encourage everyone to share the videos so that as many people as possible learn about this important initiative. We will make sure that videos will come available on YouTube and the iTunes Store.

The Afya adventure – part one

Just landed in Nairobi, after spending 4 days and 4 nights in and around the Serengeti. Tomorrow morning I fly back to Holland. Since there was no internet available in the places where we stayed, I was not able to give an update earlier than today. But apart from that, the trip was unique, amazing and breathtaking. I realize I have had one of the best experiences in my life. Let me share these with you in the following days, step by step…

I arrive in the Serengeti on Wednesday, May 28. A small propeller plane takes me into the park, taking off with a delay of 1.5 hours. From the air I can get a taste from what is waiting for me down there. Large herds of wildebeest and zebra’s are visible from the sky. The plains are drying up and the wildebeest are migrating north of where there is more food and water available. This has started already a few weeks ago and the herds I am looking at are only a fraction of the number of animals that have already moved over the plains of the Serengeti. Although I find these (give or take a few) 3,000 animals, running in a large stream of an amazing size, compared to the 50,000 that are seen at the start of the migration it is peanuts. Current estimations of the wildebeest population range from 1.1-1.2 million animals. That’s 4 times the size compared to 45 years ago, clearly showing the benefits of this protected area of 14.500 square kilometers, roughly the size of Northern Ireland.

Sarah Cleaveland, leader of the rabies control project has been waiting for me for more than 2 hours at the Seronera airstrip. Not only did the plane took off too late, it also has flown a different route, leading to a much longer route than intially planned. No reason for me to complain, referring to the earlier described sights, but the downside is that we will be too late to join the team that is vaccinating the dogs in Rung’abure, a small village west of the Serengeti. Later I hear from the team that this was a crazy day, with over 400 dogs vaccinated, hundreds of people surrounding the team, laughing and cheering children and a dog giving birth to three puppies…

We have lunch at the residential place of the Frankfurter Zoological Society, close the airstrip. Here the research team resides when they operate in the field. It is an amazing place. While sitting on the porch, we see grazing zebra’s, a family of water-buffalo’s, two warthogs and a baboon passing by. I can hardly believe my eyes, wildlife in your backyard…

After lunch we have to move. Paolo Charles, the vehicle manager of the team, will take Sarah and me to Mugumu, a village west of the park. Here we will stay two nights as the vaccinations take place in villages in the surrounding of Mugumu. We have 4 hours of travel ahead of us. In about 2 hours we will reach the border of the park and Sarah assures me that I will see tons of wildlife in this period. Within 15 minutes, we encounter a herd of zebra’s, drinking at a small pond. We decide to wait and observe them for a moment. I take my camera and start filming them. Suddenly the zebra’s seem to be alerted by something and leave the water. We think to see the outline of a crocodile in the water…or not? The zebra’s aren’t sure either and return to continue to lessen their thirst. Again, a sudden move and the huge reptile raises from the water in an attempt to grab a small foal, but misses. Nonetheless, I caught it on tape and Sarah ascertains me this being a rare sight, as she has been waiting for hours next to similar sites where nothing happened. (In a few days I will publish this scene as I currently do not have a high-speed connection to upload the video).

We continue and after watching wildebeest, more zebra’s, giraffes, hippo’s, ostriches, Thompson gazelle’s, eland and more we arrive in the town of Mugumu. We stay at ‘Anita’s place’, a nice hostel, far less primitive than I expected. Although there is no running water, it is clean. I have a large two size room, even including TV. Shortly after we’ve arrived, the team returns, tired from, as said earlier, a crazy and hectic day. I meet the remaining members of he team; Idi Lipende, a veteriarian and coordinator of the campaign, Israel Silaa, the driver, and Kaneja Ibrahim, the field assistant. With the team is also Tendeka Matatu, our cameraman, Suzanne McNabb, a researcher, who is working on her PhD and James Desmond, a recently graduated veterinarian from the USA.

Tendeka tells me that he has found in Kaneja the host for our podcast show as he is a charismatic guy with no fear for the camera and someone who has a talent for improvisation. And that’s not his only talent, as I will find out in the next days. Although they have spectacular stories of which many is caught on tape, I am not allowed to see it yet. “No, you have to experience it yourself first, before we can show you the footage, for that it is too special”, Tendeka promises me, with a smile on is face.

So, I just need one more night of patience. And I can tell you, he was right…

To be continued

All packed up and ready to go…

Sipping my coffee at Schiphol airport, waiting to board the plane. A large cappuccino, and it’s a good one. I need it. It was an early start this morning. Although I normally do not check in more than 2 hours before, this time I wanted to be early on the airport and arrived at 7.15 am, three hours before departure. Just to have time to do some shopping (and disillusion crept in: it’s not cheaper here! Thought to make a world deal with a consumer HD camcorder, but no way, I have seen them cheaper even with tax) and to write a short blogpost.

It will take me until Wednesday morning before I will arrive in the Serengeti. First, Kenya Airways will take me to Nairobi where I will stay over for one night. Tomorrow I will travel to Arusha by bus and on Wednesday morning I will take a plane to Seronera, from which I directly go into the national park to visit the team of Sarah Cleaveland.

I am excited. Although I have traveled most continents, Africa south of the Sahara is one of the regions of the world I have never been. And it’s a fantastic project. From more than one viewpoint. Primarily because it’s such a great feel-good project, letting the world know of this lives-saving project, eradicating one of the most horrifying infectious disease, for both man and animal. But not only that. For me personally it is this unique combination of my ‘first’ and ‘second’ professional life: combining my history as a veterinarian with my current life as a new media-maker.

I feel privileged.

To be continued…

Let’s help to make the world a better place

In our short existence we have done a variety of assignments, all of which were equally challenging and interesting from a communication point of view. It’s good to see an increasing number of people believing in the power of new media.

Today we are proud to present the beginning of one of our most challenging assignments: the participation of a video production on rabies vaccination in Tanzania.

Intervet/Schering Plough Animal Health has set up a project in the Serengeti called ‘Afya Serengeti’ (meaning health of Serengeti) with the sole purpose to help the local population vaccinating the domestic dogs against rabies. With the donation of rabies vaccine in combination with the education of the people they help to bring down the outbreaks of this deadly disease (according to the World Health Organization it is estmated that each year 55,000 people die from rabies and approx. 10 million receiving treatment after being exposed to animals thought to have the disease).

We are asked to produce a series on the work of Sarah Cleaveland, a veterinary epidemiologist currently based in the Serengeti. Here she executes one of the largest large-scale rabies control programmes in Sub-Saharan Africa. We work closely together with Tendeka Matatu from TEN10 Films. Tendeka is a multi-award winner of various films and will shoot the series in Tanzania.

DigiRedo is asked to take care of the entire postproduction process and distribution through new media formats (podcasting, web videos, DVD). Together with Blue Zebra PR we will make sure the world will learn about this important project.

Today René will leave to Tanzania to facilitate with the shooting of the series. For one week he will be side by side with Sarah, her team and Tendeka to capture their important work on Digital Video. The first episode of the series is expected in two weeks time.

We are honoured to put our expertise to work for such a unique initiative.

Check out some amazing pictures of the project here.

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