Erik van der Zijden is an entrepeneur, marketing professional, new media evangalist and autodidactic techno-nerd. He co-founded DigiRedo, consultants and producers of new media for internal and external communication. He currently also holds a position at Intervet, a global leading veterinary pharmaceutical company and part of Merck Inc. as Innovation Manager. In this role he is responsible for embedding innovation within the organization based on Enterprise 2.0 principles.
Before his activities in the world of innovation and new media Erik worked in various international sales and marketing functions within the pharmaceutical world. Erik holds two bachelor degrees in Biomedical Sciences and International Management. In 2004 he graduated at the Business School Nederland for his MBA.
Erik is a blogger on various blogs such as for example Marketingfacts.nl, the leading marketing-related blog within the Netherlands. He is also a public speaker at several congresses:
E-Detailing and Online Marketing Congress (Eyeforpharma Congress, Berlin, April 2007): Internal Podcasting: A case study of the power of this new medium in the pharmaceutical industry
4th Annual Achieving Pharma Marketing Excellence Congress (Jacob Fleming, Barcelona, January 2008): Engagement and New Media
Digital Pharma Europe Congress (EXL Pharma, March, 2009): Best Practices for the Use of Web 2.0 and Social Media Tools for Internal Collaboration
DigiPharma congress (Health Communication Network, September 2009): Pharma and Social Media: The Garden of Eden or the Beginning of the End?
Digital Pharma US (EXL Pharma, October 2009): Enterprise 2.0 in Practice - A True Story of How Web 2.0 Can Help Your Internal Innovation Process
Erik is also an Apple addict. He lives in Oss, the Netherlands together with his wife Floor and daughter Yara.
Key Areas of Expertise: International Marketing and Sales, Innovation, Social Media, Enterprise 2.0, Entrepreneurship, Cultural Collaborations, Computer Technologies, Digital Video, Martial Arts.
[...] étais pas, mais j’ai suivi les grandes lignes des présentations sur Twitter, grâce à Erik de Digiredo qui faisait des “updates” réguliers, ainsi qu’une synthèse sur son blog (sur [...]
Beste Erik,
Quite some time ago you were kind enough to embed the presentation “I am the Media” by Futurelab’s Alain Thys on your website. In case you missed it on slideshare, this is a quick note to let you know that he’s just written a first sequel to this presentation under the title “Change Marketing: Yes We Can”. In it, he takes the now pervasive digital marketing thinking to task by stating that unless we all change our ways it will become equally irrelevant than the traditional “shout & sell” techniques.
More editions will come which go well beyond the digital marketing sphere, but you can already find this presentation and the associated blogpost on:
http://blog.futurelab.net/2009/04/change_marketing_yes_we_can_pr.html
Happy reading!
Minke Hamstra
Lab Member
Futurelab
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