Most viral video. Ever.


Just have a look a this video and check out the site to make one yourself.

Don’t forget to check out some ‘behind the scenes’ here.


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Blogworld 2009: Human Business and a Guinness World Record

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Social Media has definitely grown out of its infancy. Although, according to all the geeks that attended the first integrated edition of Blogworld and New Media Expo in Las Vegas. More than 2500 bloggers, podcasters, consultants and other new media mavericks visited Sin City for 3 days to talk about and share experiences on Social Media. Close to 300 speakers gave dozens presentations and panel discussions on a large variety of subjects. Without going into detail of all of them, I will give you the highlights of the conference.

Twitter rawks

If there was one subject that was mentioned in almost every discussion then it was Twitter. With great passion Twitt-lebrities like Laura Fitton (@Pistachio), Robert Scoble (@scobleizer) and Aaron Strout (@aaronstrout) shared the power of Twitter. “The power of unisolating people”, according to Laura. “And it’s not about the writer, it’s not about the number of followers you have but it is about the message you share. People are made to socialize, also in business. For that it is important to surround yourself with inspiring people. Twitter is a great tool for that.”

Guiness World Record

Thanks to Twitter a Guinness World Record was set during Blogworld. The highest number of social network mentions within 24 hours. And last Monday the record was confirmed by Guinness World Record: a total of 209,771 social network mentions of #beatcancer in one day via Twitter, Facebook and blog posts. As a result eBay/Paypal and MillerCoors offered a donation of $70.000 to four non-profit cancer organizations (Spirit Jump, Bright Pink, Alex’s Lemonade, and Stand UP to Cancer). As the campaign continues, you can still donate and help promote this initiative via Beatcancereverywhere.com.

shoe4africa

Shoe4Africa
More good causes-support from eBay/Paypal. Their booth was completely dedicated to this theme. One of the good causes was Shoe4Africa, a non-profit organization aiming at ‘empowerment through sports and education, creating unique health initiatives, and promoting AIDS awareness.’ Cornerstone project is the development of a children’s hospital in Kenya, which will be the first public hospital in Kenya and the largest children’s hospital in Africa. The project is supported by Anthony Edwards, who sat in the keynote Celebrity panel. Although not yet very active in Social Media, Edwards understands the difference he can make as a celebrity using Social Media to spread the word around this project. So at Blogworld, he lost his Twitterginity and made his first tweet. Follow him on @anthonyedwards4. We also had a short interview with him which will be published shortly.

Dutch presence
And of course we ran into Vincent Everts, a webexpert and trend-watcher. Vincent presence at Blogworld was to promote yubby.com, a video aggregator the collect videos from over 30 popular video sources. Previously known as Dik.nl, but you can imagine, not a name that would work well in the US (although, flickr didn’t change its name for Holland…) And of course, Vincent not only did his upmost for yubby, he also worked on his own brand. Being very present at various sessions and as member in one of the panels, the success of his quest was confirmed to be successful during the closing keynote. When one-time talk-show host Guy Kawasaki asked the audience who has not heard of Jenny the Blogess, Vincent raised his hand as one of the few. Guy looked at him and said ‘oh, that’s that guy in the white suit’. An interview with Vincent will be launched shortly.

Chris Brogan

If there is one Social Media guru that is reaching superstar status without losing it, it’s Chris Brogan. I think he is the most mentioned, quoted, RTweeted and appreciated speaker of Blogworld 2009. And true, Chris is a very sympathetic and respectable person, but moreover, he is a visionary and true knowledge expert in the field. His keynote on day one was for me the most inspiring of all sessions. ‘Stop tapping each other on the back, but get out there and start working. There is so much to do out there’. And he is right. Social Media has grown out of its infancy. As much as we liked the pioneering atmosphere at New media Expo 2007, those days seem to be over. Social Media is becoming true business. Moreover, we shouldn’t call it Social Media anymore. It’s Human Business.

For more details go to Chris’ blogpost on his keynote. Here you can find the entire keynote (and all other keynotes).

Trend for 2010
On the exhibition floor, there were several companies that demonstrated applications based on aggregation of content. We already mentioned yubby.com as a video aggregation site, but aggregation goes beyond video. Zemanta is an application that helps you look for content related to the blogpost you are writing. While you’re writing, it ‘looks over your shoulder [..] and gives you tips and advice’. It analyzes your content, suggests keywords and related articles. With Zemanta, your blog becomes more visible and generates more traffic.
Regator goes even further in aggregation. There is an enormous amount of content available within the blogosphere. Regator ‘gathers the world’s best blog posts and organizes them in a way that’ makes it easy to find the things you need’. This selection is not purely done through some fancy algorithm, but through a team of editors. Yes, real people that search the web for valuable content. In fact, they decide for you what’s valuable or not. Regator uses criteria like regular updates, topical, well written, originality and whether or not your blog is ‘awesome’ based on which you can be added to the selection. The last criterium is rather vague and subjective, but that’s admitted by Regator.

Content is still king in new media. But finding the right content becomes like a monk’s job. For that we need aggregation, and we predict aggregation becomes the trend for 2010.

Audio Bummer
Was it all highs in Vegas? No, there was definitely a bummer. As there were more than 5-6 simultaneous tracks, you had to make up your mind what session to attend. Obviously, that was challenging as interesting presentations were scheduled at the same time. At New Media Expo in the past all participants were given the opportunity to download the audiotracks of all presentations. For free (or better, at no additional fee). Blogworld changed that policy: audiotracks are now available for $15 per session. Not funny. I can’t split myself up in 6, but feel that I have paid close to 1200 bucks to make all these sessions possible. Therefore I plead that all participants should have access to all recorded sessions (at least audio). And I was not the only one complaining about that. Organizer Rick Calvert should make up his mind or consult Tim and Emile Bourquin, former organizers of New Media Expo.

Another disappointment was that there was not much on the use of New Media for internal communication, in our view the way to learn what New Media is, to gain experience and in addition, to improve your internal communication, which in many organizations is underdeveloped. Truly win-win. A separate track should have been developed for this topic. Hopefully the organization considers this for the next edition.
Further, there was a strong focus on blogging, too strong to my liking. New Media is more than just blogging and Twitter. The focus overall was too much on the technology. There was hardly any attention for the development of a New and Social Media strategy. If we really want to go out there and help companies adapt New and Social Media, we need to understand that this is key to success. From that perspective I didn’t really hear anything new in these three days.

Conclusion
Conclusion for Blogworld and New Media Expo 2009: a lot on technology (and then mostly blogging) and too little on strategy. A lot of panels, some good and some which had a tendency towards too much ‘incrowd’. Some very inspiring speakers, a good atmosphere and at night awesome parties. Overall, a more than average event. Rick Calvert only has to solve this audio issue and I will certainly consider attending Blogworld and New Media Expo 2010.

people blogworld


Economic downturn? Not for online video

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In a recent study done by Permission TV it became once again clear: Online Video (OV) is here to stay. More and more businesses are seeing the true potential of using video in engaging their audience, be it internal or external. We just came back from a marketing managers meeting for a pharma company in Brussels where we showed a few of our videos. Everytime we see the smiling faces and enthusiatsic reactions of the people watching the vidoes we know we hit the right spot. 

According to the article:

Advertising, marketing and media executives will increasingly migrate from a planning and experimentation phase to significantly increase implementation of their online video initiatives in 2009, a recent survey of more than 400 senior-level decision makers, has revealed. The survey, conducted by PermissionTV, identified online video as the top priority for digital marketing budgets, and also demonstrated a strong preference among marketers for increased sophistication and interactivity in online video capabilities to help promote their brands.

“As corporate and brand marketers look to evaluate and improve the effectiveness of digital marketing initiatives, online video will play an increasingly critical role in all interactive campaigns,” said Matt Kaplan, VP of Solutions and Chief Strategy Officer of PermissionTV. “These survey results demonstrate the strategic importance of online video in the overall marketing mix, as well a growing requirement for more sophisticated video experiences.”

Some other important key findings:

  • Almost 75% of the respondents said that OV will be a primary focus in digital marketing campaigns.
  • In the next quarter, 52% indicated to be implementing videoprojects.
  • Almost 60% said the next big thing is interactive videos and the use of interactive non-linear storytelling is believed to be the next big thing.
  • 33% said that most likely digital initiatives are not to be affected by budget cuts.
  • The majority (71%) is using OV to help brand awareness.

 

Bring it on!

Afya Serengeti Episode 3 – Announcing vaccination

It has been a while since we’ve posted an episode from our Afya series. Well, I think it’s time to catch-up. Here is episode 3:

The day before the Afya team starts vaccinating all dogs in a village (for free), they go around the area in a jeep with a large speaker mounted on top, loudly announcing that that they are coming the next day. Join in and see how Afya swings!

 

DigiRedo does IBC

 

Being a New Media company it sometimes doesn’t hurt to have a reality-check. Of course we know that traditionel media is wrong. And that New media, authenticity and communities are the way forward. However, the traditional media market is still a big market. A bloody big market.

Off we went to Amsterdam, to visit the annual International Broadcast Congress 2008 (IBC 2008). This congress is surely the biggest in its kind and it almost occupied the entire RAI (Amsterdam Convention Centre). Hundreds of exhibitors were showcasing their goods to an eager and media-hungry audience. The four hours we had available were ample enough to skim through the first floor, let alone the second, third, fourth, fifth… IBC Japanese tour it was. Seen it – been there, check, next one.

We could only stop at a few places and having so many exhibitors that surely was a pitty. Not all was equally interesting (e.g. the ‘new media’ hall was only an extension of other traditional media gear) but we did found some stuff we’re sure we’re going to keep an eye on, such as this handy device for levering your camera. Trust us, after four hours of shooting you wished you had such a thing.

After the IBC we went to the first Final Cut Pro User Group Supermeet, also in Amsterdam. In about four hours various presentations were given on all things Final Cut Pro. The most amazing presentation however was from Adobe, showcasing their next version of Creative Suite. One of the features is the automatic transcription of the spoken word in plain English, searchable text. A very interesting development for podcast producers and webvideo content creators.

All in all a useful afternoon, although next time we’ll spenda bit bit longer on the expo floor, and prepare a bit better.

Video on the internet is getting ‘popular’

In April, ComScore measured the online viewing of videos. It turned out that during this month, in the US alone about 11 billion videos were watched. Of the 11 billion, 35% were viewed from YouTube.The 11 billion views corresponds with about 82 views per internet user in the States.

Other findings of the study:

  • 71 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 228 minutes of video.
  • The average online video duration was 2.8 minutes.

Source

Listen to the master

You don’t have to take our word for granted, take Mr Rosenblum’s on the last DNA conference. Make sure to watch the entire series. Highly recommended.

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