Twitter in Pharma – Interview with John Pugh (Boehringer)

At the last DigiPharm congress we spoke to John Pugh, Director Corporate and External Communications at Boehringer Ingelheim. John is well known for bringing Boehringer into the Twittersphere, and has quiet some success with that initiative. Using Twitter to communicate with journalists -his primary target in his role as External Communicator- he “can establish a dialogue with them”, according to John himself.

John started in the new/social media space about ten years ago, the time that websites were still written in Comic Sans. You could call John a real internet veteran, in that respect. During DigiPharm 2009 he shared his vision of the future of pharma, and the role new media will have.

In our interview John talks about his passion for new media and the challenges pharma is facing when deploying new media into their communication mix. John is a firm believer of new media and focusses in the opportunities rather than the threats, like we see way too often around us. We need more johns….